/AI5h ago

Hyperscalers Adopt Usage-Based Pricing Pre-IPO Amid Heavy AI Losses

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Gary Marcus@GaryMarcus#153inAI

why didn’t the hyperscalers wait until after the IPO in switching to using charging? my guess is that they literally could not m affford to, because with “all you can eat” in the agent era they were hemorrhaging money.

the IPO’inf hyperscalers probably had to choose between hemorrhaging insane amounts of money (with tokenmaxxing) and reducing usage and customer enthusiasm (by increasing rates).

my guess is that they simply did not have enough cash to sustain the former.

so, not wanting to go bankrupt, they had to choose the latter.

if my analysis is right, it suggests that their financial situation is dire. they would eat another 6 months of all you can eat if they could – but they can’t.

(anyone see it differently?)

7:47 PM · Jun 3, 2026 · 1.3K Views
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Gary Marcus@GaryMarcus

⚠️Why didn’t the hyperscalers wait until after the IPO in switching to pay-by-usage-charging? My guess is that *they literally could not afford to* —because it would bankrupt them.

My reasoning: in “all you can eat” agent era they were hemorrhaging money.

So the hyperscalers probably had to choose between hemorrhaging insane amounts of money (with tokenmaxxing) and reducing usage and potentially burning customer enthusiasm (via increasing rates).

They would eat another 6 months of all you can eat if they possibly could– to establish market appetite—so I conclude that they just can’t.

Conclusion: They just don’t have enough cash. Despite the possibility of giant IPOs, their financial situation is shaky.

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