What is Digg?295 Comments
- analogvoid, on 10/12/2007, -2/+140more info from echoingthesound.org
a group called "42 Entertainment" was hired by Trent to do some marketing stuff.
They have set up the following web sites (so far):
http://iamtryingtobelieve.com
- first discovered. about some weird chemical or something. probably metaphorical.
http://bethehammer.net/
- appears to be a resistance site.
http://anotherversionofthetruth.com/
- click and drag. Has two audio files:
- http://anotherversionofthetruth.com/audio/opalo.mp3
- http://anotherversionofthetruth.com/audio/ballgameOver.mp3
-also has one forum: http://anotherversionofthetruth.com/forum.htm
http://105thairbornecrusaders.com/
- soldiers of God under the US Flag
http://churchofplano.com/
- Church site.
http://deadcop-opal.com/
- Yet to be set up. - TheKricket, on 10/12/2007, -5/+110lets see - the guy bitching about mainstream music has the friggin grateful dead skull as his avatar...
sweet irony... - creep303, on 10/12/2007, -8/+88@EricCiccone
And I suppose YOU have done something as productive, artistic and enigmatic in the last 15-16 years to warrant such a comment?
By no means am I a hardcore Nine Inch Nails fan, but when I see comments by people like you who have the grandiose end-all-be-all opinion on the internet to movies, music, tech, etc etc, it really makes me wish people would back up their claims with either substantial proof or logical reasoning.
But then again, you're shrouded by the ever so comforting anonymity of the Internet, thus giving you the most valued and final opinion about anything, ever. - spyrochaete, on 10/12/2007, -3/+68"Your god is dead and no one cares. If there is a hell I'll see you there."
Top 40. - Frozenpython, on 10/12/2007, -4/+56Wow EricCiccone... You obviously have no idea WTF you are talking about....
- ahhell, on 10/12/2007, -23/+68NIN is mainstream music???
- combustion8, on 10/12/2007, -4/+47At least they sound 1000 times better than AFI.
- xDFuNK, on 10/12/2007, -5/+48Trent has been doing unique stuff forever, and this concept is cool as hell imo
- TheKricket, on 10/12/2007, -6/+46as if i wasnt creaming my pants enough just hearing that trent and co. were coming out with a new album
finally - someone gets this "viral marketing campaign stuff" right... - CancerBomb, on 10/12/2007, -0/+31A link to the thread explaining this in above referenced site:
http://www.echoingthesound.org/phpbbx/viewtopic.php?t=20265&sid=f23daf9eac511945a7971825d9ec181b - eamonchaney, on 10/12/2007, -11/+41Trent is God. And I am not talking about his radio *****. When he released The Fragile everyone got pissed off because it wasn't hard rocking like Head like a hole, or Wish or Closer. But these are only the initial offered lollypop of a man about to throw you into the back of his van and show you what he is really about: Hurt, Ringfinger, Ruiner, A Violet Fluid and the vast majority of the Fragile. This album is not the Trent that made it to MTV and radio. This is the man you / I fell in love with after we bought the cd and listened to it so much we could enjoy it without the presence of stereos.
Big deal if it's a viral campaign, at least at the end of it we're not going to get a F'n Nickelback P.O.S. CD. You know it will be good.
(was that a little too dark up there?) - Turpitude, on 10/12/2007, -5/+35Shoulda just put fake lite-brite looking "bombs" in a bunch of major cities. Now that's marketing.
- AmishRefugee, on 10/12/2007, -1/+31the churchofplano one says "Sunday, February 13th" on it, the next feb, 13th on a sunday is 2011
very strange stuff - StatusWoe, on 10/12/2007, -3/+33There is such a thing as collateral fanage, this goes for a lot of artists.
If you make good music, people who like it will tell other people,,, these other people may suck and eventually if enough people like it you are labeled commercial and immediately lose any sort of credibility on the Internet except for people who actually like music and not just the sense of self worth that comes with being "underground".
P.S. I'm not personally much of a NIN fan, I just hate ppl that trash music just for being commercially-known. - Arahka, on 10/12/2007, -5/+34This isn't just marketing.
Trent Reznor and Co. are trying to tell you to WAKE THE ***** UP YOU MORONS!
The government unchecked could easily take this turn. This is to jolt you into awareness. If it advertises a CD in the meantime, so be it. But this is art, sort of on the same concept as the 1984 by George Orwell.
