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173 Comments
- inactive, on 10/12/2007, -22/+188Google. Rulers of the internet.
- drjekelmrhyde, on 10/12/2007, -7/+75Real question was it worth 3.1 billion or was this just a pissing contest with Microsoft
- dpchi, on 10/12/2007, -4/+70Does this mean that Double Click adds (the annoying flashy ones) will be replaced with far less annoying Google AdSense ads? I hope so.
- TroubleInMind, on 10/12/2007, -12/+78The wheel always turns. Five years ago, nobody in their right mind wanted to "own" ANY part of the internet. Seven years ago people would have said AOL owned the internet. Nine years ago, Netscape owned the browser market, they were even selling NN in shrinkwrapped boxes.
You don't like Google, just stay tuned. Somebody else will be on top in good time. Somebody hungry and smart. - ICSU, on 10/12/2007, -2/+57It's better than youtube. This company actually makes profit.
- inactive, on 10/12/2007, -8/+43I didn't really notice any innovation coming out of doubleclick.
- SteveMax, on 10/12/2007, -10/+41Mgkwho, we know what your username is. You don't need to sign your comments. Signing comments on Digg is simply annoying, and leads to many people (like me) digging you down, no matter what you posted.
- manitoba98xp, on 10/12/2007, -7/+36Alright....Google will buy Ubuntu, and then merge with Apple, and then release a super-uber-OS which will include the Daily Show and a howto about HDR images. It will feature *exclusive* Wiimote functionality, and Kevin Rose will be their first customer!!!
Okay....but at least the Diggers'll buy it!
(P.S: I know much of that doesn't make sense: it's not supposed to. And yes, I know I have no sense of humor. Deal with it.) - KibibyteBrain, on 10/12/2007, -9/+33google_ceo@google-audio-system:~$ cat imperial_march.raw >> /dev/dsp
- pop1, on 10/12/2007, -1/+23I think Google bought DoubleClick just to shut the door on Microsoft. The company clearly wasn't worth all that money. But it's not just a pissing contest. I think the idea is to prevent Microsoft from gaining a long list of clients overnight.
Now watch as Google proceeds to kill DoubleClick silently while retaining all accounts and relationships... - Snarfy, on 10/12/2007, -8/+30Ahh doubleclick.net ... one of the few sites that has ended up in my /etc/hosts file with a redirect to nothing.
- fkr3, on 10/12/2007, -4/+24Google doesn't own the internet, they just dominate search and advertising. Although they probably single-handedly fund the majority of the internet via AdSense, and now DoubleClick. I believe digg uses DoubleClick on occassion, and of course AdSense is the revenue stream for most of the company.
- thailand1972, on 10/12/2007, -5/+24Google are addicted to advertising. It's fun to see a company at its peak. In 2013, people will be watching a documentary about Google's rise and fall.
- ropers, on 10/12/2007, -1/+19Don't buy evil.
- dreicher, on 10/12/2007, -2/+19@otatop
You've obviously never read a story about the perks at Googleplex. - abid786, on 10/12/2007, -5/+21bugmenot.com is your friend
- GuyNamedNate, on 10/12/2007, -2/+173.1 Billion to keep Microsoft from creeping up on their turf. An expensive defensive move, considering analysts were estimating the bidding to get up 2 billion between Microsoft, Google, and Yahoo. 3.1 Billion is another 1/3 on top of that! I guess they got cash to spare, but these kind of moves are going to hurt Google in the long run.
- geronimo, on 10/12/2007, -2/+167 years ago everyone was up in arms about double click giving out lifetime cookies. Now google owns them. My how times have changed.
- Septimus, on 10/12/2007, -2/+15Google now officially pushing porn and spyware *****?
- dreicher, on 10/12/2007, -0/+9@Nate
It's a smart play for GOOG to be in acquisition mode with their stock value through the roof. They, rightly, understand that their stock will probably trend downward over time as competition catches up with them and they will be left holding some fairly profitable companies (exception: YouTube) that essentially cost them nothing. It has very little to do with their earnings. That said, I'd really like to see them diversifying their offerings instead of pouring so much cash into another advertising company.
Not sure about the digg down either. Just come to accept that Digg isn't really about insight anymore as much as it is a popularity contest about saying something very funny, agreeable or an in-joke that only true nerds would get.
Also, I didn't mean to be the math police. A nasty habit I picked up along the way and have had a hard time shaking. :) - shm0edawg, on 10/12/2007, -8/+17Why would Google buy doubleclick just to replace it with adsense txt ads? They bought doubleclick because they're weak in display ads, but strong in text and contextual. Now every time you see an annoying doubleclick ad, you can thank Google. Now how does that make you feel about Google as a company? Their purpose, like any other corporations', is to make a profit. People forget that.
- darnit, on 10/12/2007, -0/+8Reports late last week were speculating a 2B price tag. 3B+ today does indicate there was another gorilla in the room vying for the same banana.
- jackyyll, on 10/12/2007, -0/+7Well don't you feel special, you own .00000000000000000000001% of DoubleClick.
- jazh, on 10/12/2007, -0/+7A better question is....
How long till the politicians start putting "anti-trust" and "google" in a sentence?
