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Lickable Ads (Lawsuit Waiting to Happen?)

online.wsj.com — Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: "For a TASTY fact, remove & LICK."

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  • jaybol, on 02/18/2008, -6/+84fyi don't try this with cologne ads
    • jemka, on 02/18/2008, -6/+10The snozberries taste like snozberries!
    • scotticus, on 02/18/2008, -3/+15Step 1: Cut a hole in the ad.
      Step 2: Put your junk through that ad.
      Step 3: :-P
      • InSectWar, on 02/19/2008, -2/+4Step 4: ?????
        Step 5: Profit!!!!!
        • scotticus, on 02/19/2008, -3/+1You got it all wrong.

          Step 4: Make liquid explosion all over face!
  • iraq, on 02/18/2008, -11/+161I'd like to see this done with lingerie ads.
    • bagelpirate, on 02/18/2008, -13/+2Or porno.
    • cdawzrd, on 02/18/2008, -0/+14Do you really want to taste that without the possibility of reciprocation? o.0
      • wild, on 02/18/2008, -2/+13"I could eat a peach all day."
        • ebcreasoner, on 02/18/2008, -1/+4"I could eat a peach for hours"
          • yojiffyskippy, on 02/19/2008, -1/+1Why would you need to?
          • bjornski, on 02/19/2008, -0/+6@yojiffyskippy

            You're gonna be single for a long time.....
    • pussnuts, on 02/18/2008, -0/+58Good idea: Then when you catch herpes you can tell the wife you caught it from her magazines.
      • kurocrow, on 02/18/2008, -2/+10That's silly; we both know he's not married.
    • Crazysticks, on 02/18/2008, -16/+5I almost called you out for spelling lingerie wrong. Good thing I looked up how to spell it first.
    • Buelldozer, on 02/18/2008, -10/+3Are you sure? Only two things smell like fish...and only one of them is actually fish.
      • bjornski, on 02/19/2008, -0/+1"Eve, have you been swimming in the river again?"
    • itskennard, on 02/18/2008, -0/+39I like the part where you pretended that you don't do it already
    • yoshman, on 02/18/2008, -2/+6Nothing like a tongue full of paper cuts...
    • BESTenemy, on 02/18/2008, -1/+11Legalize drugs and we might end up with "roll-em smoke-em" ad pages.
    • Drewboy64, on 02/18/2008, -3/+4Screw that! Put these in the next issue of Playboy and I'm sold! Yummy yummy in my tummy...
    • uziko, on 02/19/2008, -0/+4i would buy it, i love the smell of used panties from hot girls
    • mal1964, on 02/19/2008, -0/+1Mmmm Postage Stamp Flavor!
    • johnmatias, on 02/19/2008, -0/+2I'm still waiting for lickable porno so I can finally know what it's like to be with a woman...

      Dang... I hurt my feelings...
  • Abominous, on 02/18/2008, -1/+12Reminds me of the old Earthbound ads, except much less gross.
    • MiDri, on 02/18/2008, -0/+2Ahhh I loved that strategy guide...
      • eroesle, on 02/19/2008, -0/+1i remember the mushroom smelled awful. bubble monkey was the only decent smelling one out of all of them.
  • Hobbes24, on 02/18/2008, -2/+47adult advertisements will never be the same.
  • amawg9, on 02/18/2008, -3/+38Warning: do not lick your computer screen
  • WeirdEdsel, on 02/18/2008, -1/+35This will take reading the used magazines in the waiting room at a doctor's office to a whole new level.
    • Oea420, on 02/19/2008, -0/+3Hahaha, wow....

      You know I actually see a lot of people that purposely put money in contact with their mouths.... I don't understand it. Do they not realize where the hell that dollar has been?
  • digdug2008, on 02/18/2008, -1/+7Does it specify "For single licks only" ?
  • Brallit, on 02/18/2008, -1/+128The snozzberries taste like snozzberries!
    • TGDuff, on 02/18/2008, -0/+16Snozzberry!? Whoever heard of a snozzberry...
      • Shneebly, on 02/18/2008, -0/+14we are the music makers...and we are the dreamers of dreams
  • evanstapler, on 02/18/2008, -3/+5This is one issue you won't be seeing in a waiting room.
  • socraticchrist, on 02/18/2008, -2/+52My kingdom for a vial of LSD and 15 minutes with a stack of these magazines.
    • iofthestorm, on 02/18/2008, -0/+27How big is your kingdom?
    • TheSkinsFactory, on 02/18/2008, -10/+3Was that a Jeff Buckley reference?

