4h agoSatya Nadella rebukes internal memo proposing to make users 'addicted' to Microsoft's Scout AI agentSR2 top authorsNadella suggested employees aligned with the strategy consider leavingOriginal postSWswyx@swyxchat is he cooked4:10 AM · Jun 5, 2026SentimentSentimentPos0%Neg100%Many users condemned the memo urging addiction to Microsoft Scout AI as a profit-driven practice hidden behind euphemisms like engagement, while viewing Nadella's rebuke as insincere damage control that won't alter company goals.10 comments with sentiment. View comments.2 more postsRORobert Scoble@Scobleizer·4hReplyOh, man, Omar has worked at Microsoft for decades. Tough to be rebuked in public like this. My boss at Microsoft used to tell me "Scoble, you are one tweet away from being fired." (I helped write Microsoft's first social media policy). I think everyone needs to learn the lesson here: position your product carefully. Correct: "we are here to help humans do more." Incorrect: "we are here to addict our users."View onRORobert Scoble@Scobleizer·3hReply@swyx I think he survives, though, because, let's be honest. Addicting users is pretty much the goal of building products.
RORobert Scoble@Scobleizer·4hReplyOh, man, Omar has worked at Microsoft for decades. Tough to be rebuked in public like this. My boss at Microsoft used to tell me "Scoble, you are one tweet away from being fired." (I helped write Microsoft's first social media policy). I think everyone needs to learn the lesson here: position your product carefully. Correct: "we are here to help humans do more." Incorrect: "we are here to addict our users."View on
RORobert Scoble@Scobleizer·3hReply@swyx I think he survives, though, because, let's be honest. Addicting users is pretty much the goal of building products.