I'm not calling google evil, I love them, but the company is becoming very aggressive versus its competitors. - DavidDigg, on 10/12/2007, -1/+8The argument that "the wheel always turns" is only somewhat correct. Before Microsoft, the software "wheel" kept turning at a fairly regular pace. Microsoft's market success and enormous bank account effectively enabled it to stifle all competition; Microsoft has yet to relinquish its control of the operating system and office software markets...
...so in the software world, the wheel effectively stopped rolling! - captaincoconut, on 10/12/2007, -2/+9I find Adsense and doubleclick ads equally annoying so I block them with ABP for firefox.
- laserblazer, on 10/12/2007, -1/+7I looked on Froogle for tulip bulbs with festive color patterns produced by a virus.
Synchronicity? - pleve, on 10/12/2007, -0/+6Yaeh... Hopefully they will just kill doubleclick.net. I hate that crap!
- sleze, on 10/12/2007, -15/+21I haven't seen anything from doubleclick for a LONG time (since I added it to Opera's blocked content list). I wonder how long it takes Google to lobby congress to make that feature illegal...
- dengzhi, on 10/12/2007, -2/+8DoubleClick is a piece of *****.
- GuyNamedNate, on 10/12/2007, -0/+6@dreicher,
Yeah you're right, my math sucks :) But 1/2 again makes it even worse for Google than what I (incorrectly) stated. Om Malik made a point on his blog that the amount Google payed is equal to its quarterly revenues at the end of 2006! And the entire profit of 2006! All gone now, so it better pay off... - inactive, on 10/12/2007, -6/+12yeah, just get the firefox extension.
- FormulaVette, on 10/12/2007, -0/+5GoogleClick FTW!
I see this as a good thing, DoubleClick ads are really annoying, and I bet Google makes them less annoying. I'm surprised I didn't find a link between Sequoia Capital and DoubleClick after a quick Google search. - Elranzer, on 10/12/2007, -0/+5Who cares who owns DoubleClick? It's AdBlock'd on my end all the way.
- shiftt, on 10/12/2007, -6/+11http://finance.google.com/finance?q=goog
- dreicher, on 10/12/2007, -1/+6Actually it is more than another 1/2 on top of that!
- geminitojanus, on 10/12/2007, -1/+6"Don't buy evil."
Why not? Google bought the evil to gain more clients and to systematically dismantle it; clearly Google couldn't give a damn about Doubleclick's architecture, software, people. Google bought Doubleclick for its advertising contracts, and to keep their chief competitor out of the hands of Microsoft. Within a year there's going to be little or nothing left of Doubleclick as everyone migrates to the AdSense platform.
Buying nuclear bombs to make fuel for nuclear reactors and to keep the same bombs out of the hands of terrorists isn't evil. - Flankk, on 10/12/2007, -2/+7Google Pack includes Spyware Doctor, so Google can help you search for the spyware they give you. As for the porn, it will be bundled in the upcoming Gspot release. Then you can watch your Gporn while scanning for Gviruses.
- hsbsitez, on 10/12/2007, -0/+4DoubleClick, i thought i heard that word somewhere. Must have been when I was clearing my cookies and saw this in there, somehow.
- MasterDwarf, on 10/12/2007, -0/+4Google, conquering the Intranets one tube at a time...
- quadvods, on 10/12/2007, -2/+6Username: getin
Password: today - lkmbrd, on 10/12/2007, -0/+4Google > Microsoft
- dreicher, on 10/12/2007, -0/+4Not many on here are going to catch the "tulip bulb" reference. Nicely done!
http://en.wikipedia.org/wiki/Tulip_mania - DavidGX, on 10/12/2007, -1/+5adblock "*.doubleclick.*" and "http://ad.*" for the win!
- digirat, on 10/12/2007, -0/+3doubleclick has its own entry in my AdblockPlus. I still haven't figured out how to block google ads though
we may be having to see more ads with this move. thanks google - chuckd, on 10/12/2007, -1/+4Don't worry Microsoft, You can still buy Valueclick and/or the billion other online advertisers.
- maisteri, on 10/12/2007, -2/+5"Google Inc. announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman..."
I wonder what $3.1 billion looks like in cash o_O - sezzme, on 10/12/2007, -3/+6Eww!! EWW!! Ewww!! Finding out Google bought Doubleclick is like enjoying a wonderful apple, and finding out it's got half a worm in it! :(
- Hilton, on 10/12/2007, -0/+3Official News Release: Google to Acquire DoubleClick for $3.1 billion:
http://news.taume.com/World-Business/Business-Finance/Google-to-Acquire-DoubleClick-for-3_1-billion-949
Googleblog: The next step in Google advertising:
http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html - starguy, on 10/12/2007, -2/+4All these Adsense / Doubleclick type ads are basically highway trash being littered all over the internet superhighway, leading to the general corrosion of the quality of the web by a bunch of nonsense chart-funk. I have never in my life purposely clicked on an Adsense or other type ad, nor has any powersurfer worth a grain of salt.
If you run a website, please do not ad this click through garbage to your website. It will make it look cheap and garbagy. You won't make anything off of it, and Google will get its trashy claws onto your webpage. Only a stupid moron clicks on these ads, and then finds nothing of value on the other side. Do you want this crap on your website? For real? Google can take its ads and put that garbage on TV where it belongs. -
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