....
....
God I hate people. Why do you all have to be so close minded. It makes me want to cry. - fishbishop, on 10/12/2007, -5/+32This isn't viral marketing... this is art.
Another example of this type of thing done well was with the movie Donnie Darko. http://www.donniedarko.com Albeit they only had one website, but it's the first thing i thought of. - timdorr, on 10/12/2007, -1/+26BTW, 42 Entertainment is the same company that did I Love Bees for Halo 2.
- gallagherFTW, on 10/12/2007, -9/+31The Fragile is their best album eamonchaney. It's nice to see good 90s acts like NIN still together...especially now that the Smashing Pumpkins new album is coming out 07-07-07. Digg me up if you fancy 90s alternative :)
- Namco, on 10/12/2007, -2/+24rejecting an artist just because they achieve success is just as weak... so ***** yourself
- Spankov, on 10/12/2007, -5/+27There's not much about NiN that sounds like Skinny Puppy, Front 242 etc. They may be in the same genre but they sound pretty disimilar.
- AmishRefugee, on 10/12/2007, -1/+22sorry for double post, but it's either 2011, 2022, 2028 or 2033
- inactive, on 10/12/2007, -2/+22Wait, nevermind.
Halo 2 the video game, not the NIN catalog ID. - crawfishsoul, on 10/12/2007, -6/+24bleh, ***** replying to that asshat. digg me down.
- clownguyx, on 10/12/2007, -2/+20Marilyn Manson has also been pretty good about turning his site in to more of a puzzle and seemingly poking your brain with a needle.
- BabyWookie, on 10/12/2007, -1/+19Guys, let me try to explain the "NIN is mainstream crap" people to you.
I've been part of the "underground" industrial scene in the late 90's and early 00's. That scene is home to some of the most snobbish, elitist pricks you can imagine. They put Mac fanboiz to shame.
If an artist sells more than 10,000 copies of their latest CD, they are considered to be too mainstream. Yes, artists like Front Line Assembly, VNV Nation, Apoptygma Berzerk, Velvet Acid Christ and Wumpscut are looked down upon and called "pop music" and sell-outs. Metropolis Records and Ascension Records are considered to be a major music labels and to be avoided.
Anything that's too produced, is not distorted to hell, has the traditional "verse-chorus" structure, traditional dance beat structure, hooks and even remotely catchy is considered to be "mainstream".
You have to understand that these people pride themselves for shelling out the big bucks for some 50 copy limited edition CD that comes in a rusty metal case made from genuine WW2 Panther tank armor. On the CD, there are 16 minutes of distorted radio static with samples from Joseph Goebbels speeches.
Genres such as "noise", "power noise" and "power electronics" are well regarded. Power electronics albums usually consist of terribly distorted, high frequency sounds of electric interference with random pitch shifting and some guy screaming his lungs out about torturing and raping somebody. I kid you not.
Well, it's not all bad. I am exaggerating a bit to get my point across here. There are truly some very creative, genuinely talented, under-appreciated artists in the scene too and I still listen to a lot of that *****.
I hope I made it clear why NIN is considered to be "mainstream crap" in some circles. Personally, I still like NIN. I wasn't too crazy about "With Teeth", but I am still eagerly awaiting "Year Zero". - zero01101, on 10/12/2007, -5/+22this is by far the most interesting crap i've read/heard/been freaked out by in weeks.
so engrossing.
ballgameover.mp3 + intense midwest blizzard = creeeeepy. - sych0, on 10/12/2007, -2/+19Guys, the release date has already been announced on nin.com. April 17th
http://www.nin.com/current/index.html - sorrow, on 10/12/2007, -2/+18Radiohead is on that boat too.. good stuff
- CodeAlchemist, on 10/12/2007, -4/+20How long until the city of Boston launches a full-blown investigation to test the municipal water supply?
I give them... oh, about two weeks. - FishPoisonCon, on 10/12/2007, -17/+33"NIN is mainstream music???"
uh.. ya... this hasn't been argued since i was in 9th grade (that's 1994, btw) - zerokit, on 10/12/2007, -1/+16Anyone catch the morse code at the end of the audio clips?
- sleepwalkers, on 10/12/2007, -0/+14The numbers you guys are coming up with are Bible verses, not dates relating to anything in the real world.
The new album (Year Zero) is a concept album based upon a bleak 1984-esque future, and all of these websites revolve around the concept of the album.
