The Price Of Every iPhone, Adjusted For Inflation

When the first iPhone was released in 2007, the basic 4GB (!) version retailed for $499. When the iPhone XS was released earlier this fall, the basic 64GB model started at $999. Clearly iPhones are getting more expensive, but with the effects of inflation between 2007 and 2018, by how much has the price risen? 

This helpful chart from Redditor u/zonination takes inflation into account to show how much each iPhone would cost if it were released in 2018: 

We can see the prices have gone up, but for the non-Plus models, things have actually stayed pretty steady up until the advent of the iPhone X. The iPhone 8 retailed for just $110 more than the original iPhone — while the iPhone X jumped more than $400! The "budget" iPhone XR is cheaper, but still more expensive than the iPhone 8. 

This seems to be a deliberate strategy by Apple to raise the ASP (Average Selling Price) of their devices — even if Apple doesn't sell as many iPhones, the high price of the X models pushes profits up. Unsurprisingly, Apple said recently it will stop reporting unit sales for iPhones and will report just revenue — in Q4, iPhone unit sales were flat, while revenue was up 29%.

[Via Reddit]