What is Digg?1 Comments
- tribalsun, on 10/12/2007, -0/+0Well that's certainly conflicting with the growth I've personally seen in the Baltimore/DC area regarding newspapers. I work in the digital pre-press dept of a large commercial printer and our volume of daily and weekend newspapers has risen to the point we are expanding the capacity of our facility by over 30% to accommodate this growth. We went from printing DC/Baltimore editions to our customer adding 7 new daily papers for the surrounding counties with more growth expected by the end of next year.
As for ads accounting for a very small % of revenue that's a bit off the mark. All these news papers my company prints are 100% free due to ads alone. We are not talking about 4 page tabloids but full 64 page daily papers with plenty of commercial inserts. The company we print for has papers all around the U.S. and is expanding at a tremendous rate.
Sure the younger demographic isn't going to gravitate to print editions but if you look at the ads they are not geared toward the younger demographic at all. I love how analyst say because one niche demographic isn't responding well to this or that it's a tell tale sign of failure. That same reasoning can be applied to just about any industry or market.
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