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Radiohead: 1010101010

puddlegum.net — Ten years after OK Computer shocked the world, Radiohead is releasing In Rainbows on October 10 (10/10). Though no one was expecting the album to be released until 2008, Radiohead announced In Rainbows just ten days in advance. In Rainbows, which consists of ten letters, has ten tracks, and would be downloadable for a rumored ten servers.

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  • jimjimovich, on 10/12/2007, -10/+102Way to go Radiohead - stick it to the man!
    • Carlsberg, on 10/12/2007, -10/+41How exactly are they sticking it to the "man"? They are currently talking to EMI about their "future" with them and will most likely release the album again under a label, even if it is only as a distributor
      • mywhitenoise, on 10/20/2007, -3/+20theres also rumors that they will sign to WB, and VERY soon.
        www.ateaseweb.com

        I also don't like how a lot of people are saying NIN "is pulling a Radiohead", even though Trent has been very vocal about his opinions for the last few years.
      • gn0stik, on 10/11/2007, -11/+2I believe it was a reference to "school of rock", maybe not though.
      • EVogel, on 10/11/2007, -0/+10They are sticking it to the man because when they walk into the room to discuss their contract, they will ultimately have all the power. The label will have to bend to their wishes because they can say "Hey, we made this, we think its pretty good. We sold it, and lots of other people think its pretty good. Do you want to talk?". I can guarantee they wont have any trouble finding a label that wants to have them. I imagine it's quite liberating for a band to have most of the negotiating power.
        • resplence, on 10/11/2007, -6/+1I think that's mostly because they are RADIOHEAD, not because "enough" people like their songs. So the argument doesn't really hold up.
        • Barclay1188, on 10/11/2007, -3/+1Well, because "enough" people like their songs, that makes them a great band. I really don't think that if people didn't like their songs, or didn't care for them, that the labels would care about them. So i don't see what your saying here.
          • Barclay1188, on 10/11/2007, -1/+3This was, of course, directed @resplence, but due to my newbish reply skills, replied to the wrong comment. Yay me.
      • RobotChicken1, on 03/07/2008, -0/+7Also note that EMI is going DRM free, so at least it's a step in a the right direction.
    • fatlip, on 10/20/2007, -3/+126OMFG AND THE PAGE TAKES 10 MINUTES TO LOAD!
      • resplence, on 10/11/2007, -2/+4It's also a pretty useless article, save your time:

        Ten years after OK Computer shocked the world, Radiohead released In Rainbows on October 10 (10/10). Though no one was expecting the album to be released until 2008, Radiohead announced In Rainbows just ten days in advance. In Rainbows, which consists of ten letters, has ten tracks, and would be downloadable from a rumored ten servers.

        In September, Radiohead began to send nine cryptic messages to their fans. One image was titled Xendless Xurbia, with hundreds of white arrows pointing up, each with a black arrow pointing down. Coincidentally, one of Radiohead’s new songs is called Down Is The New Up. Interestingly enough, X is the Roman Numeral for ten. The tenth cryptic message will be posted today, October 10.

        Piecing things together, one message was translated as meaning:

        first
        YES
        WE ARE
        STILL
        ALIVE
        BLINK YOUR EYES
        ONE FOR YES
        TWO FOR NO
        CODE
        CODE
        CODE

        XENDLESS

        XurbiaWhat is with the emphasis of ten? Consider that it is in reference to binary code, 1010101010. ‘Endless urbia’ being stuck in binary code. With all the changes going on around us in this world, we are caught in binary code.

        As fans huddled around their terminals waiting for their email code to download In Rainbows, 12am came without a link to the album. But then at 7am fans received the email with a link to download In Rainbows, listening and chatting with their friends online about the songs.

