65 Comments
- doddilus, on 10/12/2007, -2/+28interesting, but i take it a step further, maily so i dont get distracted by that shoot the monkey game
Firefox + Adblock + filtersetG = no ads at all - paperhat, on 10/12/2007, -0/+25I wouldn't say "plagued". It's really quite nice to be able to ignore banners.
- usp8riot, on 10/12/2007, -1/+23Hear no evil, see no evil...
I have the same disease. I only focus on content. - ACalcutt, on 10/12/2007, -0/+21I didn't notice them
- SnowSurfns, on 10/12/2007, -0/+19yea i'm blind to them its called adblock and flashblock
- MindFlayer, on 10/12/2007, -1/+19It's not a plague, it's a built up immunity.
- pype, on 10/12/2007, -0/+15Sir, I find your frankness refreshing in this time of politically correct tap-dancing and sissiness.
- Xeworlebi, on 07/25/2008, -0/+12I still wonder how sites like digg.com stay alive, everybody I know blocks ads.
- SpyDerMann, on 10/12/2007, -3/+15Lesson to the ad industry:
Told ya. - kbeeveer46, on 10/12/2007, -3/+11Bingo. Haven't seen an ad in a loooooong time.
- dbr_onix, on 10/12/2007, -0/+8But Adblock is what caused my banner-blindness!..
- Ben - brandizzle, on 10/12/2007, -0/+8Personally I play the monkey games every chance I get. Granted the popups that follow are always blocked, but it gives me five seconds of happyness to know I can throw a boomerang and knock a monkey out of a tree.
- Crackshot, on 10/12/2007, -1/+8Psychology 101-simple habituation & desensitization. After a long enough period of viewing a stimulus that results in no reinforcing (and in this case punishing) effects the salience is lost and for all intensive purposes overlooked and disgarded completely. Its actually not unlike what is happening right now as people view my comment.
- robbh66, on 10/12/2007, -3/+9I agree, we're not plagued - we're gifted by it.
- inactive, on 10/12/2007, -0/+6Thank god though, everyone doesnt do what we do.. If everyone used Fx with addblock and filtersetg a lot of sites would go under.
- Schadenfreude, on 10/12/2007, -0/+5I just love the fact that not looking at banner ads is seen as a "problem" rather than a sign of intelligence.
- icetigaurus, on 10/12/2007, -2/+5oh noes! I got infected as well somehow... can't... see... banners... going... blind...
Someone should make a cure quick for this debilatating disease before it is too late!!!
Not really, shooting themselves in the foot is not near enough retribution for those jerks who invented annoying ads in the first place - RobotCitizen, on 10/12/2007, -0/+3It's not a plague, it's a blessing.
- Celeron, on 10/12/2007, -0/+3Ads usually have no affect on me. My eyes go directly to the content, ignoring all ads.
- Hummy, on 10/12/2007, -0/+3Like most of the other Digg users here, I'm usually oblivious to banner ads. However I have to admit to being drawn to the occasional Google ad. Unobtrusive, relevant advertising is truly the way forward.
- bennypowers, on 10/12/2007, -0/+3Hell yeah! I know about AdBlock, but I didn't know about FiltersetG. Thanks for the tip!
FiltersetG is at
https://addons.mozilla.org/extensions/moreinfo.php?application=firefox&category=Miscellaneous&id=1136 - dcrumpton, on 10/12/2007, -0/+2Since everyone is mentioning ad block I'd like to suggest another good extension called Remove it Permanently ( http://rip.mozdev.org/ ). It allows you to right click on, and remove, anything on a web page. I use it with No Script and Ad Block and i love it.
- ajb2015, on 10/12/2007, -0/+2Doesn't sound like a plague to me.
- hawks5999, on 10/12/2007, -2/+4oh please smite me with this plague!
