181 Comments
- LetsGoHawks, on 02/27/2008, -5/+135The density of the music industry execs is stupefying to behold.
How hard is it to figure out that the future is in digital downloads.
1) Stop letting 3rd parties like iTunes sell your bands. You need to get people to YOUR website so that you can promote your other bands to them... and you don't have to give up a cut of the money.
2) Make your website kick-ass. F'n iTunes is successful, and it kinda sucks, so how hard can it be.
3) On your site, sell DRM free singles, People can order CD's for home delivery too. Have a multi-tiered pricing scheme... the real hot singles are $1, but up and comers or old stuff are maybe 50 cents. Do like the old 45's and if you buy a single you get another song with it for free (free song chosen by the company, not the consumer, or maybe let the consumer choose from 5 choices)
4)Have lots of free goodies like ringtones, desktop pictures, concert ticket giveaways that sort of thing. People can order CD's for home delivery too.
5) Have a LOW PRICE ($5 a month?) subscription service that lets the users tune in to streaming feeds of your bands or pick specific songs to listen to whole. Make it cheap enough that people would rather pay than go through the hassle of piracy.
6) Realize that piracy is here to stay. Make reasonable efforts to combat it, but be really careful about who you go after so as not to alienate consumers.
There ya go. That's my 5 minute solution to the problem. - tj111, on 02/27/2008, -1/+101Music 2.0! Finally, more buzzwords!
- CharlesSaint, on 02/27/2008, -3/+73This guy is about as timely as a White Star exec. proclaiming that the Titanic has sunk.
- CharlesSaint, on 02/27/2008, -0/+68PS - You don't know ***** about my life, and I don't know ***** about yours, so don't make presumptions about mine. I would've gotten to know more about you by checking out your blog at http://www.collins.net.pr/blog/ , but then I saw your website layout and started to feel sorry for you. It must have been a true technical feat to make that incredible blog using such amazingly powerful webpage crafting tools such as Microsoft Front Page 6.0.
Alright Dean, that last one was a cheap-shot; I like the picture of you on your boat in front of the Sydney Opera House ( http://www.collins.net.pr/images/Dean.jpg ). Hope your life is going well. Let me give you a little pro-tip for future blog development though. Front Page is *****. No one uses it except for Mom's and teenie boppers that don't know jack about websites. That's like telling someone your preferred browser is IE 6. At that point, you lose all credibility. - stonebone4, on 02/27/2008, -0/+68As long as the logo for Music 2.0 has Lime Green and Gradients in it, I'm sold.
Double-sold if there's a shiny floor reflection effect! - CharlesSaint, on 02/27/2008, -1/+57Dear Dean Collins:
What the ***** you talking about? I eat Multi-Grain Cheerios for breakfast you piss-nut, and more to the point, did you even engage your ***** brain and try to grasp the analogy? In case you've been in a coma for the past year and half or so, this is the exact same ***** that EVERYONE around here has been writing about, blogging about, and talking about all over the internet and TV. All the trends have been pointing to these conclusions for some time now, but no one in RIAA-land wanted to face the ***** music. And guess what? They lost money, and they're continuing to lose money, and now they're scrambling because they didn't respond to the market; they didn't adapt and they kept on trying to force the market and make up losses with litigation (and still continue to). All I was saying is that this guy is a day late and a dollar short with his "assessment" is all. It's not surprising either that EMI is the frontrunner in embracing these new models, seeing as they are in the crapper at the moment http://www.guardian.co.uk/business/2008/jan/15/pri ... , it stands to reason they would be the ones most actively seeking alternatives.
I am all for these proposed changes, I'm glad they came at SOME point, but the thing is, they would come at some point with or without these record labels behind it. The difference is whether these guys are going to adapt to a ever-increasing digital world and embrace new models, or be left behind for new start-ups to overtake them. So in closing Dean, ***** you very much.
Cheers,
I don't give a ***** about your name. - zedzedtop, on 02/27/2008, -0/+39I'm gonna hold out until 2.0 service pack 1
- nekochan, on 02/27/2008, -0/+31Buzzwords 2.0!
they're in private beta. - dondara, on 02/27/2008, -0/+31Dude, clear, progressive thinking like that will get you sued in this country. Take your sane, profitable ideas and GTFO.