        There's also a link for an mp3 file: Radiohead - All I Need - http://premium.fileden.com/premium/2007/8/1/131372 ...
      • Scottamus, on 10/11/2007, -3/+110 is how much I'll be paying for it (in binary).
        • damentz, on 10/11/2007, -3/+52 dollars is pretty cheap you douchebag
        • nreynolds, on 10/11/2007, -2/+4@ damentz

          0 dollars is cheaper. That's what I paid. The album is *alright.* But they're pretty much rich and if they're ok with giving an album away for free, I'm ok with taking it for free.
        • crazybrit, on 10/11/2007, -2/+3@nreynolds: You're a douchebag, and it's a fantastic album.
    • afidler, on 10/10/2007, -1/+4you've got to admit this counts for something, though, right?
      i think it's a great move and if nothing else a nice little treat for the fans.
    • thcobbs, on 10/11/2007, -4/+2But, you are the man... So you're sticking it to yourself?
    • LoveWidescreen, on 10/10/2007, -0/+1Stick it to the man?! Their servers are so crushed right now that I had to download the music from an alternate site and I'm sitting here waiting to be able to make a donation to stick it to the man!

      Next time, they should probably offer it on 10^10 web servers.
    • nonokiaboy, on 11/03/2007, -0/+15"Help I'm stuck!"

      --the man
    • Sven333, on 10/11/2007, -1/+0Radiohead is letting fan's download their new album for a mere service fee? Somebody call the Karma Police!!!
  • vofuse, on 10/11/2007, -41/+9Radiohead is above silly numbering gimmicks like this, but I guess it's good for generating publicity.
    • EVogel, on 10/11/2007, -3/+8This is not a gimmick. This is a statement to the record labels who have passed by true talent and true musicians in order to make a quick buck on a song written by some jamoke and performed by some whore with mediocre vocals. This is the middle finger to the middle man, who takes most of the profits from sales, and passes little on to the creator. This may be the beginning of the end of ***** mega-labels dominating the industry. I feel that many artists will begin to follow suit. If this were a gimmick, there would have been weeks of pre-release talk. This album came out of the blue, and left people shaking their heads. Ultimately, they have created something beautiful, and decided to share it with the world. They definitely get my approval.
      • nreynolds, on 10/11/2007, -0/+3you idiot. he's talking about the "10" thing, not them releasing it for free.
      • PlumDumb, on 10/11/2007, -1/+1Ha ha, that's funny, that must mean that Radiohead's guitarist Jonny was totally wrong when he came out in an interview today and said that IT WASN'T ABOUT SENDING A MESSAGE TO ANY RECORD LABEL, you dumbass. But thanks, let's turn my favorite band into your bullhorn. Awesome.
  • orlyfactor, on 10/11/2007, -6/+16The magic number is 682...
    • jackyyll, on 10/20/2007, -4/+28No, it's 42.
      • sittered, on 10/12/2007, -1/+18682 = 2^8 * 10 + 42
        • Dylan47, on 10/11/2007, -2/+1you had better not be doing some other base, i so couldn't be ***** bothered.
        • tjkisst, on 10/11/2007, -0/+4Thanks for showing the work!
      • ImWatchingYou, on 10/12/2007, -0/+842 is the answer, not the magic number.
      • Dylan47, on 10/12/2007, -0/+1347 - adjusted for inflation.
        • rarson, on 10/11/2007, -0/+1I think that'd be more like 96 with the way the dollar has been falling.
      • DukeMojo, on 10/11/2007, -8/+2More like 420.
      • kingfoot, on 10/11/2007, -1/+1i thought it was 23.

        682= 6x2+8(+3)

