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23 Comments
- michaelnew20, on 11/04/2007, -1/+13Wow! This is an insane advantage in the market place. Google is dangerous!
- albeec13, on 10/26/2007, -0/+7Three Months later: Google loses hundreds of ad contracts after Nielson ratings show that 80% of viewers are making sandwiches during commercial breaks.
- Himself, on 10/24/2007, -0/+3google to partner with Digital Angel next? or perhaps Zarlink?
- bjs3171, on 10/24/2007, -0/+3people still have nielsen boxes? they seriously can't just get the data from regular digital cableboxes yet?
- richmastaplus, on 10/25/2007, -0/+2Did anybody else connect the dots between this and Google's technology to listen to your microphone for contextual analysis of things like tv shows in the background....
http://www.theregister.co.uk/2006/09/03/google_eav ...
http://www.newscientist.com/blog/invention/2007/07 ...
Now what I want to know is ... are they going to be upfront with the microphone listening technology, and which of their software packages are going to use it. It's going to be hard for google to claim their not evil if Google Earth || Toolbar is recording your conversations.
I for one will not tolerate them listening on my microphone. - sint4x, on 10/24/2007, -0/+2I hope they provide these trends for free online just like they do for searches.
- FelixdaaHack, on 10/24/2007, -0/+1Nielsen quickly found themselves as useless as ***** on a pig so now their "reinventing" themselves eh...well good luck with that
- TheJas, on 10/24/2007, -0/+1Actually Google's rating technology is the only one in the industry that can tell what you are doing second by second, like if you are fast forwarding with a DVR. Nielsen can't do that, but they have all the demographic information. That is why this is a big deal. With those two things combined, they will have more info than has ever existed about viewing habits and stuff. Given it's for a very limited amount of people and programming right now, but still.
- mediaspree, on 10/24/2007, -0/+1Or fast forwarding with their DVR.
- nhprm, on 10/24/2007, -0/+1In the last TWiT Video podcast, the one at Yahoo, there is a guy from google who denies that they were actually investigating linking ads to develope profiles of viewers.. Interesting watch after this news
P.S. it was from last year, so that makes it funny - iancorey, on 10/24/2007, -0/+1Neilson's always been considered outside of objective data collection. The method is subjective (participants know they have an impact), and manually logging what was watched and for how long is tedious and sometimes ignored. This is lame.
- flytronix, on 11/04/2007, -1/+2this man is a truly comedy genius! nice move, google.
- Cyberen, on 10/24/2007, -0/+1Nobody clicks on those things.
- ProAm500, on 10/24/2007, -0/+1no, i work for nielsen, theres A LOT that goes into getting the TV ratings.....
- fastcars, on 10/25/2007, -0/+0"google is evil"
Maybe, but it takes two to tango. Google and Nielsen have been reportedly courting for a long time. - inactive, on 10/24/2007, -2/+2alright then, scratching Nielson from the list of reliable sources of information
- str3ama, on 10/25/2007, -1/+1*we're
- TheJas, on 10/24/2007, -1/+1When they have a way to sell more inventory than just to echostar subscribers, they might change the whole game in a big way. They are dangerous indeed.
- inactive, on 10/24/2007, -4/+3google is evil
:) - njection, on 10/25/2007, -2/+1Get.. Out.. Of... My... HEAD.....
::Apply Tin Foil Hat:: - str3ama, on 10/24/2007, -3/+1Stupid move..where still trying to figure out who the hell is/was a Nielsen family?
- Shambla, on 10/25/2007, -2/+0Leslie?
- gibsonic, on 11/04/2007, -7/+1wouldn't it be great if you could search for videos on google or if google hosted all sorts of videos or bought a company that host videos! wow...that would rock.
/i sure hope your sarcasm meter is properly calibrated
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