Oh, man, Omar has worked at Microsoft for decades. Tough to be rebuked in public like this. My boss at Microsoft used to tell me "Scoble, you are one tweet away from being fired." (I helped write Microsoft's first social media policy). I think everyone needs to learn the lesson here: position your product carefully. Correct: "we are here to help humans do more." Incorrect: "we are here to addict our users."