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When an Interview with Zuckerberg turns into a Revolt

mashable.com — The crowd had had enough of Lacy ’s interview style (which was also sprinkled with a few mentions of her existing and upcoming book), and turned into a real-life manifestation of a Digg revolt. Once Zuckerberg said that Lacy will need to actually ask some questions during the interview, the audience broke into applause, and just didn’t stop.

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  • cquilliam, on 03/10/2008, -1/+86No video?
  • ScaredOfTheMan, on 03/10/2008, -8/+13Yeah where's the Video?!
    • phildo, on 03/10/2008, -3/+25Right here - http://www.austin360.com/news/mplayer/sxsw/73367
      • insllvn, on 03/10/2008, -0/+21That was just bizarre and seeing her reactions here http://youtube.com/watch?v=-wyrny8PP-M makes it all the more surreal. (this link comes from aok1's comment below, please go give him a digg) She is a self absorbed nutter. How can she think it went well when she was ridiculed by here interview? The whole thing reminded me of when Larry King came on The Colbert Report and lectured Stephen about how to do an interview, and Stephen explained, all be it indirectly, that his comedy came from purposefully doing everything wrong. Lacy did everything wrong. She was the center of attention (she seemed desperate for it), she threatened her interview with water throwing, and rediculed her target audience, saying "Let's go with the Digg model and let them have mob rule." The whole ordeal was just bizarre. CNET has some amusing coverage of the tweets sent during the interview. http://preview.tinyurl.com/yo5m7s
        • notque, on 03/10/2008, -2/+6So where's the link to Colbert's interview with Stephen King? Don't bring something up unless you give us the goods!
          • insllvn, on 03/10/2008, -0/+2Sorry to disappoint, but it is Larry King, and I can't find the clip.
        • Otto, on 03/10/2008, -0/+2Wow. What a stupid bitch. The fact that she spent 45 minutes without asking him anything of actual *substance* is why the audience was pissed off.

          Unlike she thinks, SxSW is not ruined for high profile speakers. It's ruined for idiot people who can't give interviews properly.
      • PaulLewis, on 03/10/2008, -0/+2phildo's link has the 'you have to ask questions' moment, near the end of the interview, though. Just fyi
    • dweeb79, on 03/10/2008, -9/+3Removed comment because its such a stupid vid.
    • subsistenc3, on 03/10/2008, -1/+2Best part - Let's honor the digg style of community management and let the mob rule. The comment was met with cheers.
  • Kyrra, on 03/10/2008, -1/+68I was at the presentation and I ended up walking out before the part of him telling her she has to ask questions, many other people were doing the same. It was just a horrible headliner for the SXSW keynotes. She would cut him off while talking; telling stories about herself instead of interviewing the person we were there to see. What a waste of time.
    • preved, on 03/11/2008, -1/+1Agree, the way Sarah Lacy was talking to Zuckerberg is plain wrong and unprofessional.
      People came to see him and hear from him; it was not about her at all!
      She acted like attention whore... or even attention leach.
  • aok1, on 03/10/2008, -4/+35not actual footage from the interview, but Lacy's skewed view on reality: http://youtube.com/watch?v=-wyrny8PP-M
    • AzureRise, on 03/10/2008, -0/+16God she needs get over herslef. High profile, really? Acting like Mark took her side. He's the one who told her to stfu and ask actual questions. The whole interview was *****, her being rude to him, and her mentioning her upcoming book every other sentence.
    • houndeyex, on 03/10/2008, -0/+8What a bitch.
    • WhistlinTom, on 03/10/2008, -0/+2I fell asleep during her talking about stuff in that clip.
    • Hypomanic, on 03/10/2008, -0/+8Wow she's rather self-important. Only woman reporting on tech so that's why she gets this? No, this has nothing to do with gender. This is an issue of ego.
  • zrrdavatz, on 03/10/2008, -11/+1Is there no Video of the full interview! Damm! Somebody must have a video of the full interview! This will be a bestseller!
  • zrrdavatz, on 03/10/2008, -13/+2Thank you phildo!

