Learnings from Consumer AI × Fashion (Part 1): Why Alle Didn’t Work

This blog post by Prateek Agrawal discusses the lessons learned from building and shutting down Alle, an AI-powered personal stylist. Despite having a 10x product with clear product-market fit, Alle struggled with low usage frequency, which limited the potential of various business models such as affiliate commissions, advertising, and subscriptions. A pivot to an AI-first fashion marketplace also failed due to a lack of differentiated supply liquidity at the right price points. The post provides valuable insights for founders exploring similar business models.