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in /mavericks 6 days ago

How the Mavericks passed on a quintessential 90s look and ended up with today’s logo - The Athletic

How the Mavericks passed on a quintessential 90s look and ended up with today’s logo - The Athletic - Featured Image

How the Mavericks passed on a quintessential 90s look and ended up with today’s logo - The Athletic

www.nytimes.com - faviconnytimes.com
TLDR

This article from The Athletic explores the journey of the Dallas Mavericks' logo redesign in the early 2000s, detailing how Mark Cuban, the new owner, scrapped a bold horse motif and opted for a fierce, aggressive horse design that aligned with his preference for jeans.

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