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Chinese AVS codec, rivaling H.264, is rising

digitaltvdesignline.com — "A Chinese audio/video codec is on the verge of becoming a national standard--a domestic rival to MPEG-4/H.264 and WMV-9 that backers say will save China-based manufacturers and consumers at least tens of millions of dollars in fees and royalties during the next few years. "

Who dugg this? Made popular Feb 21, 2006

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  • bondo, on 10/12/2007, -8/+19"Frankly, who cares? they're still a pretty evil country."

    hmmm, evil as in maintaining the death penalty, invading sovereign nations, threatening other nations, and spying on their own citizens? Lucky you live in the US, where those things could never happen.
  • oepapel, on 10/12/2007, -0/+4" think this is great for china to get on the bandwagon of good stuff comming out, but this is a HUGE problem for western economies that have based themselves on farming the work out to Chineese companies but still "owning" the "IP rights" to the stuff."

    This isn't a west versus east problem. Look at who are the IP holders (according to MPEG-LA).

    Sony Corporation - Japan
    Toshiba Corporation - Japan
    Victor Company of Japan - Japan
    Fujitsu - Japan
    Hitachi - Japan
    ***** - Japan
    Mitsubishi - Japan
    Sharp - Japan
    LG - Korea
    Samsung - Korea
    Electronics and Telecommunications Research Institute - U.S.
    Microsoft Corporation - U.S.
    The Trustees of Columbia University in the City of New York - U.S.
    France Télécom, société anonyme - France
    Koninklijke Philips Electronics N.V. - Netherlands
    Robert Bosch GmbH - Germany
    Siemens - Germany

    The list is dominated by Japan. This is what really bugs China.
  • Zontor, on 10/12/2007, -0/+4Funny thing about the codec -

    After I encode something with it .... 3 hours and I want to do it again....
  • oepapel, on 10/12/2007, -1/+4It's the "Not-Invented-Here" mindset. North American companies have learned that they need to move away from this mode of thinking or become extinct. In the world of IP, there is no such thing as foreign vs domestic. There is only licensed or unlicensed. I wouldn't mind so much if they thought they could improve on the MPEG4 variants. But that's not their stated motivation. Xenophobic behaviour should not be encouraged. It just helps enforce the "them" vs "us" mentality that a major cause of war and intolerance. As for saving money in licensing costs, the money flows both ways. China has patent holders too. And MPEG is an international body.
  • oepapel, on 10/12/2007, -0/+2"it's the mentality behind this concept that I love...
    It's not Chinese DRM, it's Chinese ANTI-DRM
    This is a direct attack on the evil that is capitalism and I love it."

    AVS is not anti-DRM! According to AVS's official website:

    "The AVS standard includes four main technical standards: system, video, audio and digital copyright management"

    So DRM is right in the standard. So much for an "attack on capitalism".
  • Guspaz, on 10/12/2007, -0/+1As usual, this is fine inside of China, but useless outside of it. So, who cares? This thing would never fly outside of China due to the aforementioned licensing issues. This is just another case of China's "not invented here" attitude.

    So, guys, you might as well forget about this, because you'll never see it outside of China.
  • tokachu, on 10/12/2007, -0/+1The codec is probably a complete ripoff of H.264, except it has mechanisms built into it to replace Tiananmen Square footage with that of a fluffy kitten. It also replaces any pornography with Goatse videos to discourage any sexual behavior -- which will be its demise when implemented for Western viewers.
  • inactive, on 10/12/2007, -0/+1veritech >>> Not so fast, theres always INDIA who is making a good breaktrough.
  • oepapel, on 10/12/2007, -0/+1"H.264 is an open free standard. "

    You're half right. It is indeed open. And in that regard it is free as in speech. But it is definitely NOT free as in beer. H.264 builds upon and therefore is subject to patents that are held by many different entities and are licensed through the MPEG-LA. The licensing MAY be free if your product is free. IANAL. H.264 on linux can therefore be free. The same can't be said for H.264 on Windows or Mac OS/X.