        (3 digits in 682)
      • timjim31, on 10/11/2007, -0/+1im so confused right now
    • Dylan47, on 10/11/2007, -0/+11im glad i wasnt the only one that instantly thought binary, then did the math.
    • Mouser58907, on 10/11/2007, -1/+1Me too. Took me a while, I'm only a freshman, but that was my first thought.
      Maybe thats how many albums they will actually sell?
  • linkin2, on 10/11/2007, -31/+9I want my 10x10 mins back
  • jjey, on 10/11/2007, -8/+3very nice!
  • t1t0, on 10/12/2007, -1/+42It seems the 10 servers are being hit pretty hard... I've been trying to buy it since this morning, impossible to navigate normally on the site!
    • AK10, on 10/12/2007, -1/+24The website might be slow, but the actual content servers are still fast. I just downloaded the nearly 50mb zip in about 2 minutes.
      • jcaino, on 10/11/2007, -1/+5yea, same here...no problems with download speed - averaged about 550k/sec
    • bjs3171, on 10/10/2007, -3/+1didn't that description just say it's not out till tomorrow?
      • martyFREEDOM, on 10/11/2007, -0/+2It is October 10th now.
        • VanillaStarfish, on 10/11/2007, -0/+1They might get more money/publicity if they just wait till 2010
        • stvspl, on 10/11/2007, -0/+2and now it's the 11th!
      • Monk22, on 10/11/2007, -0/+3you may be confused by the fact it was released in the UK on the 10th. i got my email at about 2AM central time to download it.
    • Koldkompress, on 10/20/2007, -0/+19They should turn it up to Eleven.
      • nathew, on 10/11/2007, -5/+2that would be ridiculous. and not even funny.
    • groceryheist, on 10/11/2007, -2/+1I had it at 12:05 this morning. I don't know what you guys are talking about.
  • CyberKyle, on 10/11/2007, -27/+16In Rainbows has made me orgasm 10 times
  • gthyb, on 10/12/2007, -5/+12I love it.
    • Dylan47, on 10/11/2007, -0/+3there are ten characters (including spaces) in your comment... be afraid
  • mwalker05, on 10/11/2007, -12/+2this story is already on top diggs of the day. pay attention people
  • RootDaddy, on 10/11/2007, -7/+30Rainbow Tables FTW
    • rootryan, on 10/11/2007, -0/+2At first I thought you stole my *****, then I saw you were here first. So I'm sorry I stole your *****.
    • kmc127, on 10/11/2007, -1/+3Grats on Comment #10
    • thesmrt12004, on 10/11/2007, -0/+3as of this moment it was posted 10 hours ago
  • lordmetroid, on 10/11/2007, -5/+3Synchronizing clock frequency...
    • lordmetroid, on 10/11/2007, -5/+2I knew it, you people aren't Computer geeky enough to understand my pun on frame headers.
      • 10001110101, on 10/11/2007, -1/+15I got it.. But I left my "Laughing At Puns" pills in my DeLorean.
  • undershirt, on 10/14/2007, -10/+143Binary 101010 is 42...
    • fatlip, on 10/11/2007, -0/+10answer to everything!
    • vortexgenerator, on 10/11/2007, -2/+0Yeah, 1010101010 is 682
    • 10001110101, on 10/11/2007, -1/+3I've heard that 1141 is a pretty cool number too.
    • gn0stik, on 10/11/2007, -4/+4Holy crap, the force is strong with them. That's the nerdiest thing I've ever read.
    • AlexanderBlue, on 10/12/2007, -6/+45There are 10 types of people in the world. Those that understand binary, and those that do not.
      • Zm3r3, on 10/23/2007, -3/+11There are three types of people in this world; Those that can count and those that can't.
      • Dylan47, on 10/23/2007, -1/+15There are 10 types of people in the world. Those that understand ternary, those that do not, and those who mistake it for binary.
      • thebellmaster1x, on 10/20/2007, -0/+10There are 10 types of people in the world. Those that understand binary, those that don't, and those who can differentiate binary from Gray Code.
      • lyrancorporal, on 10/12/2007, -0/+85 out of 4 people have trouble with fractions.
      • mactaggart, on 10/11/2007, -1/+5Nicely done, all. Diggs all around.
      • dagooh, on 10/23/2007, -0/+3There are 11 types of people in the world, those that understand binary, those that do not, and those who want the nerds to shut up.
    • climbon321, on 10/11/2007, -0/+2Someone else got the System Admin of the year shirt last year?
      • undershirt, on 10/10/2007, -0/+1No no, just a little comic influence from Jim Carey's character from 23. You can find anything you want in numbers.
    • tritiumpie, on 10/11/2007, -0/+1note icon in my profile
      it IS the answer, after all...
    • Twister47, on 10/11/2007, -0/+1If that was what they were going for... that'd be fantastic.
    • Maynza, on 10/11/2007, -0/+3And 42 - 19 is.... my god... 23
  • TheIinLive, on 10/11/2007, -11/+4well gorsh I love my Radiohead
    • sorrytheusernam, on 10/11/2007, -1/+0gorsh the ***** out of here.
      - sorrytheusernam
  • jmousseau44, on 10/10/2007, -4/+3It’s a binary world after all…
  • oodanner, on 10/13/2007, -5/+147I say everybody who hates the RIAA should buy this album even if you don't like them. Even give them a few bucks just to show other artists that this is a viable alternative to the big blood sucking recording industry.
    • ocellnuri, on 10/11/2007, -8/+12I'm all for the idea, and plan to buy it cause I like Radiohead. But how is giving them a few bucks 'even if you don't like them' going to prove that this is viable? I'm not going to give every artist my money 'even if I don't like them'.
      • LogicBomB, on 10/11/2007, -1/+14It's called supporting a cause.
        • d03boy, on 10/11/2007, -7/+4The point you're missing is that... maybe... just maybe... that this ISN'T a viable alternative to the RIAA. If we have to dish out money to every artist we don't like then ... we might as well give it to the RIAA.
          • VanillaStarfish, on 11/03/2007, -0/+14I think everyone should find the RIAA headquarters and commit suicide on their lawn in protest. I can't make it though. I gotta work.
          • Dylan47, on 10/11/2007, -1/+1Ii think your all crazy nut bags that should be rehabilitated
  • Spetz, on 10/11/2007, -5/+13I read binary when I looked at the title. :(
    • jmreid, on 10/10/2007, -1/+2Don't be sad. It's cool to be so damn nerdy and uncool now.
      • sorrytheusernam, on 10/11/2007, -1/+0No it's not.
        - sorrytheusernam
  • GeneHACKman, on 10/20/2007, -4/+70Amazing that a band does something like this for the general public, yet people still find it necessary to troll the message boards and be negative. Seriously, what could you possibly say about a band offering their new album for download, and allowing you to pay whatever you feel is justified (including nothing)? Yeah, that sucks, man. I'm going to troll the boards myself. Stupid bands with their wanting to do something good for their fans. Who do they think they are, Hertz?
    • LogicBomB, on 10/11/2007, -10/+1I do believe there is a minimum of 20 cents or something like that but yes, essentially nothing if you choose.
    • nreynolds, on 10/11/2007, -0/+1Who's complaining about them giving away the CD? I could understand complaining about the CD itself, but not the price strategy.
  • squirrelza, on 10/10/2007, -1/+4I'd like to see the music industry have a nice big change and this is hopefully the start of it.
  • Kmack928, on 10/11/2007, -1/+2so far so good
  • philbrewer, on 10/14/2007, -40/+50http://i22.tinypic.com/20a72uu.jpg