Sincerely,
The RIAA - creepermclurker, on 02/27/2008, -0/+31Thanks for the link, Chuck! Funniest thing I've seen all day. We've been passing it around the office for laughs.
He's an IT consultant?
B.S. He's full of it.
Nice site there Deano. /sarcasm
And you look like a poser chump too. - doshindude, on 02/27/2008, -2/+32Again with the ____ 2.0 things....
- scarysnow, on 02/27/2008, -1/+29I hadn't even realized that music had earned a version number in the first place.
- CharlesSaint, on 02/27/2008, -2/+29Well pardon my french then, but... What the ***** are they doing in the industry if they can't see this kind of ***** coming? That's their ***** job! That's like saying the Fed Reserve board doesn't have a clue what's going on in the economy and can't see what's going to happen (or at least make strong predictions).
- CharlesSaint, on 02/27/2008, -0/+26Thanks :-) . Glad it brightened your day.
- SinisterBunni, on 02/28/2008, -0/+22I just looked at his "site". All I can say is - BWHAHAHAHAHAHAHAHAHAHA. IT consultant my ass...
- trer, on 02/27/2008, -0/+19We're only at 2.0? I would think Music 1.0 consisted of cavemen hitting rocks together and yodeling. We've come a long way since then?
- jhandfield, on 02/28/2008, -0/+18"Integrating" his blog into his website by way of an iframe is pure, unadulterated genius.
I must hire this man! - DKSprocket, on 02/27/2008, -0/+17To quote Seth Godin: "Music is not in trouble. The music industry is in trouble".
More people than ever are listening to music. No problems there. - SinisterBunni, on 02/28/2008, -0/+17I just clicked around on his site and looked at the profile... he is a marketing/sales dick posing as an IT consultant. "Gee, I can spell IT".
- ronaldinho, on 02/27/2008, -0/+16It's good that the artists and consumers are regaining the power to decide this industry. And take note, RIAA: Now it's us, not you, that are holding the cards. If we want to screw you, we WILL (and most of us already are doing just that). I got two words for you: SUCK IT!
- inactive, on 02/27/2008, -0/+13"Not alienate consumers"
DRM especially has alienated the demographic that Pirates the most music:Hardcore listeners who care about quality.
B/C of DRM locking songs and the ***** bitrate most AAC songs are encoded in I would much rather steal the music and use my money for CDs by local artists. - paintpro, on 02/27/2008, -0/+12An album was more expensive than that 20 years ago! $5 for a digital album maybe, but for lossless quality on a physical format? Be realistic.
- CharlesSaint, on 02/27/2008, -0/+12I think you give him too much credit.
- CharlesSaint, on 02/27/2008, -0/+12Just because they don't know how to fix something in the short term, doesn't mean they don't know what's broken and the steps to fix it in the long run (it's a matter of how much to tweak certain factors [ie: interest rate], length of time involved, and other factors). And it doesn't mean they didn't see it coming either. I highly doubt they didn't. And even if they knew, it's doubtful they would promote that fact, given that would only create panic and instability within the marketplace.
- CharlesSaint, on 02/27/2008, -0/+11Edit time ran out: All I was trying to do was make a simple analogy, it wasn't the best one, but it was the first one I thought of. Predicting the ENTIRE economy is a lot tougher than predicting the trends of one specific market, especially when every major firm in that single market is working on a solution.
- Soonago, on 02/27/2008, -1/+10Well done. Though I'd still push for the average price of a CD to drop to $5.
- majmcdonald, on 02/27/2008, -0/+9Music 1.0? That makes it sound like the current way of distributing music is the first way, the way we've always done it. Newsflash to the music industry - music has been around for thousands of years.
Music existed without you, and it will continue to exist long after the your current methods are dead and forgotten. - bigfinger, on 02/27/2008, -0/+9They need to learn we want it yesterday; we don't like album filler, be able to do what we please with it, and share it with friends. That’s what music 2.0 should be. Available now, just what you want, DRM free, and sharable.
