71 Comments
- gr8one, on 10/12/2007, -1/+11I don't know what I'd expect two American Special Forces guys to be driving in the middle of the Chinese no-where-land, but I doubt it would be "hey shoot me now" silver.
Also, "your money will be wired to your swiss bank accounts"? Come on, a third grader could write dialog better than that. - drewpost, on 10/12/2007, -3/+13I'm sorry, when did the RAV4 stop being made by Toyota?
- Battlecry, on 10/12/2007, -4/+13You have failed at using the reply feature, my son. You still have much to learn.
- wphj, on 10/12/2007, -0/+8Aside from the shots that looked like a commercial, I thought it was alright. I liked the ending.
- whiskeyclone, on 10/12/2007, -1/+8"Thanks captain obvious.
What I MEANT is that they should have had the extra 15 minutes as a DVD-only special feature."
No problem Lieutenant Vauge.
That may be what you meant, but is not what you said.
"it's been bugging me that the episodes are only 45 minutes long, but cover a 1 hour period. If I was them I would have filmed an extra side-story that got 15 minutes per episode, but didn't really impact the main plot."
So, you'd keep the TV episodes -with the largest audience- 45 mins long, but go through the expense of writing, scripting, shooting, sorting extras and props for another 10-12 minute per episode plotline that somehow tied in with everything else that's happening but didn't get shown in the TV series. Then hire people to re-cut every single episode for the DVD release -with a >5% of your TV audience- to fit that footage in, without any continuity errors or making it seem even more absurdly unrealistic than it already does, just so you are a little less annoyed?
As Captain Obvious, I must point out that this is obviously a bad idea.
Sorry seems I wasn't dumbing things down enough before... - 3dom, on 10/12/2007, -1/+8Wow, so they used a Rav 4 for the car chase. Didnt look anything like an ad, just had a few shots of the car driving - what did you expect, it's a car chase? Product placement happens on all the big action movies/tv series. I dont see what the problem is specifically with this prequel.
- Flyinace2000, on 10/12/2007, -0/+6Yes, bright white trucks are the escape vehicles of choice when planning a night escape.
- DocDEB, on 10/12/2007, -0/+5Oh... and dugg for Jack's Mountain Man beard.
- WOmanmade, on 10/12/2007, -4/+8I'm a huge 24 fan, and love Kiefer to death. But, that was terrible :(
The one that they did between season 4 and 5 was ok, but still yea this one totally looked too commercialized. - masterfuol, on 10/12/2007, -1/+5Ive seen much more blatant product placement than this ie. at least there wasnt close-ups of the toyota badge every 5 seconds.
- LThermidor, on 10/12/2007, -1/+5Like in Terminator 3?
The Close-up of the Lexus logo for a few seconds, the 911 call to the police about being held captive in "the back of a Toyota tundra", the T3 Tundra edition. That was blatant. This wasn't.
P.S., I want to see Jack Bauer vs Terminator - gkoberger, on 10/12/2007, -0/+4Did you really just use the word "hi-res", and link to Google Video?
- Endemoniada, on 10/12/2007, -2/+6How about the first two minutes of I, Robot? Now there's some tacky product placement for y'all :)
- Soniti, on 10/12/2007, -0/+4http://www.youtube.com/watch?v=pibmvy5732M
Watch that, and the "prequel" will seem like gold to you.
"STOP FEDERAL AGENT!1111"
~Soniti - mishu, on 10/12/2007, -3/+7Well I enjoyed it - how do you do a car chase without shots of the car?
- Darkshine, on 10/12/2007, -0/+4Direct youtube link: http://www.youtube.com/watch?v=0qc9QkIhZzs&eurl=
- TomKan, on 10/12/2007, -0/+4The Chinese those guys spoke in the prequel was TERRIBLE. I can't even get half of what they are saying.
And the RAV 4? Well, Jack should have know it was trap when professional mercenaries are driving a silver RAV 4 in a dark environment to rescue him. But apparently, product placement failed him. - fatdog789, on 10/12/2007, -0/+4That's because it IS a RAV4 commercial. They used to do the same thing with Ford trucks back when Ford sponsored the show.
