Mormon-born ‘dirty soda’ may replace coffee, alcohol as go-to drink as trend spreads across US
The 'dirty soda' trend, which began in Utah over a decade ago, has gained mainstream popularity across the US, driven by social media, reality TV, and a shift in beverage preferences. This customizable drink, made by mixing popular sodas with flavored syrups, fruit purées, and cream, has particularly resonated with the LDS community, who traditionally abstain from alcohol and coffee. Chains like Swig and FiiZ have played a significant role in popularizing dirty soda, with their expansion into new territories reflecting the trend's growing appeal. The emphasis on personalization and the rise of non-alcoholic beverage options are key factors behind dirty soda's success.
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