    As long as the pricing remains insignificant relative to the cost of the product, I have no problems with it.
  • snypa, on 10/12/2007, -0/+1theyre not communist like they used to be.
  • ProfHognutz, on 10/12/2007, -0/+0If it's good and doesn't require Quicktime player, I'm all for it. Oh, and is DRM free.
  • tophfisher, on 10/12/2007, -0/+0H.264 has royalties? I thought it was an open free standard?
  • piratearggghhh, on 10/12/2007, -0/+0Sure why not...it's not like they pay for much anyway since they bootleg everything.
  • chicksdigme, on 10/12/2007, -0/+0China is doing the right thing. US companies have been using these standards to earn royalties. China makes most of the cellphones, but other companies are getting the bulk of the benefits. Thats not right.

    This is a right first step, having their own standard.
  • Lifelogger, on 10/12/2007, -0/+0I was waiting for this to come a long time already. Same as the EVD they are developing. EVD will have to replace the DvD in China. They just don't want to be dependent of the western world. That is what you really see and feel when you visit or live in China, like I did for 8 months.

    So... sooner or later you will hear about the EvD! Don't forget! :-)
  • oepapel, on 10/12/2007, -0/+0"H.264 has royalties? I thought it was an open free standard?"

    H.264 is MPEG 4, Part 10. All of the MPEG patent holders got together and formed the MPEG-LA (licensing authority) that allows for one stop, "fair, reasonable and non-discriminatory" (quote) licensing. It works out to pennies per unit. If you sell 5 million units, then you might owe a few hundred thousand dollars but you made tens if not hundreds of millions in profits.
  • BritOverseas, on 10/12/2007, -0/+0was gonna happen sooner or later, they buy one, duplicate it and then voila, they have their own...
  • mabhatter, on 10/12/2007, -1/+1What the whole Babolonian, Persian, Greek, Roman, Spanish, French, British and now North american shows a progression of world power moving around the globe. China has been largely isolated from the effects until the 1800's but when that part of the world "wakes up" they will be the next great power. Of course once the East gains power then the Musilims are next... going around for another lap...?

    I think this is great for china to get on the bandwagon of good stuff comming out, but this is a HUGE problem for western economies that have based themselves on farming the work out to Chineese companies but still "owning" the "IP rights" to the stuff. This will start to hit the higher-ups that made the sucky choices to move all our jobs real-soon-now. When china can make it for cheaper, and now those $.25 workers are making IP??? This should be fun!!!!
  • dirtyfratboy, on 10/12/2007, -0/+0go china
  • ketha, on 10/12/2007, -0/+0Very wise... makes sense!
  • Crowforge, on 10/12/2007, -0/+0That's only two steps from destroying the western world lifeblogger.
  • veritech, on 10/12/2007, -1/+1Who cares where it's from, open source/free is good who ever makes it.

    And China will rule the world one day, start learning big 8 folks

    First it was the Roman's, then the English, then the Americans, guess who's next...
    (I skipped a few civ's ^_^)
  • agimat, on 10/12/2007, -0/+0I'm sure most of them go out of their way to pay royalties and licenses


  • rbt01, on 10/12/2007, -0/+0AVS is cheaper than H.264 IP.
    but the quality of AVS is not as good as H.264.
  • au071, on 10/12/2007, -0/+0"It's mostly VCD's (Video CD's) they watch. That's because they are so cheap and the players are so sheep too."?

    Give me a break. They watch DVDs just as you do, pirated mostly, but still DVDs.
  • oepapel, on 10/12/2007, -0/+0"China is doing the right thing. US companies have been using these standards to earn royalties. "

    Scroll up a few comments and you'll see that if it's anybody, it's Japan that is earning the Lion's share of royalties.
  • Lifelogger, on 10/12/2007, -0/+0"The Chinese are still watching movies on CD-I. Who gives a ***** about their opinion on codecs or formats? They have no credibility whatsoever."

    It's mostly VCD's (Video CD's) they watch. That's because they are so cheap and the players are so sheep too.
  • JasonPrini, on 10/12/2007, -0/+0If AVS and EVD don't have DRM or region coding I'm all over it.
  • zonk3r, on 10/12/2007, -0/+0embrace and extend i say. linux community, you listening?
  • OBKenobi, on 10/12/2007, -0/+0Another sign of things to come if the luddite Republican 'tards don't do something about the broadband monopolies in this country and the anti-progressive attitude of Curious George WMD Bush.

    What does Broadband have to do with this codec you ask? With China's 100Mbit fiber networks, they're going to be the ones watching all the video like it was broadcast TV, not Americans still averaging 1.5-5Mb for most of the country.
  • daedius, on 10/12/2007, -0/+0Go theora!
  • oepapel, on 10/12/2007, -0/+0"Divx, Xvid and similar are under MPEG4 Part 2 which is also know as AVS."

