ARROW MARKS THE SPOT

The Brexit Party's Sneakily Clever Logo Design Might Earn It Some Votes

May 15, 2019 @15:55 PM

·Updated: Jun 10, 2019 @08:48 AM

The elections for the European Parliament happen next week, and Nigel Farage's Brexit Party is forecasted to win a majority of the UK's seats according to the most recent polls. The party might also get a small added boost thanks to a clever logo design, which influential British designer Ben Terrett called out on his Instagram this week:

View this post on Instagram

I hate Brexit. I hate Farage even more. I just voted in the Euro elections (postal) and here's a thing: it's a massive arrow pointing at the box where you mark your X with the word BREXIT written in big font. That's going to get a lot of Xs. A helluva lot of Xs. They are a single issue, probably single election party, and this is a very clever piece of graphic design. Contrast this with the confused approach of the Change UK The Independent Group party. Depressing.

A post shared by Ben Terrett RDI (@benterrett) on May 10, 2019 at 11:52am PDT

Terrett calls out the "confused approach" in the logo for Change UK (an anti-Brexit party) as a point of comparison and, well, you can see his point:

It's unlikely the extra votes the logo gains will have any significant effect on the outcome of the election, but it's a reminder that every design choice counts.

[Via Dezeen]

Want more stories like this?

👋 Welcome to Digg

🎉 You’re all set!

👋 Welcome to Digg

🎉 You’re all set!