ARound 2,000 WORKERS IMPACTED
Apple Cancels Its Electric Car After Nearly A Decade, Laying Off Even More Staff
The company first announced the project in 2014, with promises of an unheard "fully autonomous" system, with no steering wheel or pedals.
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The Lede
Apple has decided to cancel its electric car project, known as Project Titan, surprising the nearly 2,000 employees involved. Some employees will be reassigned to Apple's AI team, led by John Giannandrea, while others may apply for jobs in other Apple teams, though layoffs are expected. According to Bloomberg, the decision to cancel their project was made by executives in the past few weeks.
Key Details
- This decision marks the end of Apple's pursuit of an electric car, with the most recent target release date set for 2028.
- Plans for the vehicle once included an under $100K starting range and custom Apple Silicon chips, but without the highly-anticipated self-driving feature.
- The project's winding down will see many employees shifted to focus on generative AI projects, a new top priority for Apple.
