Kevin Collier, a reporter for NBC News, tweeted yesterday that he was at an NFT conference in New York City when he saw Snoop Dogg walk by with his security detail. Or, rather: he thought he saw Snoop Dogg walk by.

I'm at the NFT NYC conference again in Times Square, and Snoop walked by, flanked by security. I grabbed his handler, said I'm a reporter, would love a few minutes. The guy said actually that's an impersonator, legally can't say it's him, they hired him to drum up excitement.

— Kevin Collier (@kevincollier) June 21, 2022

As it turns out, the person he saw was going by the name "Doop Snogg," because, as Collier said, they couldn't legally call him Snoop Dogg.

Yep this was the guyhttps://t.co/srDA7JZU8j

— Kevin Collier (@kevincollier) June 21, 2022

Snoop Dogg took to Twitter himself to confirm that... Doop Snogg exists, I guess?

Doop Snogg https://t.co/tLy3vAhmqn

— Snoop Dogg (@SnoopDogg) June 22, 2022

Anyway, people had some fun with it.

"Did you say your name was Snoop D-" https://t.co/sJdKokPfKy pic.twitter.com/5qcWFYpyCl

— RETRO: OLD MEDIA ENTHUSIAST 🇨🇦 🏳️‍⚧️ 🏳️‍🌈 (@ThatRetro) June 22, 2022

Non Fungible Snoop https://t.co/F1Z3JaRB0u

— Gore Vidal Sassoon (@JimmyJazz1968) June 21, 2022

So, they don't get the real Snoop, they get a reference token that indicates he's theirs while existing somewhere else entirely... https://t.co/smejAywSbp

— Jared Huckaby, American Space Dad in Britain (@discolando) June 22, 2022

So, it was nothing, hyped up to seem like something, in an attempt to perpetrate a fraud on an unsuspecting and less-knowledgeable populace. Huh. https://t.co/cRyOUdDqVt

— Ken Tremendous (@KenTremendous) June 21, 2022