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67 Comments
- mbwilliamson, on 10/12/2007, -5/+26I, for one, think the marketing people at Nintendo are geniuses. Think about it. On Digg alone, we've been seeing nonstop Wii articles every day. The Internet is fuming with discussions on this console. If the console remained as Revolution, people would not be talking about it as they are with Wii. Yes, I agree it's a dumb name; however, it is dumb enough to stick out in our minds and conversations. People are talking nonstop about it. And that's the ultimate goal of marketing...to get consumers to think and talk about it.
- inactive, on 10/12/2007, -7/+18"Of course, it also sounds like the French word for "yes," "oui" -- but how big is the French Nintendo market?"
Bigger than the Scottish market... :p - Trjn, on 10/12/2007, -1/+11@valour, I think you'll find that in regards to marketing, brand RECALL is more important than brand RECOGNITION.
Recall being the names that come up when you think of something general, so when you hear about consoles lately you think of Nintendo because of the stupidity of the name. It's got it stuck in our minds and a lot of people are going to go "games consoles? like that one with the stupid name? The Wii?"
Recognition is simply being able to know what something is when you see it, somewhat important, but compared to recall, its nowhere near as powerful.
I don't think this is the best name they could have picked, but in terms of marketing, I have to say it works out better than the PS3 or the 360, at least for the market they are trying to aim for, the casual and non-gaming folk. - BloodJunkie, on 10/12/2007, -5/+12Take that, Scotland!
- dragonmortal, on 10/12/2007, -1/+7you could pretend that the 2 i's are roman numerals and just call it W2 that way everyone will think you are talking about tax day instead of a gaming machine with a gay name
- cbrack, on 10/12/2007, -1/+6If they were going for silly they would've named it WiiWii
- ShitHappens, on 10/12/2007, -3/+7solarisom:
I'm not sick of Wii... I'm sick of all the "[somebody] reacts to Wii" stories. Everyone has a different opinion. Must they all make the front page? - Fitzavig, on 10/12/2007, -3/+7exactly! it is a retarded name imo, but why then are we still talking about it and not the PS3 or Xbox 360? Nintendo has gained a lot of focus recently and just in time for E3. It's almost like they planned for this...
- namuh, on 10/12/2007, -1/+4I think it would be pretty cool if they put Wii in front of the names of the new games.
Wii Zelda
Wii Starfox
Wii Metroid
Wii. Play together. - rodrigo74, on 10/12/2007, -0/+3From the article:
"Your mother or girlfriend doesn't want something called an Xbox 360"
Well, I don't know about the kind of girls YOU date, but my girlfriend certainly wants an Xbox 360 (hmm..actually as a Linux user I think she would prefer to wait for the PS3..but you get the idea).
Enough with these sexist stereotypes :) - Sagan1337, on 10/12/2007, -5/+8Maybe Nintendo was looking for a silly name, and are perfectly happy with the impact the name made.
Revolution was too serious for what they are trying to achieve with the Wii. After all they want to reach all the granddads and girfriends on this world. - drsnacks, on 10/12/2007, -0/+3No, that's just another example of Britons trying to be different than Americans. Even though we popularized the internet, and are an English-speaking country, for some reason, they couldn't just go with our word for it. They had to add a twee little "s" at the end.
- inactive, on 10/12/2007, -0/+3Dunno, most people I know just say "I'm gonna go play my Nintendo"...
- kilodelta, on 10/12/2007, -0/+2i've never heard of any of those game developers. or their companies, for that matter.
- inactive, on 10/12/2007, -5/+7No wonder...the Playstation One hasn't even been released here yet. Saying that, neither has electricity. :(
- solarisom, on 10/12/2007, -2/+4Given that E3's just around the corner, I don't think that you should find more stories surprising or inappropriate, but digg does have rumor overloads from time to time :-P
In any case, I think it'll be at least a few weeks that we won't be sick of Wii (sounds very Hawaiian, doesn't it), but we'll miss ya - OBKenobi, on 10/12/2007, -0/+2Hard Gay says: Time to play with Wii!
Icchyau!!!!!!!!!!!!!!! Wiiiiiiiiiiiiiiiiii!!!!!!! Ultura Lenardu Marutin! Bigu Maku!
Hey hey let's go kenka suru
Taisetsu na mono protect my balls!
Boku ga warui so let's fighting...
Let's fighting love!
Let's fighting love!
