Meta is recasting Horizon as a place to make games with AI, not only a home for the company's earlier virtual-reality ambitions. At Meta Connect, Horizon VP Saxs Persson introduced Horizon Create, a mobile-centered tool that starts building a game from an ordinary-language description, and Horizon Studio, a more elaborate web-based counterpart.
Game File's report from the presentation describes a workflow in which the first prompt produces a playable 2D or 3D project rather than a static sketch. From there, Persson said, creators can ask the system to rework an environment, change characters, add a quest or level and adjust difficulty. The pitch is that the same conversational loop applies whether someone begins with a blank canvas or a template.
Meta's first-party developer page confirms the two product names and frames them as a path from an idea to a published game. It links to an early-access sign-up rather than announcing a general release.
“Remix” is part of the pitch
One of the more consequential starting points is a “remix” of another game found through Horizon Create. Persson presented that as a way to begin from a game that inspires the creator, alongside building from scratch. The inspected presentation materials do not explain what permissions, attribution or technical restrictions would govern that reuse.
That omission matters because the system is supposed to generate more than surface changes. Meta's examples include behaviors, quests, animations, interface elements and world edits. Persson also described a future collaborative mode in which several people work inside one shared world while separate AI agents carry out changes in real time.
The system would not stop at creation. According to Game File, Persson said Horizon could analyze player behavior and suggest revisions intended to keep people returning. Meta's distribution plan would put the games in the Horizon app and potentially surface them on Instagram and Facebook, where Persson said they could run without another app download.
A product preview with large unknowns
Persson brings experience from Shiny Entertainment, Xbox and Mojang, and most recently Epic's Fortnite ecosystem. That background helps explain why Meta is presenting Horizon Create as both a creation tool and a distribution system, rather than as a standalone AI demo.
Still, this is a preview, not evidence that anyone can ship a polished game from a coffee line today. Game File reports that select users are testing the tools. Meta has not provided a broad release date, pricing, processing limits or a public account of how it will keep remixing from becoming copying.
The original report also leaves open more basic questions: whether the generated games will be consistently fun, what the computing costs will be, and how AI-made projects will compete for attention with games built through conventional development. Meta has shown the intended workflow; the product's quality, economics and guardrails remain to be demonstrated.
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