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The Stanley Cup Craze's Grip On The US, Mapped

The Stanley Cup Craze's Grip On The US, Mapped
Stanley fans are fighting each other and resorting to stealing to get their hands on the fancy water tumblers.
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If you've got access to the internet, you've probably heard of Stanley cups β€” hydration-obsessed TikTokers' videos about them have millions of views and they've even been given the "SNL" spoof treatment. The trendy, reusable water bottles come in a range of colors and styles, and have seen people scrambling over each other in stores and even stealing to get their hands on them.



To understand just how popular these coveted tumblers have become across the US, Custom Ink analyzed Google Trends data on major water bottle brands and surveyed 3,000 Americans on which brands they're interested in, already own and consider to be the best.


Key Findings:

  • Perhaps unsurprisingly, Stanley is the most-Googled water bottle brand in the highest number of states overall (19). The much-hyped cups also have the best reputation of any brand, according to survey respondents.

  • Stanley cups are the also most-loved water bottle brand on social media, with a positive sentiment score of 51 percent.

  • While Stanleys are dominating the internet right now, they're only the third-most-owned water bottle brand in the US, following behind Yeti and Hydro Flask.


Click images to enlarge

stanley cup craze US states

top water bottles US



Via Custom Ink.

Comments

  1. John Doe 4 months ago

    In six months you'll be able to by Stanley products in the discount bin at Marshalls for $1.

  2. John Doe 4 months ago

    People fighting over a mass-produced commercial product that is only in short supply because of their idiotic behavior is hilarious.


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