Forget em dashes, I'm annoyed that AI is ruining "This matters because" for me
I want to know why things matter!!
6:31 PM · May 31, 2026 · 5.9K Views
Miles Brundage of AVERI argues LLMs have cheapened the phrase "This matters because" by turning it into a repetitive cliché
Andrew Mayne traces the writing style to Axios articles.
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Andrew Mayne@AndrewMayne
I noticed Axios articles over-using “this matters” years ago pre-LLMs.
It now seems to have creeped into LLMs along with writing styles you only see in LinkedIn articles.
Miles Brundage@Miles_Brundage
Forget em dashes, I'm annoyed that AI is ruining "This matters because" for me
I want to know why things matter!!
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