Kusoyaro Wiiiiiiiiiiiiiiiii! - purezero, on 10/12/2007, -1/+3I think one thing Nintendo is trying to do with the name is to get an extremely common word like "We" and connect it to their console, Wii. And so people that have heard the name "Wii" may get reminded of it in any normal conversation. I'm starting to find myself thinking about it when someone says "We did this..." or "We did that.."
I think the controversy around the name will slowly fade away and it will stick. Everyone may not like it, but really, it's not that big of a deal. - vtwin, on 10/12/2007, -0/+2If you remove "War", you get World II or Wii...
- ViRaZ, on 10/12/2007, -0/+2Nah, they are just trying to blend with the market by rhyming. Playstation 3, Xbox 360, Nintendo Wii, See?
- garretble, on 10/12/2007, -1/+3I don't want to sound silly here, but can someone tell me who Backbone Entertainment, Wideload Games, and Manifesto Games are? What have they made that makes them people we need to listen to? I'm not trying to be a jerk or anything, but I seriously haven't heard of these people.
- colinpowell, on 10/12/2007, -0/+2Seriously. Given two years on the market, the name Revolution would come to be a major anchor. At some point a revolution ceases to be a revolution and is simply the status quo.
- Yuffie, on 10/12/2007, -1/+3I hope this whole wii thing is an evil joke from Nintendo to market thier product and they will reviel the real name at E3...
- vh1`, on 10/12/2007, -1/+3I'll be honest, the first thing that came to mind when you said "Wii play together" was DOA
- cyrix, on 10/12/2007, -3/+5"you should do something better with your time when on the internets."
Internets? Are these like levels you move up too?
exp +500
You leveled up! - rodrigo74, on 10/12/2007, -0/+2Well, a lot of people in my home country, Brazil, do! :(
- MrMickMan, on 10/12/2007, -2/+4If it's not Scottish, it's Craaaap!
- ra3ndy, on 10/12/2007, -0/+2Yea, it would be a good slogan if the Xbox's tagline wasn't already "It's good to play together."
- Ghost_MH, on 10/12/2007, -1/+3@alexkorova
Not so much a male-oriented market, but it has certainly be pushed in that direction for the past decade+. Even then, the market still is split somewhat evenly...At least compared to what most people believe. Most think it's 90%-10% in favor of men, but, if memory serves me well, women are closer to 30-40% of the market.
With that said, please excuse my rant here...
It's annoying...There are far too many games and developers and marketing teams that are trying to reaffirm my masculinity through video games. I just want to tell them I'm fine...And that I feel manly enough as it is, just give me something with a bit of depth. Stop trying to stroke my ego and appeal to the mid-puberty, twelve year old boy in us all. - wedgea18, on 10/12/2007, -1/+3@Valour
Xbox 360 or PS3 will not sell as many systems for their names as they do for killer graphics and killer apps.
Not only does Wii stick out like a sore thumb and call major attention to itself by name and design, but it has major franchises, killer apps (Madden, Smash Bros, ect), great graphics, and HUGE differentiation that WiiLL turn into a sale. And The "Wii" served it's purpose in simply catching our attention.
On another note, I'm glad all this "Wii? WTF ZOMGLOL!1!" crud is going around now and not at E3. E3 Wii is going to be awesome and I wouldn't want to see that overshadowed by discussion about the name. - ra3ndy, on 10/12/2007, -0/+2who the hell says "asc2"?
- JustAQuark, on 10/12/2007, -0/+2I really do not see why Wii would be more ridiculouse than Playstation or Xbox ..... Wii's an original name, short and easy to pronunce. Who cares it sounds like We or Oui in french ....
- Brak710101, on 10/12/2007, -0/+2I'm fairly sure that most gamer's first opionion was...
"Lol!", "Wait... WTF?"I
Either way, like Robert for DL.tv, I hope the name stays, a good change from the regular Playstation and Xboxy names. - megaton, on 10/12/2007, -3/+5valour, that's the problem: YOU don't understand what Nintendo is doing with the name. Believe me, there are plenty of us that know exactly what Nintendo is doing and recognize it as a brilliant move. Whether you choose to retort with some half-wit cut-down or not is up to you, but I encourage you to think before you speak. Many, many highly intelligent people recognize, accept, and appreciate Nintendo's marketing direction, and that should tell you something. You learned everything else you know from someone more intelligent than you, no? Think... then speak.
- duncn, on 10/12/2007, -0/+2I for one can't wait until the Nintendo Puu
- colinpowell, on 10/12/2007, -0/+2@valour - While it may not seem like good publicity, that phrase was not coined because there genuinely is NO bad publicity. It means that in the hands of a good spin artist even bad publicity can be translated into people constantly thinking about your product.