I'm getting very excited. - sorrow, on 10/12/2007, -2/+15Yeah, Trent Reznor obviously craves the spotlight and goes to all the normal pop culture gatherings.
...or not. - raithetarkon, on 10/12/2007, -3/+16Trent didn't... Ministry did. When NINs first album Pretty Hate Machine came out, which was more of a dark synthpop album, Ministry had already "created" the genre of industrial metal about a year earlier.
That said.. if NIN is mainstream, then I guess Nirvana was too. Didn't you hate how commercial and fake their material was? /sarcasm - treed, on 10/12/2007, -0/+13Just found this: http://www.consolidatedmailsystems.com/citizen_unknown/
Although this is more interesting:
http://www.consolidatedmailsystems.com/nooneimportant/ - voyetra8, on 10/12/2007, -3/+16Best viral marketing campaign I've seen yet.
Straight-up brilliant. - sych0, on 10/12/2007, -2/+14in under 5 years no less :)
Im psyched - inactive, on 10/12/2007, -5/+17Halo 2 was pretty hate machine. That existed long before any .com's existed.
Or did you mean another halo? - inactive, on 10/12/2007, -1/+13The tour shirt with the highlighted letters; 'im trying to believe'
http://img.photobucket.com/albums/v699/meathead666/tourtshirt.jpg
im so excited. plus who would of though nine inch nails would make it on digg? hooray - bat-21, on 10/12/2007, -2/+13First, someone should tie EricCiccone to a chair and make him watch Broken over and over again.
Second, no one person or group is responsible for industrial. It evolved from the punk movement and electronica (ex. Kraftwerk, Wendy Carlos) that were emerging at the same time in the 1970s. - tgallinger, on 10/12/2007, -0/+10The picture of the Church of Plano is actually the Cathedral of Our Lady of Angels in LA.
http://images.google.com/images?svnum=10&hl=en&q=los%20angeles%20cathedral&ie=UTF-8&oe=UTF-8&sa=N&tab=wi - fjvwing, on 10/12/2007, -5/+15I was wondering whether the current social and political morass would give us activism back like it used to exist in the 60s and 70s.
Alas, it seems it brought back the Earnest Serious Concept Album first. - inactive, on 10/12/2007, -4/+14That coming from a guy named "hansolo69"
lolz.
GTFO. - VipeNess, on 10/12/2007, -4/+13yeah well... if you liked donnie darko... you can check out his new movie, which the website is a mystery itself...
http://southlandtales.com/ - videoCT, on 10/12/2007, -2/+11good for Reznor. Even the kid up a ways who said "NIN is mainstream music?" has given NIN free marketing. Trent Reznor is showing his smarts.
- hecatomb, on 10/12/2007, -3/+12This is awesome... At first I thought Firefox was goofing up the anotherversionofthetruth.com "forum" page... The overlaid text where you have to highlight it to read what is says is ingenious.
By far the best deployment of f'ed up "viral" marketing I've seen on the web. Very fitting for NIN. - TheKricket, on 10/12/2007, -4/+13wow - only an arrogant self-serving prick would ever refer to his/her own body of work as having "depth, subtlety, and meaning" - boy, someone is REALLY high on themselves...
or just plain high - "its like, woah dude, my music really means something - people totally feel it, man - i mean, really..." - Dignan666, on 10/12/2007, -2/+11Not to nitpick, but Skinny Puppy's song Warlock was on Rabies (1989) and that video you posted is new (fan made circa 2006). In 1989, NIN released their debut album Pretty Hate Machine which while not completely revolutionary, was pretty damn innovative.
Yeah, Skinny Puppy was probably more advanced, but they are also slightly older guys (about 3-5 years older). The 80's were tragic for a lot of people. - spyrochaete, on 10/12/2007, -2/+10Then he should have hired Digg's web designer. Unlike Digg, Reznor is wasting valuable advertising space with content.
- FishPoisonCon, on 10/12/2007, -1/+9lol - good thing that chick dumped him and he started feeling sorry for himself before PHM came out...
you're right, though - i just never got into SP as much as i did the IDEA of them. musically, i would say NIN has surpassed anything SP ever did... of course we probably wouldn't even be talking about it if it wasn't for bands like skinny puppy, cabaret voltaire, coil, throbbing gristle, clock DVA, etc... -
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