- lcohiomatty86, on 10/12/2007, -1/+3banner blindness is very common and easy to get. it is pretty similar to driving down the interstate everyday seeing the same bullitin boards.. but not noticing them as most are of no interest to you.
using adblock in firefox for a year.. than having to use IE 6 for a few days.. i noticed the banner/page ads ALOT more, as I had become accustomed to not seeing ad's in the pages anymore, and suddenly the "newness" of flashing ads attracted my eyes much more (and annoyed me at the same time)
...the end - chrisc0, on 10/12/2007, -2/+4I find it a little funny that the page is covered in ads itself
- atroxodisse, on 10/12/2007, -0/+2It's true. I block out ads, but every now and then something catches my eye. And that's what they're counting on. Mostly it's text ads on google while I'm reading my gmail.
- Niffer, on 10/12/2007, -0/+2I believe it. Whenever I use a computer besides my own (ie. without Firefox and Adblock) I have an awfuly difficult time reading the actual content because I always drift to the ads. I guess i'm not immune to the disease.
Just like when the Europeans came to North America. The Indians caught their diseases because they had never encountered them before, while the Europeans could survive them easily. - bobbknight, on 10/12/2007, -0/+2especially when the creative is not relevant to what's on the page.
Are we looking for the term ad content?
I am blessed by banner blindness. I have one troubling ability, and that is to see the ad that shows up in the center of the browser. One that has some type of motion and sound. With the close button in some obscure location and partly hidden.
Firefox with it's add-ons really helps. - emilng, on 10/12/2007, -0/+2I hate the marketing asshats who use the word "creative" as a noun. It's an adjective, not a noun and "impactful" is not a real word.
- M2Ys4U, on 10/12/2007, -0/+2I run adblock, but only adblock annoying or intrusive adverts. Ones that are out of the way I leave be :)
- Dracos, on 10/12/2007, -0/+2More like internet user are plagued by banners.
People go to a site for that site's content, not for the ads shown on the site. The only reason this is news is because it's internet related; if a similar study could be done for dead-tree magazines, I bet the view rate would only be slightly higher (mostly due to full-page ads and inside- or back-cover placement).
Advertising is not content... it is a parasite of content, used to subsidize the delivery of said content. - ayeroxor, on 10/12/2007, -0/+2Who was the first moronic retarded idiot that turned "Creative" into a noun? It's an AD. Get a grip!
"A Creative." Now that's just stupid. - hiscity, on 10/12/2007, -1/+3I enjoy using "remove this object" (a firefox extension) to kill strobing browser adds. It could be a bit more robust on flash, so that I don't have to hunt for the edge, but otherwise, it works fine.
Why don't the advertisers grasp that in-your-face advertising is the same thing as ALL CAPS SHOUTING or annoyingly loud wav audio content on page load?
I'm surprised first-person-shooter applications haven't been integrated into web-browsers yet, to provide more "emotionally gratifying" ways of dispatching adds, something like using a shotgun on roadside billboards. Better would be for each mouse shot to also trigger email or a website ping from a central server database to the offending advertiser. Enough simultaneous shots going off close together could act like a DOS attack or SPAM. Maybe they'd get the message?
Sooner or later -- you reap what you sow -- with increase! - ahawks, on 10/12/2007, -1/+3This is a much more complex issue than most people seem to understand. I hate ads as much as everyone else, and have Adblock installed, with custom filters to block the annoying ads. However, we have to realize that the sites we love (digg, etc) are supported by ads. Blocking those ads is denying Digg & Co the funding they deserve for a service we enjoy.
The real problem is that advertising firms don't understand people. Annoying ads suck. That means flashy, high contrast color, blinking, moving, and God forbid-Sound. On the flip side, we have Google ads. Loved by many for their simplicity and relevance, but I'll be damned if I have ever read what one says. They're so small and out of the way, I don't notice them.