- aNoble, on 10/12/2007, -0/+3You think this is bad just try subjecting yourself to a few minutes of the 24 "mobisodes"
http://www.youtube.com/results?search_query=24+mobisode&search=Search - payndz, on 10/12/2007, -1/+4"But it's our own damn fault they have to do this anyway. We skip the commercials. We download the torrents with the commercials ripped out. How do you think they can afford to keep 24 on the air? C'mon people...if you like the show, you shouldn't care. If they can't make enough in advertising revenue, they can't make the show."
Considering that the ratings 24 got for Day 5 were the best the show's ever had, people downloading commercial-free torrents doesn't seem to make the slightest difference. - leahcim, on 10/12/2007, -1/+4I didn't mind the product placement so much, except that it was kinda weird seeing a white Rav4, a black one would have made more sense being a dark color.
SPOILER
I had a problem with the actual story, wtf? The Chinese government hired 2 white guys to pretend to be Americans to "rescue" him? They killed the guards, and the other guards were trying to run him off the road and shooting at him? None of it really made much logical sense. Also, Jack didn't say or do anything at the end to "prove" it was that guy who was the Chinese spy. Oh well. - loginname, on 10/12/2007, -0/+3Hey, at least it didn't say "Professional driver, closed course" at the bottom of the screen.
- MikeWeller, on 10/12/2007, -0/+2"Thank you gentlemen, your money will be wired to your swiss bank acounts"
Spelling it out to the audience like that is just bad writing.
edit: beaten by gr8one - DocDEB, on 10/12/2007, -0/+2Half expected during the chase sequence for the Jeep to pull up next to the RAV4 and people in the Jeep to say "Nice ride." (In Chinese with subtitles of course.)
- slstsang, on 10/12/2007, -0/+2that explains the preview they showed on fox.
driving a silver rav 4 in remote china is very odd, also after they rescue jack, both of them pull off their mask. also chinese don't use crappy jeeps like that, they steal mercedes, ferrari, bmws from hong kong and ship them back to china for crying out loud.
It would have been a nice touch if the chinese shoot the americans after " we'll wire the money to your swiss bank" - whiskeyclone, on 10/12/2007, -2/+4The episodes being 45 mins long (plus 2 mins for credits to roll) has nothing to do with the writers or production ethics and everything to do with the way most television channels schedule programs. Stations like to start shows on the hour, or half hour, and there are 12-15 mins of advertizing breaks for every hour of scheduled viewing, so they have to take this into account when filming 24.
If they were to make each episode have 1 hour of screen time, they'd need an hour and 15/20 minutue slot to accomodate advertizments. This doesn't sit well with the schedule, as the following shows will not be starting at an XX:00 or XX:30 time slot. So to play by the rules and get carried by someone, 24 makes the episodes 1 hour long and includes ad breaks - with the exeption of the first show in every series, which as Jack introduces them states "events occur in real-time".
The same thing is done with live sports events by cramming in a quick talk by some pundits before and after the game to pad out the difference between the end of the game and the next XX:00/XX:30 time slot (here in the UK for example, a lot of football matches kick off at 7:45pm - so naturally coverage starts at 7:30pm).
If it really bothers you, just imagine everyone going to the loo and eating during the ad breaks. Or sitting around looking grumpy/driving as the split screens in the later series suggest everyone is doing all the time.
/bitter about the poor use of a fantastic cinematic device in post season two '24'
//really, use it to show stuff happening, we know everyone is pissed off/upset/going somewhere
///apologies for length
////slashy - AaronMT, on 10/12/2007, -0/+2More like Low-Res and grainy.
- SenorFrog21, on 10/12/2007, -2/+4I would not have noticed the blatent product placement if I hadn't read the editorial on the blog before watching the movie. It's a car chase scene. They have to use a car. How it is different than all the Ford vehicles in the previous seasons?
But it's our own damn fault they have to do this anyway. We skip the commercials. We download the torrents with the commercials ripped out. How do you think they can afford to keep 24 on the air? C'mon people...if you like the show, you shouldn't care. If they can't make enough in advertising revenue, they can't make the show. I'd rather see another season of 24 with some Rav 4 product placement than have no season at all. - adamkmccarthy, on 10/12/2007, -0/+2of course its a toyota commercial, looking at the source on youtube the very first seconds show the toyota logo and the works "bought to you by toyota". come on the new 24!
- leonbev, on 10/12/2007, -0/+2Heh, that's like taking a bet about whether or not there is a mole in the CTU that is secretly working against Jack Bauer. It's a given!
