THE ONLY GOOD TWITTER BEEF
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​Good morning. Today is Friday, October 12. There are a lot of things happening today. People trying to make sense of Kanye's visit to the oval office. The reviews for "First Man," the Neil Armstrong biopic starring Ryan Gosling, are out.

One of those things, however, is the Twitter account for the Museum of English Rural Life — the MERL, as it were — celebrating this fine day by responding to a tweet from British journalist and author Sathnam Sanghera.

 

It makes a lot of sense! Why fret over the tiny, numerous and inescapable frustrations that litter our days when we could just be looking at galleries of cows? To illustrate their point, the MERL responded to their tweet with a picture of a cow painting.

 

In the parlance of those who are Logged On: what an absolute unit. Of course, the word "gallery" demands that there exist more than one picture of a cow. And so the MERL responded again:

 

It's only just after 10:00 AM here on the East Coast and this big, blindingly white bovine portrait has left me feeling that today is going to be OK, despite what horrors inevitably await me over the next few hours until it is deemed acceptable to log off. Of course, what's better than two Victorian-era paintings of cows? 

The answer is three. Three Victorian-era paintings of cows. This time, paired with a crucial executive summary of a UN climate report released earlier this week.

 

It might be easy to chalk this up to yet another instance of brands behaving oddly on Twitter, but if you'll notice, this is the Museum of English Rural Life, after all.

"We use our diverse and surprising collection to explore how the skills and experiences of farmers and craftspeople, past and present, can help shape our lives now and into the future," reads the MERL's description of itself on their website. "We work alongside rural people, local communities and specialist researchers to create displays and activities that engage with important debates about the future of food and the ongoing relevance of the countryside to all our lives."

Cow galleries are the solution, indeed.

<p>Steve Rousseau is the Features Editor at Digg.&nbsp;</p>

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