    But I want the complete, _uncut_ video, till the end where the whole thing stops. I have seen the one behind the link and the video is on for about 10 minutes. The session must have gone much longer then that.

    I am crazy about that video. I want to see it all! If possible uncut!

    Very interesting stuff. Thank you for any support!
    • theaceoffire, on 03/10/2008, -0/+4You can get it all if you just buy my book!
    • yesimahuman, on 03/10/2008, -0/+2Zrrdavatz you are kind of special.
  • canewediggit, on 03/10/2008, -20/+3so let me get this straight- people go to a great music festival in a great party town and then decide to attend an interview with a guy that made a social network? wow. must be a fun bunch to hang with on saturday night.
    • nekochan, on 03/10/2008, -1/+7it's a music *and tech* festival. why else would mashable be following it?
  • matthewdestroys, on 03/10/2008, -7/+13don't trust anyone with a first name for a last name.
    • roomforpanic, on 03/10/2008, -0/+13What about Walker, Texas Ranger?
    • zydeco, on 03/10/2008, -0/+2All TV and radio personalities have to adopt the "two first names" convention. It's FCC law.
    • uptwolait, on 03/10/2008, -0/+19What about Ron Paul?
      • Mattja, on 03/10/2008, -0/+1About what Ron Paul?
        • Atomic1fire, on 03/11/2008, -1/+1Dont trust anyone with 2 first names.
          Thats about ron paul
          and last time I checked
          Ron=First Name
          Paul=First Name
  • insllvn, on 03/10/2008, -11/+1zrrdavatz should use the reply button.

    /irony
  • fakekevinrose, on 03/10/2008, -8/+1Link to video
    http://www.austin360.com/news/mplayer/sxsw/73367
  • SparQy, on 03/10/2008, -1/+62The interview:

    http://youtube.com/watch?v=LxZ6-O5R1zs
    • borez, on 03/10/2008, -1/+25Who the hell thought it would be a good idea to let the most annoying bitch in the world conduct this interview?
    • Conway, on 03/10/2008, -0/+21That was freak'n painful to watch.
    • Vodka2389, on 03/10/2008, -0/+7It sounds like she thought she was on a date or something.
      • borez, on 03/10/2008, -0/+6Can you imagine being on a date with that?
    • Sawta, on 03/11/2008, -0/+1"Will someone please send me a message and explain to me why I suck so badly at interviewing?"
      Your: unprofessional additude towards the interview it's self, barely semi-related tangents, book hawking, randomly calling out questions to your "girlfriends" in the audience without even explaining what their response is (since it was almost certainly unrelated anyway), fawning over the person you're interviewing, I could go on.
  • jlee2081, on 03/10/2008, -7/+98just watched the video and this is waaaay over hyped.

    Yeah the audience was laughing, but far from a "Revolt"
    • SteelChicken, on 03/10/2008, -1/+55This is Digg, where 99% of everything is hype.
      • Professr, on 03/10/2008, -1/+41This just in, stories on Digg are now over 9000% hype!
        • AzureRise, on 03/10/2008, -0/+9Over 9000!?!??
          • WNW3, on 03/10/2008, -2/+2That's impossible! Kakarrot!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
      • MonkCanatella, on 03/11/2008, -0/+199% of the time, it's hype _all_ the time!
      • Pritchard, on 03/11/2008, -0/+3Even made up statistics.
    • Spytap, on 03/10/2008, -2/+17wait, which part was overhyped? The part where they shouted at her to "get the ***** off the stage" or the part where the audience member asking Mark a question told her to shut up when she started to comment on it? Seems like a revolt to me.
    • Vodka2389, on 03/10/2008, -0/+5From I heard, the majority of people were yelling against Lacy and a bunch of people were walking out. If by revolt, you mean throwing tomatoes and charging with pitchforks, then in wasn't.
  • colonelbuckshot, on 03/10/2008, -8/+6She needs a career as an actress, not a columnist
  • shadowspawn, on 03/10/2008, -8/+1Someone oughta have his interview directed by Leslie. He'll know how to handle this type of person and his followers who show up at SXSW to ride the bandwagon. This here ain't "Burning Man" rich-hippie *****, this here is Austin.

