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38 Comments
- inactive, on 10/12/2007, -5/+13YouTube != Music Video Revival
Face it. Internet killed the video star. - 0crabby0, on 10/12/2007, -0/+6I love crawling YouTube, and finding old music videos.
Duran Duran - Hungry like the wolf
http://www.youtube.com/watch?v=znnG36Tc100
Peter Schilling's - Major Tom
http://www.youtube.com/watch?v=DmrQEmVrC4s
Or New Order's - True Faith
http://www.youtube.com/watch?v=YxETITL3nvA - halldan, on 10/12/2007, -2/+8This article says nothing about why videos are still relevant, it only gives "cardinal rules" for how to make "hot" videos. Not worth the read.
- mywhitenoise, on 10/12/2007, -1/+7youtube = horrible quality, ***** audio, small screen.
I like the idea of youtube, but it is POORLY executed. People are giving up quality for quantity, and more and more people are forgetting about the original source of these videos and dumping it in favor of youtube. sucks. - denzombie, on 10/12/2007, -0/+5Maybe I got old, I used to sit around and watch MTV and I loved music videos. But I think about the time that MTV played Tom Petty's "You Got Lucky" every hour, I lost interest. When I heard that MTV quit playing music videos, I didn't really care anymore. I like to listen to music, but, man, I can't sit and watch it. Give me a movie with a story or even an intriguing TV series.
Also, the article isn't really about the relevance of music videos, but more about how to make one that is relevant. Or how to make one that appeals to the selected audience. The sauce is weak here. Move along. - daveyt, on 10/12/2007, -0/+5ooh ooh 'Wicked Game' by Chris Isaac. Stiffening as I think about it.
- SwordofKahless, on 10/12/2007, -0/+4There should be a law that if you call a broadcast channel by a particular subject then 90% of the content should be of that subject. Since there is no music on MTV, the cable and satellite companies should force Viacom to provide a different name label for MTV channel.
MTV has no right to call itself music television. The channel is a disgrace. - inactive, on 10/12/2007, -1/+5Preach it, brother.
- daveyt, on 10/12/2007, -2/+5Money For Nothing. Just for what it was at the time. It was awesome. Better even than Tron the movie.
- thejaymo, on 10/12/2007, -0/+3Surly the rise of youtube and the way kids make their videos on there, has begun to change the way that Hit Vids will have to be made too?
- mt066, on 10/12/2007, -0/+3Yeah, and the "formula" he is pitching is like the standard cookie cutter music video that is always on. The only ones I am interested in now are when the artist does something really cool, like when that "Hey Ya" video first came out (that song makes me sick now as I've heard it waaay too many times) and Andre 3000 was acting as every member of the band. Or a few of the White Stripes videos, Or that "call on me" video where the guy is in the aerobics class and all the women are doing ridiculously suggestive cardio routines :P . Crazy stuff like that is what makes a video cool, if you ask me. None of this Julia Roberts or backup dancers like he was talking about.
- mt066, on 10/12/2007, -0/+3from Rule Number 4: ""They [backup dancers] are all unionized now. Even the crews are unionized."
Those girls that shake their butts around in every rap video have a union? Why hasn't anybody told me about this before? What are their chapter meetings like? There is so much I don't know about the world. - aMeta4, on 10/12/2007, -0/+2Branding?
Pfft....Total BS. Its that attitude that makes most videos crap.
Wheres the ART in videos? Ask Bjork and Radiohead. - daRoach, on 10/12/2007, -0/+2MTV is to music as KFC is to chicken!
- Lewis Black - Yage2006, on 10/12/2007, -0/+2Not relevant to me. Unless its maybe a full live show.
- JazzyJeff, on 10/12/2007, -1/+2Well hey! If you're rich enough to have digital cable or satellite TV, you can still enjoy music videos the way you always have. all but one of MTV and VH1's offshoots (MTV Hits, MTV Jams, VH1 Classic Rock, VH1 Soul, CMT Prime) don't air reality shows OR commercials! MTV2 is getting to be quite a bit MTV-like however. It's kinda' nice to see Beavis 'n Butt-head on TV though.L3
- 0crabby0, on 10/12/2007, -1/+2It is the ultimate expression - until the 1080i with "smellavision" comes out
- david630, on 10/12/2007, -0/+1want to check out some cool videos check out what pitchfork recommends
http://www.pitchforkmedia.com/article/feature/36588/Staff_List_100_Awesome_Music_Videos - stylewalker, on 10/12/2007, -1/+2Music videos are the ultimate art expression: They incorporate motion picture, music, acting, story telling, they are dense like a short story and often (unfortunatetly not so much lately) cross borders of visual expression. No other kind of art can be so free and yet so popular.
- Wavey, on 10/12/2007, -0/+1Music videos were kinda cool when MTV first came out back in the early '80s. Back then, they were more loose, a little goofy even, mostly low-budget, and most had a quirky kind of fun to them. Even then, though, I thought they were superfluous to the music. Sort of interesting and fun for a little while, but that's it.