- kopaka649, on 02/28/2008, -0/+8The iframe doesn't even have the closing ">". How unique!
- ShaffeyBoy, on 02/27/2008, -1/+9Yeah, like putting a new number behind your product is going to change the fact that YOU SUCK!
- stonebone4, on 02/27/2008, -0/+8Service pack 2, dude, the third version is always the best
- Bornhuetter, on 02/27/2008, -0/+7The music industry is dead, long live the music industry!
- 4321234, on 02/27/2008, -0/+7I'm OK with Music2.0 as long as it's backwards compatible with BitTorrent1.0
- tommyredcoat, on 02/27/2008, -1/+8Did you just describe the limewire logo?
- ddotccDPU, on 02/27/2008, -0/+6I think that was actually the alpha .3 release
- spyrochaete, on 02/27/2008, -0/+6Music 3.11 for Workgroups?
- inactive, on 02/27/2008, -0/+6Dear music industry: Please put headroom back into digital recordings. I haven't been able to hear a high hat in fifteen years.
- y3rt, on 02/27/2008, -1/+6I really want to comment but I'm only running Sarcasm 1.3™
- kingmanic, on 02/27/2008, -0/+51- Generating traffic and consumer confidence is hard and expensive. Net infrastructure is hard and expensive. Good GUI is expensive. iTunes takes a very small cut and it's easy. Thus they sell through iTunes because apple took care of all the hard bits.
2- The web is littered with example of how hard it is. For each success (Digg, slashdot, Facebook, iTunes) there are dozens of failures (MP3.com etc..).
3- not too bad an idea.
4- Many are going that way
5- Good idea too
6- Very very true.
I agree they need to be more consumer friendly but making their own itunes is hard and counter productive. I'm sure they all ***** themselves in fear of a apple monopoly but 1 itunes shop for each label isn't the answer either. - mysedai, on 02/27/2008, -2/+7deanc is either a troll or a music exec. Maybe both.
- jsd8cc, on 02/27/2008, -0/+5Me: "Music exec 1.0 is dead."
- NeverSage, on 02/27/2008, -0/+4As much as I hate buzzwords, this Music 2.0 thing sounds positive. "DRM on purchased music is dead." Yes please.
- MrTRiX, on 02/27/2008, -2/+6It would be a Cunard Line exec now.
- rasp, on 02/27/2008, -1/+5Actually, it should be that Music 2.0 is dead. (commercial) Music 1.0 was sheet music that people used to buy before recorded music was widely available when people used to play their own instruments or hired scores of people to do it. This was a huge industry. The recorded music industry as we know it today put probably hundreds of thousands of people out of work with their recorded music that was easy to replicate/required no expensive people to play it and certainly didn't require sheet music.
It's ironic that an industry that owes its existence to putting out of business a less efficient business model would complain about being put out of business by a more efficient model. - katanaswordfish, on 02/27/2008, -0/+4So i guess the musical shifts from the time of Mozart to the time of Charlie Parker were not significant enough to justify the creation of a "Music 2.0" buzzword. But the epic difference from major scale pop song A, to major scale pop song B is large enough...
- ePuck, on 02/27/2008, -0/+4Music 2.0, a term only a computer illiterate, out of touch music exec could understand. lol
- juicebag, on 02/27/2008, -0/+4I agree. It should be "Music Industry 2.0" if anything.
- JavertHolmes, on 02/27/2008, -0/+4My utopian vision is seeing a future where artists make more money licensing their songs to Guitar Hero/ripoffs/spinoffs than iTunes, basically forcing them to acknowledge that the people pounding away at the five plastic buttons are what's putting food in their mouths.
Music stores would open across the world dedicated to nothing but selling various plastic skinned video game instrument peripherals with the musical equivalent of a porn section behind two saloon doors selling the real instruments to various bitter musicians who can't comprehend why anyone would take up a fake instrument instead of a real one.
LONG LIVE THE FISHER PRICE MUSICAL ACCESSORIES. - wharlie, on 02/27/2008, -0/+4I'm sticking to MusicXP, cause MusicVista sucks.
- aaaleman, on 02/27/2008, -0/+4Nope. New way of ripping off artists.
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