    This isn't about venture capital follies. SXSW is about music. Sucks about the rain and thunderstorms today, but I have a feeling the gods of music were angered by West Coast fruits showing up to a music festival to pitch their failing *****.
    • stubadub, on 03/10/2008, -0/+2Actually, SXSX has music, film and interactivity. I'd say Facebook's founder qualifies for the third portion.
      • shadowspawn, on 03/10/2008, -2/+1Interactivity.... hm. A concept, you are right and dugg. but interactivity between humans and others, not app-based GUI's playing parent or buffer. Once an application can take the place of an artist it definitely be a grand scene. This is not SXSW, this is media-frenzy just because the rich guys aren't allowed into the scene and try to change it.
  • zrrdavatz, on 03/10/2008, -3/+3That video-Link is a video of the screen and not the full video. Somebody must have covered this from start to finish filming the guys on stage and not via a screen. Please anyone!
  • bxblox, on 03/10/2008, -5/+11This was a terrible "interview".... I wanted to choke her a little...
  • BarbaraKolbe, on 03/10/2008, -11/+8*Entire* video interview here: http://www.allfacebook.com/2008/03/mark-zuckerberg ... Remember, she writes for Business Week so I think *that* was her audience, not SXSW. Mistake, yes, but she handled it the way the Business Week crowd would have wanted.
    • GreenGrassyNoel, on 03/10/2008, -2/+18BS, that was a horrible interview no matter who the audience was.
      • oderdigg, on 03/10/2008, -0/+5Agreed. It was obvious that she wanted him and did very little to counter that observation.

        Think about it. A woman is interviewing the youngest billionaire.. what woman wouldn't flirt like a classless whore?
  • MrTito, on 03/10/2008, -3/+18Maybe it's just what he's wearing, but that looks like a popped collar.
    /deletes facebook account
    • MacTyler, on 03/10/2008, -2/+9deleting your facebook account? Yeah good luck on that.
    • xXShadowstormXx, on 03/10/2008, -1/+4You can only deactive your Facebook account, not delete it. Email them.
  • forgottenhope, on 03/10/2008, -13/+6Revolt? No wonder people thing they are doing something if this is a revolt. The only time you will find americans protesting is when... come to think of it, where are protesters? 70% or more disagree with bush? No they will be passive and things will go on.

    A revolt will not happen In america unless someone takes american idol off the air.

    Land of the free? Whoever told you that is your enemy.
    • AladinSane, on 03/10/2008, -2/+4...so because we're not blindly doing what YOU think we should do, you assume that we're not "free"? That's some great logic you got going for you there, chief. As for Bush... yes, 70% of us disagree with him. Which is why we voted his party out of Congress, and will shortly vote them out of the White House. See, unlike whatever third-world banana-republic you live in, we use the voting booth to get rid of politicians that we don't like.
    • Urzeitlich, on 03/11/2008, -0/+1Nice awkward Rage lyric.
  • TiCL, on 03/10/2008, -1/+74Who the ***** is Lacy and why should I care?
    • WNW3, on 03/10/2008, -0/+10According to her wikipedia article she is best known for...this incident! So to answer your question, she is no one and you shouldn't care.
  • jax1492, on 03/10/2008, -0/+15it seemed like she was trying to gain some fame from trying to ask some great questions, but she came off as annoying it seems and only self serving.
  • fakekevinrose, on 03/10/2008, -7/+6i have to bury this submission as innacurate. how the hell do you equate a few people claping in the back with a REVOLT

  • sonofabeast, on 03/10/2008, -11/+3here's the interview:
    http://youtube.com/watch?v=oYOKIV4W-bI
    • lewzer, on 03/10/2008, -1/+1well played, good sir
    • pyro789x, on 03/10/2008, -0/+3The last time I saw that I said that it was original enough to warrant a digg -- ONCE -- and that the next time I saw it I would resume to burying and blocking the person who commented it... and I did so.
  • jacksplatter, on 03/10/2008, -0/+31HILARIOUS that she was so full of herself, and self-promoting, then had to get taken down a notch in an embarrassing way. Get over yourself, honey.
  • ralphthemagi, on 03/10/2008, -4/+5When internet tough guys go IRL.