    /sits back and awaits the apocalypse
    • c0ldfusi0n, on 10/11/2007, -8/+18Digging you back down to 10 diggs for kicks.
    • Christbait, on 10/11/2007, -1/+11Better sit even further back, because your post has 10 diggs.
  • EllisAshbrook, on 10/11/2007, -17/+210 ***** servers stiffing 10 customers per minute.
    • DaManDOH, on 10/10/2007, -1/+1Can you really consider yourself "stiffed" if you have no investment? I mean, it's not like Radiohead promised you these tracks if you let Thom Yorke propeller-kick you in the head.
    • ArthurSucks, on 10/11/2007, -0/+3Stiffing? Since when is pay-what-you-want stiffing?
    • Indacelio, on 10/11/2007, -1/+110 EllisAshbrooks trolling 10 digg stories per minute.

      And really, if it's slow... give it a wait. You do know it's free, right?
  • isntreal, on 10/11/2007, -13/+5I love Radiohead, but I don't like the new album.
    • yfguitarist, on 10/11/2007, -3/+7I find that the best albums are the ones that grow on you.
      • nreynolds, on 10/11/2007, -4/+2I find that the best albums are the ones that are good from the first time you listen to them and are always great.
  • philbrewer, on 10/11/2007, -19/+9http://i22.tinypic.com/20a72uu.jpg

