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A bad example of not understanding your market share
iandouglas.com — Should Home Depot sell tools? Definitely. Lumber, yes. Lawn and Garden supplies, yes. Lamps, yes. Plumbing gear, locks, screws, nails, nuts and bolts, stuff that you would use to build or repair your home, absolutely yes. But offering a "back to school" special with free shipping on computers and software?!
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