    But hey, they did it for the lulz.
  • ToMZiLLA, on 03/10/2008, -0/+4This is just lame
  • jaymay, on 03/10/2008, -1/+22its obvious she wants to sit on his face.

    • Kronos6948, on 03/10/2008, -0/+3I'd rather watch that than the interview.
  • AladinSane, on 03/10/2008, -7/+20Just out of curiosity, are we supposed to be PROUD that a crowd of kids took the rude, self-absorbed behavior they've learned Online into a real-life situation?
    • Tippis, on 03/10/2008, -3/+12Yes, since the audience was right on the ball and stepped in to take those kids down a peg...
    • WNW3, on 03/10/2008, -1/+8Did anyone yell "First!"
  • jaymay, on 03/10/2008, -0/+43as a girl who loves the ideal of strong females with lucrative careers i have to say i HATE bitches that act like this.
    • dsenman, on 03/10/2008, -0/+26The first 3 words guaranteed you digs.
    • EricPeters, on 03/11/2008, -6/+1I call bull. Everyone knows there aren't any girls on Digg, let alone on the internet.

      /sarcasm
      • Sawta, on 03/11/2008, -0/+1Get it? Because only guys use computers! Hahah, oh man. I've gotta tell that one to my friends! I wont even have to look around since they are obviously all guys! Oh wow!
  • stacyadams, on 03/10/2008, -10/+1thanks for the u tube link i needed to view that interview lol... http://nancyjones28.wordpress.com/
  • j.carcinogen, on 03/10/2008, -9/+8Notice how he write all of his ideas on PAPER. His own company got crucial early stage venture capitalist funding from in-q-tel (CIA). Why do you need to communicate with people you already do 'more efficiently'? No matter how much security Facebook makes you think it gives you over your information that you voluntarily put on the cloud, the government has access to it. The datamining on people in the Hoover era is made much more easier by making you want to do the work for them, by making it seem cool and fun.
    • jonatne, on 03/10/2008, -2/+4Buried for being just plain weird.
    • banmaster, on 03/10/2008, -2/+3The very last line in ORwell's ;1984' was somethtng like:
      "And he loved big brother"

      Chilling, and absolutely applicable to the majority of the US population nowdays it would seem.
    • Aitese, on 03/10/2008, -1/+4Look...if the American government is that interested in who I poke, what books I read and indeed what type of poop I am, then ***** it, let em have all the info they want. If it's REALLY a matter of your national safety (I live in the UK) how high I score on a "guess that movie" quiz or if I'm single this week or not then It's my duty to let the CIA know. If I save even ONE life by letting your intelligence agency know that "Aitese is thinking about buying new shoes" in my status update, then more power to them...I'm honoured they care.

      BUT...if for some reason I decide to join a anti-establishment paramilitary terrorist organisation, chances are I won't be discussing it on Facebook...You know...unless someone creates an app to make it easier.
  • KnightMareInc, on 03/10/2008, -1/+9They were talking about this on twit, I didnt care about it then either.
  • SaladCactusKing, on 03/10/2008, -1/+3It looked more like a discussion than an interview, considering the drinks and the comfy couch. I just watched it, it wasn't that bad. Sure, she could've been less self absorbed but the audience was obnoxious as well.
    • heystoopid, on 03/10/2008, -0/+1Perhaps she was ignoring the target audience instead with her double dumb ass off topic questions to hide her ignorance and incompetence on the subject !

      The keys to a successful audience is a know the subject , know the person you are interviewing and know who your target audience is so that you can reference your questions with all three .