    /sits back and awaits apocalypse
    • anotheraddict, on 10/10/2007, -0/+1if it had 10 diggs also, then maybe, but i'm pretty sure you can /relax now
    • cyberoidx, on 10/11/2007, -0/+1i'll hel you get to -10. I promise.
  • Jware, on 10/11/2007, -16/+34"Ten years after OK Computer shocked the world"
    it was a classic, inventive album, but let's try and rein in the absurd fanboy hyperbole. the only things it shocked were music critics and alt-rock heads.
    • asskicker32, on 10/11/2007, -8/+2he called his enthusiastic overstatement hyperbole. Burn.
  • spence1818, on 10/10/2007, -11/+1listening right now, downloaded from isohunt, much easier/faster
    • spence1818, on 10/11/2007, -2/+3i still paid for the album, i just couldnt download this morning and couldnt wait so i used iso
    • Indacelio, on 10/10/2007, -0/+1Much faster? All you need to get the album is an email address. You don't even have to pay for it, if you don't want to. You can put in 0.00 for the price, if you're so hard up to keep from paying.

      I'm normally one for torrents myself, but why specifically thumb your nose at Radiohead when they're being so nice about this?
  • mr1337, on 10/11/2007, -1/+33110010100 (Binary for 404)
  • rob66b, on 10/13/2007, -2/+15I received the email this morning and had no problem downloading took maybe 5 minutes
    • yfguitarist, on 10/10/2007, -1/+35 minutes? More like 8 seconds.
    • o0joshua0o, on 10/10/2007, -0/+1Darn. It was supposed to take 10 minutes.
  • gr3yn3t, on 10/11/2007, -10/+6I had to usenet their album, because when I tried at 6am today, their site had crashed. I will definitely donate later though!
  • mrgreenjeans9, on 10/11/2007, -12/+5who is this radiohead you're all discussing? i've heard the name
    but never a tune. save a fella some hassle and give me the title
    to one of their best songs? i'd like to hear a sample, see what their story is
    but would like to be sampling the best they have to offer

    • sobe86, on 10/11/2007, -4/+6Fake plastic trees
      High and Dry
      Just
      Paranoid Android
      Karma Police
      No Surprises
      Pyramid Song
      Everything in its right place
      There There

      You can't summarise them in one song seriously.
      • yfguitarist, on 10/11/2007, -1/+1Motion Picture Soundtrack
        Mxyamitosis (sp?)
        We Suck Young Blood

        Just buy all their albums.
    • fetty, on 10/11/2007, -3/+5trust me man, go to inrainbows.com and get the new dl...they have such a wide variety of revolutionary music its hard for me to pick some tracks buuuut...
      there there, how to dissapear completely, kid A, climbing up the walls, knives out, fake plastic trees, ideoteque, street spirit, just
      should give a few different kinds of great songs
      the new stuff is amazing though and its DRM free at inrainbows.com
      • bjs3171, on 10/11/2007, -1/+4thank you. ***** christ, this is the first mention of where to actually download the album i've found on this entire post. what the *****?
      • amphoterous, on 10/11/2007, -1/+1Down?
    • sparkooo, on 10/11/2007, -1/+5You're joking, right?!
    • yunus, on 10/11/2007, -3/+5Creep
    • terminal157, on 10/11/2007, -1/+5Everyone you ask is going to give you a different song, or list of songs. That's an indication of how varied and solid the band's output has been.
  • asskicker32, on 10/11/2007, -1/+6Ive already got it!!!

    Its pretty sweet.
  • yoshimaroka, on 10/11/2007, -0/+3What's the bitrate for the songs?
  • Unclickable, on 10/11/2007, -2/+3Watching / listening to the new album already http://yuxt.com/tonto/Radiohead_-_In_rainbows
  • OrganicGal007, on 10/11/2007, -20/+13I'm new to Digg as of today. I've read about 3 people's posts. I must say, I am astounded by all the mean comments people add. WTF?
    Thanks for posting this. I liked how you wrote it. Phewy on the haters.
    I love radiohead, and can't wait to hear their new album.
  • yoshimaroka, on 10/11/2007, -8/+2What's the bit rate for the songs?
  • califortune, on 10/11/2007, -13/+7The album also gets a 10 out of 10 for god-like masterful brilliance.
  • afidler, on 10/21/2007, -4/+54i gave them a couple pounds for their efforts and the fact that i'm a poor college student...
    then i realized two british pounds are like $482 american.
    i was really pissed, but the album is reallly good so i'm not that mad anymore.
    • kodax, on 10/11/2007, -9/+1Actually its more like 10 dollars.
    • TomT223, on 10/11/2007, -2/+8LOL. The way our dollar is dropping those two pounds ought to be worth about $1000 American currency by the end of the year!
    • Genthree, on 10/11/2007, -0/+7Trying going to school over here. The exchange raped my bank account.
    • vickei, on 10/11/2007, -6/+2I thought £2 was like $4... anyway I'm British and £2 seems very cheap to me...
      • Zm3r3, on 10/11/2007, -0/+10If you're british you should have GOT THE ***** JOKE