- VermiciousKnid, on 10/12/2007, -0/+2or something like jack saying "Lucky this car has such great handling"
- sedition, on 10/12/2007, -1/+2Bah. Those dudes don't know how to torture people. They should go to Gitmo school or something. After seven months he can still basically just get up and run away.
- kplayr, on 10/12/2007, -0/+1put on the breaks, they'll fly right by
- elfuego, on 10/12/2007, -1/+2The product placement wasn't as bad as the fact that for a preview that they inevitably spent a decent chunk of time on... we learned approximately *****-all. I mean, it's not like we didn't know Jack was getting tortured in China. Weak sauce.
The only season prequel worth watching is the one for Season 4 that debuted on the third season DVD. Partly because it actually acted as a bridge between the two seasons, and partly because Jack Bauer cussed.
"I can find my own *****' job, Erin." - negativefx, on 10/12/2007, -2/+3Yeah, that was 'cool though' if you enjoy commercials after already paying to watch something.
- FearFactory, on 10/12/2007, -1/+2Awesome I wonder if he fights more terrorists in the prequel.
- Topher06, on 10/12/2007, -0/+1Doesn't anybody else feel that most television shows are becoming extended commercials? I saw an episode of Las Vegas that was 1/3 a Jewel video. I weep the day that commercials become more entertaining and creative then the television shows they are scheduled between (tears are beginning to well now).
Anyways, anybody taking bets that Jack does something to piss off the government so he is the one being chased by law enforcement agencies? - sonofa, on 10/12/2007, -0/+1To Everyone Here Whining About The Product Placement:
Stop whining. The prequel wouldn't exist if it weren't for someone paying for it. Thanks to Toyota, fans of 24 got a few extra minutes that we wouldn't have otherwise. - inactive, on 10/12/2007, -3/+4"Put down your weapon!"
- SenorFrog21, on 10/12/2007, -0/+1But that doesn't mean people aren't recording the show with their DVR's and skipping the commercials. If we want to enjoy the benefits of our DVR technology, we are going to have to accept that they are going to have to find another way to shove advertising down our faces. It sucks, but unless you want to pay for all of your content, this is unfortunately the road we are going to have to go down.
- negativefx, on 10/12/2007, -2/+2@LThermidor: vs. the Beastmaster in a steel cage match!
- greenamp, on 10/12/2007, -1/+1It's nothing new really. These type of cheesy car placements have been in 24 since the beginning. And as pt9386 mentioned, it wasn't overblown. It looked just like other any car chase.
- LMN8R, on 10/12/2007, -2/+2The Shield is the best show on TV but calling 24 crap is just stupid. Seasons 3 and 4 were iffy, yet still better than most anything else on TV, but season 5 was an excellent return to season 1 greatness.
- inactive, on 10/12/2007, -4/+4I used to watch this show and love it.
But then I realized it's just a bunch of patriotic garbage. - RobTyree, on 10/12/2007, -1/+1The product placement wasn't really that bad - I was waiting for them to bust out the RAV-4's "Downhill Assist Control" during the chase somewhere from how bad the posts here made it seem lol.
- inactive, on 10/12/2007, -1/+1As far as I am concerned they could have been driving that toyota while eating subway samitches, drinking pepsi, and talking to someone on a cingular phone, its still 24.
That was awesome!!!
I want to see Jack Bauer vs. Chuck Norris !! - mt066, on 10/12/2007, -1/+1...or the cadillac car chase in the matrix reloaded, where all 3 cars happen to be cadillacs (ghost people love escalades), and they zoom in on the grilles several times just in case you didn't notice
- TravisG5, on 10/12/2007, -0/+0The product placement could have been much worse...
As they uncover the car, "Jack, look, we will use this Toyota Rav 4 to take you away. Thanks to the great handling, 4-wheel drive, and powerful engine, we will be able to make a speedy exit. In case of an accident, this Toyota Rav 4 is equipped with front and side air bags. Now, Jack, please take a seat in the roomy back seat of the Toyota Rav 4." - drjekelmrhyde, on 10/12/2007, -1/+1Transformers will have GM ad's galore
- rickovitz, on 10/12/2007, -0/+0Jack should have pretended like the valet brought the wrong car, "Hey, that's not my car. I had a pick-up." I'm surprised Kiefer and the producers do this. Money talks, Jack walks.
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