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YouTube adds Gemini-built Custom Feeds and GIF comments

U.S. viewers will be able to describe and save multiple homepage feeds, while the main recommendation feed remains in place.

TagsYouTube Gemini

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YouTube Discovery Tools artwork showing Custom Feed interfaces on phones and a laptop.

TLDR

YouTube announced Custom Feeds, a Gemini-powered feature that turns a viewer’s natural-language request into a saved homepage tab. People can specify a mood, routine or interest and describe what the feed should include or exclude. The feeds supplement rather than replace YouTube’s main recommendations. YouTube says the feature is coming to U.S. users on web, mobile and TV, while TechCrunch reports web and mobile rollout begins next month. The company is also adding GIF comments and voice comments on TV, alongside an experimental personalized moderation tool for creators.

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YouTube is giving viewers a more direct way to shape what appears on their homepage. Its new Custom Feeds feature lets a person describe a mood, routine or interest in ordinary language, then uses Google’s Gemini model to build a dedicated video feed around that request.

The company says viewers can create and save multiple feeds, such as long documentaries for an evening wind-down or videos from unfamiliar DIY creators. Each feed appears as its own tab on the homepage and updates with new recommendations. According to TechCrunch, prompts can include detailed instructions about what to feature, exclude or prioritize.

A new layer beside the main algorithm

Custom Feeds do not replace YouTube’s primary recommendation feed. They give viewers additional, named lanes for narrower interests without changing the default homepage into a fully user-programmed system. That distinction makes the feature closer to a saved, prompt-built channel than a wholesale replacement for YouTube’s ranking machinery.

YouTube’s official announcement says Custom Feeds will be available to U.S. users on web, mobile and TVs soon. TechCrunch reports that support for multiple feeds will begin rolling out on web and mobile next month. The company has not announced broader international availability.

Comments get GIFs and a voice option on TV

The Made On YouTube event also brought changes to comments. TechCrunch reports that viewers will be able to post GIFs under regular videos and Shorts. People watching on a TV will be able to leave comments by voice instead of typing with a remote.

Creators are also getting an opt-in moderation experiment that YouTube says will learn the style and needs of a particular channel over time. That tool remains a test, and the company has not provided detailed technical information about how it makes moderation decisions.

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TLDR

A new layer beside the main algorithm

Comments get GIFs and a voice option on TV

YouTube adds Gemini-built Custom Feeds and GIF comments

TLDR

A new layer beside the main algorithm

Comments get GIFs and a voice option on TV

YouTube adds Gemini-built Custom Feeds and GIF comments

9 Sources

Combined views

A new layer beside the main algorithm

Comments get GIFs and a voice option on TV

Combined views

Sentiment

Summary

TLDR

A new layer beside the main algorithm

Comments get GIFs and a voice option on TV

Sentiment

Summary

Sentiment

Summary

9 Sources