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Internet Marketing Voodoo

Dedicated to the discussion of internet marketing techniques and technologies. Join host Paul Lewis each week as he explores subjects including search engine marketing, consumer generated media, email marketing, podcasting, blogs, loyalty programs, affiliate networks, online communities, traffic building, generation y, analytics and more. Each episode features an industry expert guest or panel including Fortune 500 Brand Managers, online marketing thought leaders and world renowned authors.

IMV54: The Age of Engage

Denise Shiffman, Founder of Venture Essentials and author of "The Age of Engage", joins host Paul Lewis to discuss how companies must associate with customers through new media channels including...

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0 Comments Published: Apr. 23, 2008 Listen

IMV53: New Media in Travel and Tourism

Chris Curtin, Vice President of Global Marketing, New Media and Technologies for Disney Destinations, joins Paul Lewis to discuss the future of New Media in the Travel and Tourism industry. Listen in...

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0 Comments Published: Mar. 18, 2008 Listen

IMV52: Facebook in the Corporate World

Lee Aase, Manager of Syndications and Social Media for Mayo Clinic, joins host Paul Lewis to discuss Facebook in the corporate world. Listen in to learn how your company can leverage this growing...

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0 Comments Published: Feb. 14, 2008 Listen

IMV51: UGC Promotions

Mark Hardison, VP of Marketing for El Pollo Loco, joins host Paul Lewis to discuss User Generated Content Promotions. Listen in to learn more about the value of leveraging UGC programs for your brand and how they can be used as tools to engage…

0 Comments Published: Feb. 1, 2008 Listen

IMV50: Interactive Promotions

Josh Linkner, Founder and CEO of ePrize, joins host Paul Lewis to discuss the landscape of interactive promotions. Join us to discover how they can be utilized to engage audiences and spread brand...

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0 Comments Published: Nov. 1, 2007 Listen

IMV49: AutoTrader.com

Don Dixon, Sr. Director of Promotion and Sponsorships at AutoTrader.com, joins host Paul Lewis to discuss strategies used by AutoTrader.com to become the leading online auto classifieds marketplace....

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0 Comments Published: Sep. 27, 2007 Listen

IMV47: Web 2.0

Craig Calder, CMO of Mochila, joins host Paul Lewis to discuss the Web 2.0 revolution, its applications, impact and history. Join us to learn what brands need to know to successfully tackle Web 2.0...

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0 Comments Published: Jun. 24, 2007 Listen

IMV48: Protecting Copyrights Online

Kevin Smith, Vice President of LTU Technologies, joins host Paul Lewis to discuss the the protection of copyrights online and the impact that infringements can have on a company's bottom line. Join...

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0 Comments Published: Jun. 24, 2007 Listen

IMV46: CGM Videos

Micki Krimmel, blogger, filmmaker, activist and online community/social media consultant joins host Paul Lewis to discuss the environment of Consumer Generated Video and how marketers can leverage...

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0 Comments Published: Jun. 11, 2007 Listen

IMV45: Organic Search

Gord Hotchkiss, CEO of Enquiro Search Solutions joins host Paul Lewis to discuss the current state of organic search and how marketers can prepare for the next phase. Listen in to gain leading edge...

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0 Comments Published: May. 14, 2007 Listen

IMV44: Technology in HR

Samantha Hanson, VP of HR for Vurv Technology, joins Paul Lewis to discuss the transformations taking place in HR practices as a result of emerging technologies and changes in the workplace. Learn...

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0 Comments Published: Apr. 18, 2007 Listen

IMV43 : NASCAR

Join NASCAR Senior Manager of Consumer Marketing, Barbara Emener, as she shares insight into online consumer marketing. Listen for discussion on how how NASCAR is able adapt from a traditional...

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0 Comments Published: Mar. 27, 2007 Listen

IMV42 : BtoB Online Marketing

Join ClickZ columnist and Web Ad.vantage President Hollis Thomases, as she shares strategies for successful online marketing for business-to-business marketers. Listen in for discussion surrounding...

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0 Comments Published: Mar. 1, 2007 Listen

IMV41 : Managing Generation Y in the Workplace

Jennifer Kushell, founder of Your Success Network, joins host Paul Lewis to share with listeners the challenges with managing the socially conscious, technology savvy Generation Y as they move into...

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0 Comments Published: Feb. 12, 2007 Listen

IMV40 : Advertising in Virtual Communities

Dr. Jim Bower, CEO of virtual online community Whyville, joins host Paul Lewis to discuss the evolution of advertising and branding within virtual communities. Listen in for insight into user...

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0 Comments Published: Jan. 3, 2007 Listen
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