The ads misled consumers by showing gameplay that did not represent the games being advertised.
The UK Advertising Standards Authority banned mobile ads from developers including King and Scopely. The ads showed gameplay that was not representative of the games they promoted.
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2 Sources, first seen ago
@GIBizThe UK Advertising Standards Authority (ASA) has banned mobile ads from developers such as King and Scopely for misleading consumers with non-representative gameplay https://www.gamesindustry.biz/advertising-standards-authority-bans-mobile-ads-from-king-scopely-and-others-for-misrepresenting-gameplay
@timeextension64UK Advertising Standards Agency Is Looking to Regulate Bogus Mobile Game Adverts https://www.timeextension.com/news/2026/11/uk-advertising-standards-agency-is-looking-to-regulate-bogus-mobile-game-adverts@GIBizThe UK Advertising Standards Authority (ASA) has banned mobile ads from developers such as King and Scopely for misleading consumers with non-representative gameplay https://www.gamesindustry.biz/advertising-standards-authority-bans-mobile-ads-from-king-scopely-and-others-for-misrepresenting-gameplay@timeextension64UK Advertising Standards Agency Is Looking to Regulate Bogus Mobile Game Adverts https://www.timeextension.com/news/2026/11/uk-advertising-standards-agency-is-looking-to-regulate-bogus-mobile-game-adverts#19
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