The Taber Report on Future Schlock -- The Hype Cycle

taberconsulting.com — You don't have to have read The Innovator's Dilemma to know that high tech products evolve a whole lot faster than the user's ability to take advantage of them. Countless product innovations just won't matter, and a lot of hype won't either. But there are times when hype really *does* matter, and you have to do hype right to make it work. Read on