Update 2:23PM ET: That's a wrap!
Update 1:55PM ET: iPhone 15 Pro just announced.
Update 1:36PM ET: iPhone 15 just announced.
Update 1:29PM ET: Apple Watch Ultra gets an update too.
Update 1:09PM ET: Next-gen Apple Watch unveiled.
Update 1:04PM ET: We're rocking and rolling here. iPhone ahoy!
Update 12:53PM ET: Things are about to get started. Follow the live blog and/or video below.
Today's the big day (9/12) for Apple nerds. We're all but guaranteed a bunch of new stuff, and even if it sucks, we'll all have something exciting to complain about.
Last week, we made clear exactly what to expect during Apple's big September event. The next iPhones, Apple Watches and AirPods are all presumed to be coming with a heavy focus on the switch to USB-C. Lightning is pretty much dead going forward, and we have the EU to thank.
We got our first look at Apple's mixed reality Vision Pro headset back in June, but we don't expect it to feature meaningfully today. It might get name-checked, but we'll likely have to wait a few more months for another major update. It's not expected to hit shelves until early 2024.
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That's it, folks. Thank you for joining us!
New iCloud Plus storage tiers for keeping terabytes of photos synced to the cloud.
Available on September 22. Pre-order on Friday. Starts at $999 for iPhone 15 Pro. $1199 for iPhone 15 Pro Max.
Spatial video capture is now possible with stereo lenses. Made specifically for the Vision Pro.
Ultrawide lens is now built-in for optimal macro photos.
Now has five times optical zoom at 120mm. It's a big deal, and took a lot of clever engineering.
The night mode is truly wild thanks to lidar.
24 megapixel final photos with 24mm, 28mm and 25mm shots.
Now on to the camera with a bigger sensor. Better low-light performance too.
Developers are showing off their games. Includes "Resident Evil" and "Assassin's Creed."
AR and gaming are a priority for the chip design.
20 percent better GPU performance. Hardware ray tracing baked in too. Up to 4X performance over software ray tracing.
The Pro model now has a dedicated USB controller for huge improvements of transfer speeds.
Up to 10 percent faster high-performance cores than the last chips. Twice as fast neural engine for speedy machine learning on the device itself.
The toggle switch is now an action button that can change its use.
Always-on display.
New internal setup for easier repair.
Four colors available.
iPhone 15 Pro is 6.1-inch, iPhone 15 Pro Max is 6.7-inch.
New iPhone 15 Pro is mostly made from Titanium outer casing. It's thinner and lighter. Tougher glass too.
Now onto the iPhone 15 Pro. $$$
iPhone 15 starts at $799, iPhone 15 Plus starts at $899.
No more leather case, but Apple's new FineWoven material is being used for cases too for low ecological impact.
iPhone 15 has MagSafe support.
New case for AirPods too.
Here it is! USB-C is official now.
Satellite service is free for two years with purchase.
Apple is partnering with AAA to offer satellite-based roadside assistance.
Apple is adding Spain and Switzerland to the satellite emergency service. 16 total countries then.
Apple using machine learning to better isolate your voice in loud environments.
Improvements with the second generation Ultra Wideband chip — up to three times greater distance to locate devices and people.
iPhone 15 still has all-day battery, and the bigger model obviously has a larger battery.
Like the watch, allow transcription and Siri interactions are now handled on-device. Get outta here, snoops.
It now has post-capture focus changing. Impressive.
Automatically detects people in the frame now, making portraits easy.
Apple explains how it's using it wild tech to improve the quality — not just number of pixels. Some real technomagic here.
New "advanced camera system." 48MP main camera 26mm focal length.
iPhone 15 is 6.1-inch, iPhone 15 Plus is 6.7-inch. New contoured backing with color embedded instead of applied at the surface.
iPhone 15 uses an OLED display. Peak brightness is 1,600 nits for HDR content. Screen goes up to 2,000 nits.
New model has the dynamic island at the top instead of the notch.
iPhone 15 announced.
New watches ship September 22.
Ultra 2 starts at $799. Series 9 starts at $399. SE starts at $249.
If paired with Apple's new band, the Ultra 2 will be carbon neutral too.
Ultra 2 will now pair with Bluetooth devices for better fitness tracking. Up to 72 hours in low power mode. Now uses 95 percent recycled titanium.
Ultra 2 uses the sides of the watch screen to show more info about sensor data.
New Apple Watch Ultra update today: Ultra 2. Goes up to a brightness of 3,000 nits.
Starting today, no more leather used in new products. Using a new textile in woven bands.
Apple claims that the Apple Watch Series 9 is the first carbon neutral product they have ever made. They plan to move toward that with other products.
Shipping by sea is getting a lot of talk today. Take that, planes!
We're still talking about their move to green production. 100 percent of all Apple Watches starting this year will be made with renewable energy. Plus, Apple is offsetting consumer power usage with green energy investments.
First look at Apple Watch Series 9 with an S9 chip #AppleEvent pic.twitter.com/ga5VHa0WeF
— 9to5Mac (@9to5mac) September 12, 2023
What do you think about double tap on Apple Watch Series 9? pic.twitter.com/dAEFvVYpwy
— 9to5Mac (@9to5mac) September 12, 2023
Apple is now doing a sketch about how they're moving quickly away from plastics and other materials in favor of recyclable materials. Already moved Apple buildings to clean energy.
The pink color is new to the Series 9.
Apple is adding a "double tap" gesture that is just a finger movement on the hand wearing the watch — no need to touch the screen.
The new Ultra Wide Band support makes integration with other Apple devices easy — just stand near other gear.
Series 9 goes up to 2000 nits (twice the Series 8 brightness), and will go down to just 1 nit.
WatchOS 10 makes sharing contact info between watches easy. Plus, you can ping your iPhone now.
Up to 18-hour battery life with Apple Watch. New silicon for machine learning allows for Siri can be handled locally instead of the cloud.
Not surprised Tim Cook chose the Apple Watch Ultra as his go to. #AppleEvent pic.twitter.com/QRgiWl4shr
— Lance Ulanoff (@LanceUlanoff) September 12, 2023
We just got to see the Series 9 Apple Watch with updated chips.
New Apple Watch is up first today.
Cook now discussing the Vision Pro headset, but just a small check-in. Still shipping in early 2024.
Cook starts off talking about the Mac though — reactions to the latest models.
Tim Cook says iPhone and Apple Watch are the main product updates today. Of course.
Apple is promoting its big life saving wins thanks to the iPhone 14 satellite SOS. #AppleEvent pic.twitter.com/DwvS2w52ik
— Lance Ulanoff (@LanceUlanoff) September 12, 2023
Tim Cook starts the #AppleEvent pic.twitter.com/Y6jU3hd6DM
— Nandagopal Rajan (@nandu79) September 12, 2023
Here we go!
There's Tim Cook. It's happening! #AppleEvent pic.twitter.com/SWxcXXFUX7
— Lance Ulanoff (@LanceUlanoff) September 12, 2023
It's almost time. All of the stationed Apple employees keep asking me if I'm excited. Guess I am.
— Lance Ulanoff (@LanceUlanoff) September 12, 2023
#AppleEvent pic.twitter.com/jBdgTfsRvO
Look at that view #AppleEvent pic.twitter.com/uzQoWTTDcM
— Mashable (@mashable) September 12, 2023
Here at the #AppleEvent covering all the action for @PCMag pic.twitter.com/ecZfqaUzgE
— Angela Moscaritolo (@amoscaritolo) September 12, 2023
[Image: Apple]