      In this interview farce that it was, it was all about Lacy herself as a me , myself and I person only and the interviewer and target audience was irrelevant from her point of view !
  • urbandistrict, on 03/10/2008, -0/+9Who the hell is Sarah Lacy and why should I give a *****?
  • petebot, on 03/10/2008, -1/+31Why is it that every time I see a picture of Mark Zuckerberg I want to punch him in the face?
    • jonatne, on 03/10/2008, -3/+3Jealousy?
    • banmaster, on 03/10/2008, -1/+6Inflated ego of a jerk who hasn't really had to work to get his money and that smarmy smirk do that to me as well.
  • DarkReign16, on 03/10/2008, -4/+18Who the ***** is this lady, and why should I give a *****? Buried.
    • banmaster, on 03/10/2008, -1/+5Thanks for sharing.
    • perot9296, on 03/11/2008, -0/+1Word up man, the Bury button needs to be used more often on Digg. Keep the quality high. Dugg for burying ***** stories.
  • dsenman, on 03/10/2008, -0/+4Mark's growing up... no more Adidas sandals.
  • njhardc0re, on 03/10/2008, -0/+4revolt my ass.. blah
  • legendxx, on 03/10/2008, -0/+3Who is lacy?
  • Aslan72, on 03/10/2008, -0/+19Saw the video and here are my observations:

    - Yes, she had a thing for Mark Zukerberg and was flirting
    - Yes, she softballed the interview making it a fluff interview
    - The one comment from an audience member I saw and the one I heard suggested that the people there were a bit on the socially awkward side. I won't use the word rude, their comments were just unproductive. Seriously, at SXSW, if you go to a fluff interview, just go do something else if it turns out to be lame--there's probably a million other things to do. Were they that hard up for something to do at that time slot? Reporters need an audience--depriving them of that is much more effective than being a jerk to somebody you don't know (and giving the both of them free exposure).
    • toast24, on 03/11/2008, -1/+3As someone who was there...this was the keynote address. It's not like there weren't plenty of other things to do, but the SXSW keynotes are always a big deal and very very well attended for that reason. They always make an effort to pull in someone who has impacted the industry on a significant level and the hope is that they will share some insight that's unique to the festival.
  • charlie55, on 03/10/2008, -0/+19what happened here is a combination of things. in an industry with so few pretty young women, the few that are even acceptable will be praised as if they are stunning. and so valleywag had a story about how sexy sarah lacy is, even though she is just ok. and this went straight to her head, and she started thinking of herself as a story, rather than a reporter. she thought people care what she has to say about herself.

    so a girl who desperately wants to be considered attractive, has her ego inflated, and she starts to believe that she is better than she is.

    sarah lacy, of your two claims to fame, your story on kevin rose in businessweek, and your looks, neither are extraordinary.

    and that isnt meant as a criticism, just a reminder that you are normal like the rest of us, and nobody cares about you.
  • TBoneFever, on 03/10/2008, -1/+3It wasn't much of a revolt, but still funny.
  • tracywood, on 03/10/2008, -3/+2OK, how many times is this same story from different sources going to hit the front page. BURIED. Enough with the duplicates. Now bury me down suckers.
  • DannoSpeaks, on 03/10/2008, -1/+8"a real-life manifestation of a Digg revolt." Really? That is the way you put this? A Digg Revolt? wow.... You should get outside....
  • slayernine, on 03/10/2008, -3/+1Who the hell is she and why do I care that the crowd revolted against her.
  • ins7000, on 03/10/2008, -3/+1Who are all these people ? And why should I care ?
  • jonatne, on 03/10/2008, -5/+2Lacy's pretty hot though..
    Gotta make up for something..
    No?
    Okay, nevermind.
  • nandasunu, on 03/10/2008, -1/+2what an incredibly boring interview...
  • fredmv, on 03/10/2008, -0/+6Suckerberg is a smug little pussy and I don't understand how anyone could look at him as an "icon" or even a notable name of sorts in the software world. Facebook simply didn't break any new ground. It just had a 'right place, right time' kind of presence and took off. Whoopty-damn-do. Oh, and that bitch is annoying.
  • cam0man, on 03/10/2008, -0/+1wow, I have that same Ikea coffee table in my apartment.
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