        get off my internets
    • skyshock1, on 10/11/2007, -3/+1What if you live in Japan, can you give them a single Yen? That'd be like 1/512th of a pence right?
  • JaredXM, on 10/10/2007, -1/+3I must've been lucky. I did it at about 10:30 EST. Took about 10 seconds too on my school's network.
    • afidler, on 10/11/2007, -2/+2i just downloaded it--only 5 minutes on my school's network (which is ridiculously slow these days)
    • Indacelio, on 10/11/2007, -0/+110 seconds? At the hour of 10?

      Have we had enough 10 jokes yet?
  • Nevuk, on 10/10/2007, -1/+2While doubtful, I hope they're playing off another excellent album also entitled in binary, 01010101.
  • incd, on 04/18/2008, -0/+5"..and would be downloadable for a rumored ten servers."
    Does these ten servers consist the piratebay?
  • snakemck00, on 10/11/2007, -2/+1No problems for me around 1 pm. Download speed around 360-400 kb/s. It only took minutes to DL
  • fetty, on 10/11/2007, -3/+2i signed up for the dl the day it was announced, i stayed up all night and got my download code about 2:30 AM eastern time. I got the download no problem and I have been listening ever since. They are giving you a chance to get there music for free, even if you've never listened to radiohead at least give this a chance!!! these tracks are INCREDIBLE!! some of the best since ok computer and the bends!!
    • mellenger, on 10/10/2007, -0/+1i was listening at work and someone said "woah it sounds like there is a beat!"
    • Scarfy, on 10/11/2007, -0/+2I wouldn't say INCREDIBLE. It's a great album, but it still can't be compared to OK Computer or Kid A.
  • designpunk, on 10/10/2007, -0/+110 digs and your blog is down - add that to your list.
  • mikefort, on 10/10/2007, -1/+0Great move. Just hope the music lives up to the hype! That would make it even better.
  • marcomc2, on 10/11/2007, -3/+11I can hardly contain myself over how ***** cathartic, satisfying, and simple this record is.
    I think it is perfect. Beautiful. I Love You Radiohead.
  • timmyboywonder, on 10/11/2007, -2/+10I really wish they would let you pay with Paypal. I hate giving my credit card info out
    • EVogel, on 10/11/2007, -0/+3I highly doubt Radiohead/ W.A.S.T.E. are involved with 3rd party companies, nor would they sell your info.

      In fact, I'll bet they don't give a ***** about where you live, what your average income is, or where you first heard of them.
  • popothebright, on 10/11/2007, -9/+2What's the bitrate? 128? 192? 256?

    Are they DRM infected?
  • slydogsz, on 10/11/2007, -27/+11There are 10 types of people in the world, those who understand binary and those who do not.
    • popothebright, on 10/11/2007, -9/+1(modded down by the latter. lol.)
    • gr3yn3t, on 10/11/2007, -1/+14modded down by the "thats an old ***** joke" squad.
  • diddydustin, on 10/11/2007, -1/+2Binary 10/10, or 1010, is also 10. Craziness.
  • Stwo, on 10/11/2007, -1/+1I loved it.... just cant wait to get the dicsbox in the mail to hear the other tracks!
  • jonstafari, on 10/11/2007, -1/+3meh -- just an "ok" album. Kid A and HTTT were better in my opinion. it's a nice selection of tunes; well played and very rhythmic - reminds me a mix between OK Computer and Bends.
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