Wendy's 'dynamic' fiasco
Wendy's May Have Doomed Its 'Dynamic Pricing' Idea Before It Even Started
Wendy's says it's implementing Uber-like surge pricing in 2025, sparking outrage from consumers. But this might just be a marketing flop.
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The Lede
It's weird to think about walking into a fast-food restaurant without knowing how much your burger and fries combo will cost you. It may also be the future.
Key Details
- Wendy's has sparked some pretty understandable outrage after announcing it's going to start experimenting with dynamic pricing next year.
- The announcement, predictably, has not gone over well with lovers of square burgers — or the internet at large.
- There's no doubt Wendy's could have done a better job with the rollout here. Knee-jerk reaction and poor messaging aside, dynamic pricing isn't really novel and may actually make some sense.