Advertisers need to smarten up, quit being annoying, start being more relevant, and then they'll see ad blocking and "banner blindness" issues going away. - strangerzero, on 10/12/2007, -2/+4There are no ads on the Internet. Oh wait I forgot I have AdBlock installed on FireFox I have haven't seen an ad in months.
- Mr.X, on 10/12/2007, -0/+1I love how this page is telling you that people don't see banner adds but on the very page that is saying banner adds don't work there are a ton of banner ads. :P I find that quite funny.
- TheXuu, on 10/12/2007, -0/+1I find I rarely notice ads.. in fact it wasn't till last week that i noticed there were actually ads in gmail.. and only after i read a comment mentioning it. :o
- PacoDG, on 10/12/2007, -0/+1I wouldn't say your comment is completely off topic. Either way, I see no ads on Digg (sorry Kevin), but back when I did, I think they were Google Ads.
- NumbCore, on 10/12/2007, -0/+1I cannot agree more.
...But firefox blocks the popup. - diggduggjoe, on 10/12/2007, -0/+1A plague to the marketers, but it is a simple pattern elimination by the human brain. We can quickly find the "needle in the haystack" and get on with our day. Screw the marketers. There is way too much advertising on this planet, anyway.
- deadbaby, on 10/12/2007, -2/+3Yep... I never even focus on ads. I used to run adblock on FireFox but it's easier to ignore them myself.
- Bladeweever, on 10/12/2007, -0/+1This isn't a plague, it's the body adapting to fight off a disease!
- aura, on 10/12/2007, -0/+1This coming from a site that has banner ads everywhere.
- bex00, on 10/12/2007, -0/+1amazing that it takes a study for people to figure out the blindingly obvious. I for one totally ignore almost every single advertisement any website tries to put in front of me. I don't look at them long enough to really see what is being advertised but skip my eyes past them to read the next paragraph of text. I find the flash animated adverts pretty annoying and purposely zoom them in all the way so that they don't distract my reading even more so if they have sound of any sort. The 'intellisense' adverts are my current worst enemy, I may have the name wrong but they are annoyingly hard to ignore, those ones that look like actual links but usually have a double underline. It's very easy to mistakenly brush your mouse pointer over them without meaning to and suddenly you have a block of unwanted text covering what you were reading on the page underneath. Pretty clever idea but I expect these are very confusing for web newbies.
- 022A, on 10/12/2007, -0/+1What a sup rise!
Believe it or not, I actually clicked on a banner ad once, in 1997.
Somehow, banner ads slipped under the post dot-com boom "Hey, what the hell were we thinking. This is *****!" radar.
Problem is, there are thousands of Marketing students graduating each year with an the belief that these ads "are an essential part of any Internet branding strategy" and blindly dumping dollars into them.
I refuse to believe that these ads are actually worth the cost. - MegaSilver, on 10/12/2007, -0/+1I don't turn ads off, but I just don't see them. What kills me is if my dad asks for help with finding something online and when he is reading the screen to me over the phone he starts reading to me the ads, and before I can stop him he clicks, because his computer 'may be susceptible to viruses', or so the banner says.
- JesusDeluxe, on 10/12/2007, -0/+1I didn't realize how true this was until i just read a dugg story about CNET's review of digg3. The review said "Free of unnecessary frills, there's just one low-key banner ad across the top of the page." i had to go back to digg's main page just to confirm this, even though i spend hours a week here. eat that, shock the monkey
- Technopundit, on 10/12/2007, -0/+1It's the advertisers who are plagued by banner blindness, not the users.
- mrwumpus, on 10/12/2007, -0/+1It was all the Digg-linked sites covered in Adsense that inspired me to reinstall Adblock, and I only block Adsense now. Not that I ever clicked on Adsense ads, but things sure are prettier and made-for-adsense sites sure are plainer.
-
Show 51 - 65 of 65 discussions



What is Digg?
The Digg Toolbar for Firefox lets you Digg, submit content, and keep track of Digg even when you're not on the Digg site. Download the official