      "It's never over, my kingdom for a kiss upon her shoulder
      It's never over, all my riches for her smiles when i slept so soft against her
      It's never over, all my blood for the sweetness of her laughter
      It's never over, she's the tear that hangs inside my soul forever"
    • Bersy, on 02/18/2008, -3/+19My kingdom*

      *translation: Parents' basement
    • ronpaulblogscom, on 02/19/2008, -0/+1Dude you stole my joke. Well except for the kingdom part. Someone is so going to drop some acid on these.
  • Darkhavans, on 02/18/2008, -2/+67FTA: "Since magazines are often passed from reader to reader (think doctors' offices) there is a good chance that saliva could be left on the ad."

    A good chance? You ***** licked an ad, of course there will be ***** saliva on it... how is it just a "good chance"?
    • btraxx, on 02/18/2008, -0/+12Very good chance?
    • novask, on 02/18/2008, -0/+9I don't mind as long as the girl who licked it before me was out of my league.
      • bjornski, on 02/19/2008, -0/+3Be sure to refill your Valtrex first.
  • Testiculese, on 02/18/2008, -1/+9OK! Apparently they don't realize how many critters are running around warehouses these days...
  • SpectralSounds, on 02/18/2008, -1/+9This reminds me of scratch n sniff. Can't remember the last time I saw one of those things.
    • TheSkinsFactory, on 02/18/2008, -0/+1That's exactly what i was thinking or "smell-o-vision". I think this is a really cool idea.
  • TheConman, on 02/18/2008, -4/+4I can't read.
    • fantasticFlan, on 02/18/2008, -0/+7http://www.nifl.gov/
      Good luck.
      • aMeSbIeN, on 02/18/2008, -0/+9How are people supposed to learn from that site they can't read in the first place?
        • gbro, on 02/19/2008, -0/+3Brought to you by the same people who write job ads: "Graduate Position, 2 yrs experience minimum."
  • Roger, on 02/18/2008, -1/+73Screw Welch, mix the ads in water and get the juice for free.
    • twp219, on 02/18/2008, -11/+11wtf is juice? i think you mean DRANK
      • Nainto, on 02/18/2008, -1/+5I think what twp219 is referring to is Dave Chappelle's standup comedy act. In which, he discusses the African American love of purple grape drink. Despite the many misunderstood souls who dugg him down the act is actually pretty funny. A youtube search for "dave chapelle grape drink" should suffice and quell any misunderstanding.
        • bjornski, on 02/19/2008, -0/+1I love that skit.
        • twp219, on 02/19/2008, -0/+1thanks nainto. it's good to know that other people have heard of dave chappelle.
    • Bersy, on 02/18/2008, -1/+10Mmm.. Magazine juice...
  • Ephemeralnode, on 02/18/2008, -15/+8In Soviet Russia magazine licks you!
    • vibrokatana, on 02/18/2008, -0/+13In Soviet Russia, your jokes are still lame.
    • Scira, on 02/18/2008, -4/+2im gona bring a porno to Soviet Russia
      • Magnus150, on 02/19/2008, -0/+2In soviet russia, porno wanks you?
  • blzbulb, on 02/18/2008, -1/+18Oh good, a new reason for the pages in the magazines to be stuck together.
    • bjornski, on 02/19/2008, -0/+3You sir, win.

      This thread has given me more chuckles than any other lately.
  • Hypomanic, on 02/18/2008, -4/+20Mm tastes like herpes.
  • arzim, on 02/18/2008, -2/+12I'm 80% sure that this is the worst idea ever. lol.
    • fantasticFlan, on 02/18/2008, -1/+19Really? Well I'm training wolverines to replace guide dogs for blind children.
      • itsgotyou, on 02/18/2008, -2/+2I'm 80% sure that THAT is the worst idea ever. lol.
      • bagelpirate, on 02/18/2008, -0/+11Well I'm training blind children to be guides for wolverines...
        • scotthealey, on 02/18/2008, -0/+5well i'm training blind wolverines to be children?
        • Nainto, on 02/18/2008, -1/+1Well I'm trai...oh, looks like we've ran out of things to switch up.
        • Magnus150, on 02/19/2008, -1/+2Im training guides to be blind wolverines for children
      • bjornski, on 02/19/2008, -0/+1http://bp1.blogger.com/_8wG8_wdPK3U/R0La9iWnIGI/AA ...
        • countingthedays, on 02/19/2008, -0/+2prtScn next time :P
          • bjornski, on 02/19/2008, -0/+1Well, I should have uploaded the much better copy I have in my image directory to tinypic or something, I just didn't want to dig through 1000+ images to find it, so I just grabbed the first GIS link I found. Sorry. I'll do it right next time.
  • lgc90, on 02/18/2008, -0/+7Weird, the company that manufactures these things is 1 mile from my house. I thought nothing diggworthy ever happened around here.
    • ryanonfire, on 02/18/2008, -0/+7Tell them to give you free delicious ads or you'll lick all the door handles.
    • OMGIAMTHEMAN, on 02/18/2008, -0/+0and my friend is one of the founding members of that company, first flavor. he's like 25 too. I thought it was a lame idea when I first heard it, but he's getting some big names to pick up his product. I think lots of penn grads live near you - they're smart and making stuff happen in the world :)
      • Caviarmy, on 02/18/2008, -0/+2"making stuff happen in the world"

