The Most Popular Brand In Every Country, Mapped

As COVID-19 has accelerated a consumer shift to streaming and online shopping, the digital presence of companies now seems more important than ever. But which brands are people searching for the most online, and how do those searches differ from country to country?

Using Google Keyword Planner, financing information site BusinessFinancing combed through 12 months of search volume data and came up with this map that shows which consumer brands were the most searched for in each country.

According to BusinessFinancing, Google is the most popular brand in the world and has the highest number of Google searches in 100 countries around the world. Netflix is the second most-searched consumer brand and is most popular in 45 countries, with a majority of those countries being in South America.

BusinessFinancing also broke down the data by sector and came up with different maps that show the most popular smartphone, gaming, fashion and fast-food brands around the world.

Smarphone Brands

With 11,308,825 global searches, Apple is the most-searched smartphone brand worldwide, though in terms of sales, it lags behind Chinese brands such as Huawei and Xiaomi.

Gaming Brands

When it comes to gaming brands, Epic Games leads the way with 4,716,375 global searches. Nintendo follows second with 3,120,010 Google searches.

Fashion Brands

According to data, while Nike was the most popular brand in more countries — 49 countries in total — H&M and Zara, the most-searched fashion brands in 38 countries each, actually generated more Google searches than Nike in total.

Fast-Food Brands

As for fast food brands, McDonald's is the most popular brand worldwide and received 27,090,830 searches, while KFC, which holds second place, only received 9,601,550 searches.

[Read more at BusinessFinancing]