GamesIndustry.biz opinion says console brand loyalty is being tested
Sony and Microsoft will need consumer goodwill to sell hugely expensive new hardware, GamesIndustry.biz says in an opinion piece.
TLDR
GamesIndustry.biz says in an opinion piece that console brand value and loyalty are being tested. It questions the choice to burn goodwill when Sony and Microsoft will need every bit they can muster to get consumers on board for hugely expensive hardware launches.
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