        Alas, life will never truly be the same now that we have lickable juice ads.
        • bjornski, on 02/19/2008, -0/+1That's what I was thinking.

          What a great leap forward mankind has been given. Lickable ads.

          The world is saved.
          • gbro, on 02/19/2008, -0/+1All ads are lickable, these are are just designed with that in mind.
    • VenDrake, on 02/18/2008, -0/+5>> I thought nothing diggworthy ever happened around here.
      You were correct.
  • ricksite, on 02/18/2008, -2/+6"Lawsuit Waiting to Happen?"
    Where is the lawsuit potential in this? Is there really lawsuit potential or does saying that just make the headline better?
    • ryanonfire, on 02/18/2008, -0/+5Makes the headline better. The only people who should be sued are the idiots who go around licking ones that have already been licked.
      • Abomonog, on 02/19/2008, -0/+1i would bet money that the first person to get a paper cut sues the hell out of them!!!!!

    • kurttrail, on 02/19/2008, -1/+2Well if an old lady can get millions from McDonalds for spilling hot coffee in her lap while driving away from the drive-in window, imagine what you can get for a paper cut on your tongue, especially since these idiots are telling people to lick it.
      • Mothrog, on 02/20/2008, -0/+1Wait... So they serve coffee hot? Wow, who'd have ever expected that?
    • neio, on 02/19/2008, -0/+1Papercut, tongue = lawsuit
  • Zoshchenko, on 02/18/2008, -6/+1I'm 100% sure that this is the worst idea ever. NOT LOL!
  • chrispeters, on 02/18/2008, -1/+8Who is really going to be stupid enough to lick one of these when they're somewhere like the doctors office?
    • wild, on 02/18/2008, -0/+17Children.
      • chrispeters, on 02/18/2008, -2/+2Children most likely wont be reading the magazines these ads are in.
    • btraxx, on 02/18/2008, -0/+10Thirsty people.
    • ryanonfire, on 02/18/2008, -1/+4Who cares if something happened I'd rather be in a doctors office than anywhere else.
    • shakestheclown, on 02/18/2008, -0/+4the criminally insane
    • itskennard, on 02/18/2008, -0/+7Thirsty children people.
    • tattertech, on 02/18/2008, -0/+5Have you met many people?
  • cartman005, on 02/18/2008, -0/+1Maybe they should only have the ads in subscriptions to make it more sanitary?
    • intekra, on 02/18/2008, -0/+6How do you suppose doctor's offices get their magazines? Teleportation? No, they subscribe like everybody else.
  • legoalert33, on 02/18/2008, -10/+3The snozberries taste like snozberries.
  • rockrapdude, on 02/18/2008, -0/+17Lickable beer anybody?
    • itsgotyou, on 02/18/2008, -1/+0i'll have 3 magazines please.
    • mGARANDEUR1, on 02/19/2008, -2/+1Then they could only sell the magazines to people 21+.
      • bballbackus, on 02/19/2008, -0/+2Because everyone knows licking a piece of paper gets you drunk if it smells like beer.
  • seaprince1, on 02/18/2008, -4/+2Lickitung!
  • enronias, on 02/18/2008, -0/+3Saw this in another magazine the other day, tasted very grapey
  • anononon, on 02/18/2008, -2/+4Just don't give the terrorist any ideas like contaminating the ads with anthrax, ok?
  • ElBeh, on 02/18/2008, -2/+4I can't wait for lickable ads on Lucky Charms. That'll bring "It's magically delicious!" to a whole new level.
    • bjornski, on 02/19/2008, -0/+3Only if assisted with a lil' drop of LSD.

