Incorporating the Network/Viral effect into Digg
Digg lacks the ability for the network effects to take over because of the following reasons:
Users cannot follow others and so you can't really see what others are following, what comments others are making against various posts etc.
Users can't tell if a post is being shared or not
The lack of hashtags etc makes it difficult to follow trending topics across communities.
Users cannot message each other and users cannot create their own follower base outside of creating communities
It is not at all clear as to why some posts are "trending" and why some posts are not.
Can some of these issues be addressed? If not, I believe that Digg's reach and popularity may remain constrained.
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