The Taber Report on Branding

taberconsulting.com — Trademarks and brands are among the most hotly contested intellectual properties in the commercial world. A killer brand like Coke or Google can be valued in the billions. So brands must be pretty important, right? In high tech, a lot less than you'd think. In any case, you can't buy a brand: you have to earn it. Read on to find out more...