      Oh wow, man! A leprechaun!"

      "See? They DO exist. Now suck my balls."
  • Accolade1, on 02/18/2008, -1/+1Do YOU know who's licked before you?
  • bitterbug, on 02/18/2008, -3/+3Wasn't it Hustler that had porno scratch and sniff?
    I could just not bring myself to try that.
  • JohnFrazee, on 02/18/2008, -1/+3now i know how the entire world will be killed..... poisoned lickable ads
  • JRHodes88, on 02/18/2008, -5/+13Not to throw out stereotypes, but the African American community should be really excited to pick up this magazine
  • ryanonfire, on 02/18/2008, -0/+26All ads are lick-able, the flavors just suck.
  • 1jaxstate1, on 02/18/2008, -0/+4I'm heading to the grocery store and lick all the ads.......hope I'm the first :
  • pevensen, on 02/18/2008, -1/+25Why don't they put the lickable part on the strip you tear off?
    • michael43, on 02/18/2008, -0/+16You are smarter than the average bear.
  • cveltma, on 02/18/2008, -0/+6You don't actually lick the ad. The add has a piece of plastic glued to it that is sealed on both sides. You take off the seal and there is a thin strip of gel (kind of like a Listerine strip) attached to one of the sides on the inside of the piece of plastic. I know this because I licked it...it wasn't that bad either.
  • wrathchilde, on 02/18/2008, -3/+1This Never works in Penthouse
  • Zdgman, on 02/18/2008, -0/+6Everyone is blowing this way out of proportion. The lick strip is sealed in its on little package that is removed from the magazine before you lick it. There is not a chance of pass along because this strip does not stay with the magazine.
  • exomni, on 02/18/2008, -0/+3I think my last issue of GQ had about thirty "sniffable" ads, which make navigating the magazine nearly impossible.
    • bjornski, on 02/19/2008, -0/+2I'm really sensitive to chemicals, so I can't even pick up those magazines. The laundry detergent aisle at the supermarket just about kills me, and I can't even walk into the perfume section in stores.

      Most colonges/perfumes just make me sick. My eyes freak out, my sinuses freak out, my lungs dont' like it. Being stuck around people who douse themselves in the stuff is horrible. I'd rather have a seat next to an open porta-potty than have to sit next to someone who wears that ***** at work.
      • gbro, on 02/19/2008, -0/+1Do you wear deodorant? Do you teach mathematics at highschool?
        • bjornski, on 02/19/2008, -0/+1Yes and no.

          I do wear un-scented (it MUST be, and none of that slimy gel *****, either). It's not the chemicals in the anti-perspirant that bother me, it's the "de-odorant" that doesn't STOP the stink, it just covers it with a horrible chemical smell. (though I've found just corn-starch works just as well as most anti-perspirants too, and it's cheap as hell)

          And no, math was never my strong point. I was always the English geek. I'd take English classes as electives, just for fun. I graduated with 4 more than needed, and that's even including the three I took the F in so I could sleep thru first period. I'd be much more likely to teach a literature or grammar class.
  • down4twenty, on 02/18/2008, -0/+2if you are dumb enough to lick one of these from a public magazine, you deserve whatever infection you might get
  • sloberino, on 02/18/2008, -0/+1I have an issue of People that has the Welch's strip and it tasted like the actual grape juice. Pretty sweet! We gotta get Playboy in on this!
  • sega01, on 02/18/2008, -1/+3Maybe its just me, but I think the other side to this is that their grape juice is so bad, they can adhere the flavor close enough for advertising quality, on news paper.
  • ritter99, on 02/18/2008, -0/+3advertising came so far that people fear saliva more than detergents.
  • michael43, on 02/18/2008, -2/+2Hustler magazine is going to stink.
  • sizzzzlerz, on 02/18/2008, -1/+2Funny thing is, the grape strip tastes better than their grape-flavored beverine.
  • flonglonger, on 02/18/2008, -6/+4Sort of like the time I was advertising my "lickable nads". Talk about a bunch of stuck-up women!
  • sixthree, on 02/18/2008, -0/+1I have the mag, but there is no removable part :(
  • DroogInPhoenix, on 02/18/2008, -3/+2I miss the days of scratch and sniff gasoline stickers.... I ***** you not.
    • intekra, on 02/18/2008, -1/+2I would kill for those... Never saw one ;(
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