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The Most Loved And Hated Brands From Around The World, Mapped

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The Most Loved And Hated Brands From Around The World, Mapped
A sentiment analysis of tweets commenting on over 2,000 global brands shows us the most loved and hated brands from around the world.
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Merchant Machine, a blog about payment processing, mapped the popularity of brands (after making a list from BrandDirectory's 2023 annual report) to see which ones were the most popular in each nation. Their list analyzed over 2,000 brands and used an AI sentiment tool to attribute a positive (or negative) sentiment to tweets posted about the brand to determine its how much it was liked.


Key Takeaways:

  • In the US, Tiffany & Co. (a jewelery brand) was among the most loved, with 78 percent of positive tweets, followed by software company Salesforce (77 percent) and the theme park/attractions of Universal Studios (76 percent).

  • Fox Corp, the broadcast conglomerate, received the most hate on Twitter with 88 percent of negative tweets, followed by the ISP Spectrum (85 percent) and Capital One bank (84 percent).

  • Among other global brands that received the most hate in their countries, a lot of airlines — like Precision Air from Tanzania, and Emirates from the UAE, and defunct carriers like Austral Lineas Aereas (Argentina) and Air Namibia — made the top of the list.


Click to enlarge images

most loved major brands world map


most hated major brands world mop


most loved and hated brands usa list



Via Merchant Machine.

Comments

  1. Anthony Adams 1 year ago

    Tiffany is the most loved brand in the United States? I'm pretty sure most citizens of the United States never even think of Tiffany, let alone love it.

    1. Thibaut Allender (Ca... 1 year ago

      Another case of very vocal minorities skewing statistics.

  2. John Doe 1 year ago

    If you knew what they did, Palantir would be everyone's most hated company globally.

  3. Unknown 1 year ago

    For Finland the hated and loved brands must have been switched. There's no chance in hell Tietoevry is a loved brand and Supercell the most hated.

    And when they are, the rest of the graphic's truthfulness is also questionable.

  4. Rob Marriage 1 year ago

    Contrary to instructions, clicking on an image in these posts does not in fact enlarge images. Instead a new tab opens with a comically smaller version of the image centered like a mocking postage stamp.

    1. Thibaut Allender (Ca... 1 year ago

      Up to you to click it again to zoom in, but that's how browsers work these days. They fill the window with the image, with whatever width/height is available, and a click will display the 1:1 version.

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