A dark, new era of YouTube
The Great YouTube Exodus Is Coming — Leaving AI Junk And MrBeast To Reign Supreme
YouTubers have been leaving their platforms behind for some time, but 2024 may be the year of a mass exodus, some creators have predicted.
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The Lede
When MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. "I think this is the year that there's going to be a lot more of these," he said of farewell videos like his own. "I think the dam is gonna burst in a lot of ways."
Key Details
- YouTubers retiring is nothing new. But this current wave of departures feels different and may be the tipping point for a whole new era of YouTube.
- It is unclear just how quickly AI-generated content has grown on YouTube, but one recent investigation by Wired found some channels with such content that appear to be targeting children.
- MrBeast, meanwhile, continues to dominate, growing from 91 million to 244 million subscribers in the last two years.