Take, for example, Martha Stewart. She was on house arrest for a while for committing a felony. Now she's ***** rolling in cash.
Think about the last time you used the word 'wee' for going to the bathroom . . . "Dude, hold on a sec, I gotta go wee." I'm going to guess that after this name's been around for a while the initial bad publicity will be revealed as the moment Nintendo's new console leapt above the PS3 and 360 in the conciousness of the public (and, importantly, not just the digg public). - rodrigo74, on 10/12/2007, -0/+2I think it's more about personal taste than gender.
Edit: sorry, think should be in the previous thread, responding to alexkorova. - calabria, on 10/12/2007, -0/+2I like the name. it grew on me really fast. something about it just clicked after awhile....
- colinpowell, on 10/12/2007, -0/+2Amen. I looked at the title and thought, "Interesting, I wonder who they'll ask."
Backbone published Age of Empires for the DS
Wideload published Stubbs the Zombie . . .
Manifesto published . . . a burning hot statement about indie game developers.
Honestly, I love the idea of indie game companies wresting power away the EAs and Microsofts of this world, but I'm not sure those are the opinions I was looking for on a subject like this. - rodrigo74, on 10/12/2007, -0/+2I wonder if some people will start calling it "w-two", the same way some people say "asc-2" for ascii.
First time I read "wii" I actually thought of World War II (wwii), but maybe it's only me. - iFindout, on 10/12/2007, -1/+2Seriously, ya smoking too much Wiid up in here. Let's turn the page for a day or two and let the hype be posted on the IGN's of the world boards.
- MouseCircus, on 10/12/2007, -1/+2Oddly, that sounds like a good idea. Maybe it'd give everyone a sense of familiarity considering it's similar to how Apple names their products. Plus the fact that Nintendo design is akin to Apple design.
Personally, I like the ring of the name Wii, and even more so when the name of a franchise follows it. - alexkorova, on 10/12/2007, -0/+1So you don't feel the current (and certainly past 5 years) of the gaming market has been a very male-orientated market?
- hawpan, on 10/12/2007, -0/+1You are all proving the same point, Wii spells publicity. Valour's McDonald's argument is invalid. McDonald's food may as well be made of human feces, it's that bad, but you'll never see that McDonald's commercial because if people started to realize that feces might taste better than their hamburgers, they'd stop going. Nintendo is so confident with their new system that they gave it this ***** name just to get people to pay attention to it and rely on its features to do the rest. For those who somehow had never heard of the revolution, they have certainly heard of the Wii. And if that sparks their interest enough to find out what the Wii is...win 1 for nintendo.
- badave, on 10/12/2007, -0/+1The last developer on the page had a good point. The name probably won't change a thing, but it'll be everything else that does. Developers aren't marketers and neither am I, but I have resisted buying things based on brand and more on the stuff the thing does, and I think everyone else should too.
If the Wii is really cool and fun to play, I'll go get one. It isn't about the name. Really now... - PhaseDMA, on 10/12/2007, -1/+2Digg isn't still talking about the name because of the name. Digg is still talking about the name because it's something about Nintendo. Just like 3 video recaps about the DS Lite that are all but the same all land on the front page (not saying this is bad at all).
Good, bad, or "who cares" anything Nintendo that is at all intresting will land on the front page and in most cases stay on the front page for a nice chunk of time. - aries316, on 10/12/2007, -0/+1I can hear it now i will be yelling at the kids "kids stop playing with your (wii we) need to eat dinner
- theLimit, on 10/12/2007, -0/+1The name doesn't matter. Everyone I know that was going to buy a Revolution is still going to buy it now that it is called Wii. Most people call every video game console a Nintendo anyway, so there will be no problems at EBGames when when grandma wants to buy little Johnny a Wii. Heck, my aunt played Super Mario Bros. for twenty years and called the Koopa Troopas "ducks" until the day she died. As long as it has Zelda and Metroid, the hardcore gamers will buy it. Pokemon will keep the "wii" ones happy, and of course Mario will appear in every other game. MS and Sony can have all the sports and shooter fans, Nintendo will get all the real gamers.
- jwspiker, on 10/12/2007, -0/+1Man, it's actually kind of funny, I can't seem to stop hearing about the name of this console. It's like everyone is talking about it. Did you hear that statement? Everyone is talking about how bad it is. But guess what, it's questionable, but it's giving big N free press. I think it's a great name because of this very thing. It's appealing accross the board.
- zerowing666, on 10/12/2007, -0/+1who cares what its called, as long as link and mario are making an appearance on the console im sold
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