    MPEG4 Part 2 has different profiles. SP (simple profile) is the common MPEG4, ASP (advanced simple profile) is where Divx, Xvid fall under. AVS does not conform to any MPEG4 profile; in fact, it goes out of it's way to conform with MPEG4 as a philosophical issue. It may be subject to some of the same essential patents (it is impossible to "invent" a codec that doesn't) but it is definitely NOT MPEG4 Part 2.
  • peregrine, on 10/12/2007, -2/+2OKAY for all those who say china is no more evil then america?

    Do a quick search on Genocide China. In the past decade they have killed a estimated 40million people. Their own people.

    If your feeling ambitious look up the "The Great leap Forward" Then you can delve deeper into the real story of China.

    If I could I would stop buying from China. I can't.

    My feeling is that we would have invaded china 20 years ago had it not been for their massive ammounts of people and the tatic that Stalin used (throwing men at an army till it breaks) that china would have had to use. And the Berlin wall was still up which didn't help.

    In absolutly no way is china nice or grand. They censor, they kill, they hide, they lie, and they are way worse then your liberal idiots who think they know so much about government and say Bush is the worst thing since Cancer.

    I'd take 8 years of Bush over 1 year of Mao Zedong, or any China's Communist leader.

    ~
  • xLiKx, on 10/12/2007, -2/+1@bondo

    bravo on that comment, lol
  • kjacobso, on 10/12/2007, -1/+0H.264 or MPEG4 Part 10 is also know as AVC. Divx, Xvid and similar are under MPEG4 Part 2 which is also know as AVS. Check out http://www.doom9.org/ and its forums for more information.
  • hax0r, on 10/12/2007, -1/+0it's the mentality behind this concept that I love...

    It's not Chinese DRM, it's Chinese ANTI-DRM

    This is a direct attack on the evil that is capitalism and I love it.
  • acidic, on 10/12/2007, -2/+1Taiwan isn't China
  • MOGua, on 10/12/2007, -2/+1"theyre not communist like they used to be."

    very true. +3.

    communist != bad. It's true that China's done/doing some bad things in the past/now...but who hasn't?

    *looks at Bush*
  • MOGua, on 10/12/2007, -1/+0"First it was the Roman's, then the English, then the Americans, guess who's next...
    (I skipped a few civ's ^_^)"

    You skipped the Mongolians (Genghis Khan) who once covered more land than any other civ, ever. For those that are wondering, yeah more than Alexander the Great.

    But it collapsed in less than 200 years (?)
  • Oakes, on 10/12/2007, -3/+2bondo, please stop going off topic. I can't read a single digg post without someone breaking into a rant about how evil America/Bush is.
  • conorryan, on 10/12/2007, -1/+0Its gonna be like...a government DRM. I wonder how the quality compares?
  • geronimo, on 10/12/2007, -2/+0wow, Bush over "the butcher" Mao Zedong? Bush is in good company.

    If they're so evil, ask your hero/president to stop accepting billions per month from the evil Chinese in order to bankrupt this nation to "fight for freedom" in iraq.

    *crickets*
  • xLiKx, on 10/12/2007, -3/+1if you don't support china than throw away 90% of what you own. it's all made in china anyways.

    and you can toss out that motherboard and gfx card or whatever computer part since it was probably made in taiwan too.
  • acidic, on 10/12/2007, -2/+0This is all business and politics, which Taiwanese is good at. AVS is probably nothing special.
  • Oakes, on 10/12/2007, -3/+1snypa: "theyre not communist like they used to be."

    Correct. Today, they are fascist.

    Big leap!
  • inactive, on 10/12/2007, -2/+0H.264 is an open free standard. Polycom "tried" to say they had createed an "H.264 style" standard before the initial release of H.264 but everyone saw through that.

    http://www.onlyriddles.com
  • mr804, on 10/12/2007, -3/+0yeah good job. now stop rolling tanks over your own people
  • c-nug, on 10/12/2007, -3/+0I don't support communist activities. No digg.
  • inactive, on 10/12/2007, -3/+0And one more codec/player for the rest of us outside of china to install if China wants their companies to be able to do business outside of itself.


    Frankly, who cares? they're still a pretty evil country.
  • xLiKx, on 10/12/2007, -3/+0@MOGua

    bush is like 80% communist actually ;P

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