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Gears of War: E-Day reportedly cost over $500 million to make
Kotaku says the reported cost excludes marketing, while early sales estimates point to a weak start.
TLDR
A source familiar with Xbox’s business told Kotaku that Gears of War: E-Day cost over $500 million before marketing. Kotaku cites Alinea Analytics estimates of 230,000 first-week copies sold and $37 million in revenue; Microsoft has not released official performance figures. Kotaku argues that keeping the game an Xbox console exclusive could help rebuild activity on the platform, even if it never recoups its costs.
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