As things progressed, I was disappointed in the fact that music popularity shifted more and more from the auditory to the visual. Not so much in "music videos," per se, but more of a conversion and integration of the visual into the whole persona and presentation of the musician. There was a growing emphasis on the visual aspects, and not enough on the quality of the actual music, in my opinion. This continued with the rise of manufactured girl and boy bands -- which are almost 100% focused on the visual, since the music itself is generic crap.
I don't care about music video. I don't even really care what a band looks like. For me, it's all about the auditory experience -- the music itself. If the music isn't there, then nothing else matters, and even the most lavish video can't save it.
My favorite video of all time is the Replacements' "Bastards of Young." Pretty much the entire video was just a speaker blasting out the song, and a close-up of the speaker cone vibrating.
http://www.youtube.com/watch?v=_tZO94Mhfzk - an0nym0us, on 10/12/2007, -0/+1Thank god for music video; Else I had no way to pleasure myself to shakira's hip. ;)
- japer, on 10/12/2007, -1/+2"Still relevant"? When were they ever relevant?
- carve, on 10/12/2007, -1/+2I was never a fan of music videos. I remember in high school (early 90's- heigh of music video popularity) many people would be totally into crappy music just because it had a spectacular video. I didn't have MTV, and I was often baffeled as to why a particular song was so popular until I saw the video at a friends house. It is supposed to be about the MUSIC
- JTMON, on 10/12/2007, -0/+1the best part is MTV is running these cartoonish ads, one with a guy wearing headphones listening to a beat and another with a flamingo listening to a radio. Both infer that MTV comes over a radio..since when can I listen to MTV on a radio?
- chimona, on 10/12/2007, -0/+1@fjacky
WTF are you talking about? - dandyhighwayman, on 10/12/2007, -0/+1Hard to believe MTV has sucked for over two decades, and yet still somehow manages to corner the market on music video channels...
http://www.marilyncarolyn.com/2006/07/mtv-celebrates-quarter-century-of.html - fjacky66, on 10/12/2007, -4/+5I don't understand why there isn't one channel that don't broadcast in the best sound and video format "Videos";I remember when MTV first came out they would advertise a "special"stereo box that you could get from your cable company so you could get MTV in 2 channel stereo sound,YES most TV`s at the time had one mono speaker on them"I'm 39 Y/O"Video awards are *****,videos used to be a artform and I'm sure they still are!I would love to see a radiohead video in crisp clear HD or in 5.1. sound but NOOOOO MTV don't have to do that,lets get a bunch of former thugs and some white no talent trash "you know who I'm talking about" and throw a party one night for something we dont do anymore.FU MTV you used to be a trend setter now your a follower.
- fjacky66, on 10/12/2007, -1/+1Were can you watch them at ?MTV2 reruns MTV reruns VH1?boring.Oh and what are you babling about?
- Brownbox, on 10/12/2007, -0/+0Was there ever doubt that this was true? I mean look at the OK GO video clip - that went massively massive. Would it have done so without the video clip? Maybe in those circumstances the video clip is more of the attraction than the music itself starting off.
~Ants.
http://www.richardbeeston.com/music.php - aMeta4, on 10/12/2007, -1/+1Yeah, thats a great video.
- kochgenie, on 10/12/2007, -0/+0When I was young I loved watching music videos. But during the years mtv germany and viva and how they are called here in europe, the channels and the videos became worse. Today you'll wait the whole day to see a bad video. They only show stupid games, talk shows and soaps...urrrg.
So first of all you need intelligent people before you can make a good video or a good music tv show - fjacky66, on 10/12/2007, -3/+2Sorry for double posting,well triple now.
- Beerduck, on 10/12/2007, -2/+1Buried for "what the hell is he babling about?"
There isn't one popular or even mediocre song out there that doesn't have a music video made of it. And this guy is talking about them like some ancient form of entertainment.
Personally I love music videos and think that every good song should have a video to make the song even more enjoyable.
Couldn't live without them. - jaredvolkl, on 10/12/2007, -2/+1Wouldn't that be 1080p?
- fjacky66, on 10/12/2007, -3/+2What,are you live in your mothers basement?get a job...
- ksponge, on 10/12/2007, -6/+1Never liked music videos. While everyone else was glued to a tv set with linear programming, I was busy with my atari 2600 playing games with somewhat less linear gameplay, definitely more interactive.
- fjacky66, on 10/12/2007, -8/+2I don't understand why there isn't one channel that don't broadcast in the best sound and video format "Videos";I remember when MTV first came out they would advertise a "special"stereo box that you could get from your cable company so you could get MTV in 2 channel stereo sound,YES most TV`s at the time had one mono speaker on them"I'm 39 Y/O"Video awards are *****,videos used to be a artform and I'm sure they still are!I would love to see a radiohead video in crisp clear HD or in 5.1. sound but NOOOOO MTV don't have to do that,lets get a bunch of former thugs and some white no talent trash "you know who I'm talking about" and throw a party one night for something we dont do anymore.Screw you MTV you used to be a trend setter now your a follower.
- inactive, on 10/12/2007, -17/+0first post obiwan!
imitation of life. REM. best video ever.
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