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- kernelhappy, on 10/12/2007, -0/+20Here is a "Interactive Table" of the brands much easier to deal with:
http://bwnt.businessweek.com/brand/2006/ - DoctorNo, on 10/12/2007, -4/+20>>Microsoft is definitely #2 though :)
I'm not so sure. Being that this article is about the strength of the BRAND, not the profitability of the company. If that was the case CitiGroup and Xeon Mobile would be up there.
Article says "Threats from Google and Apple haven't yet offset the power of its Windows and Office monopolies."
But do people buy Windows and Office because of the "Microsoft" brand, or do they buy it because they have to? - MasterChi, on 10/12/2007, -6/+19Always Coca-Cola.
- lordslumber, on 10/12/2007, -0/+824 Google
$12,376 million
2005 Rank/Value
38 / $8,461 million
** 46% change from 2005 **
I didn't see it either on first glance. - LaughingMan11, on 10/12/2007, -0/+7DoctorNo:
I'm thinking business week has their own made up sense of "brand," or one that heavily favors *corporate* brand loyalty rather than your average consumer.
Most people use Microsoft Office for example because of ubiquity... however as the saying goes, no one ever got fired for using Microsoft. - modsuperstar, on 10/12/2007, -0/+6You seem to forget GE owns 80% of NBC-Universal as well as all their manufacturing and technology holdings. If it hasn't changed in the last bit I believe Universal is the largest of the music labels, coupled with the second biggest television network, I think that definitely explains why they're #4.
- cmiz, on 10/12/2007, -2/+8GE is a gigantic company, and you can buy their products most places worldwide. Apple is popular, and has _some_ world brand recognition... but hasn't really caught on all that much outside of the US. (I've heard non-Americans say "Apple who?")
Pepsi, Honda and Disney probably should have been ranked higher. I'm gonna call BS on this article though because Louis Vuitton was ranked above Pepsi. Uh... hello?! A lot of people in the US don't even know who he is. - UncommonSense, on 10/12/2007, -0/+5Not completely arbitrary. It took a lot of time and careful analysis to put the names of the companies on the dartboard.
- wqwert, on 10/12/2007, -0/+5This is the table in question, sorted by % change in value.
http://bwnt.businessweek.com/brand/2006/index.asp?sortCol=change&sortOrder=DESC&pageNum=1&resultNum=100§or= - Tebixan, on 10/12/2007, -1/+6For all the grief MS recieves they actually have pretty good products. I use Windows and Office every day at home and at work, and I just had my first crash of the year about a week ago. Even that was just because I pissed off VB by writting some bad code.
MS certainly doesn't have any brand loyalty. There are so many people out there who think its "cool" to hate the top dog. Office is a great utility though, and until someone comes along with something else thats just as reliable, the world will rely on it. - clickwir, on 10/12/2007, -3/+8Hey! Lets put "Google" in the headline/story and get some more diggs for nothing!
- Kucher, on 10/12/2007, -0/+5Is that Kevin Bacon using that MacBook on the Apple page...?! (#39)
- B111, on 10/12/2007, -0/+4It is probably somewhat biased towards American firms, but are suggesting that as a brand, AMEX is smaller than the BBC, Vodaphone, and Manchester United?
- abagchee, on 10/12/2007, -1/+5Anyone who knows rudimentary statitics, this is completely arbitrary? Google and Apple ranked so low? Of its BusinessWeek with its psuedo-business coverage. Forbes hasn't published results for this year but according to their analysis for 2005 the first five were Apple, Blackberry, Google, Amazon, and Yahoo. That list actually makes sense! (http://www.forbes.com/free_forbes/2005/0620/115tab.html)
- ZergyPoo, on 10/12/2007, -4/+8I think he meant that they had the biggest % increase... but I don't see that written anywhere.
Microsoft is definitely #2 though :) - flinch, on 10/12/2007, -0/+3From the article:
"To even qualify for the list, each brand must derive about a third of its earnings outside its home country, be recognizable outside of its base of customers, and have publicly available marketing and financial data. One or more of those criteria eliminate such heavyweights as Visa, Wal-Mart, Mars, and CNN." - Zippo, on 10/12/2007, -1/+4"Nintendo is No.1 in portable video-game consoles, but the unconventional new Wii console machine due out this autumn could be a harder sell."
Harder sell indeed. Because we all know how hard of a sell the unconventional DS is... The Wii was only a "harder sell" until E3. I bet stores won't be able to keep the Wii on the shelves. - samdu, on 10/12/2007, -1/+4And Microsoft's #2 and Sony's #26. What's your point?
- kent1146, on 10/12/2007, -0/+3I don't want to get into a PS3 vs Wii fanboy fight... but to put this gently, I would say that the mass consumer market doesn't know what the Wii is, due to lack of advertising and education of the "Wii" brand name. Meanwhile, the "Playstation" brand name is strong, and has been out for nearly a decade. Based **purely on brand name power**, Playstation3 has an edge over the Wii.
Having said all that, I still think the Wii is gonna cream the PS3 in overall sales :) - mecole21, on 10/12/2007, -0/+2JPMorgan, HSBC, Merrill Lynch, & Morgan Stanley are all huge financial companies...
- NSMike, on 10/12/2007, -3/+5Google had a 46% change. I didn't see one bigger than that on the whole list. I didn't see any other one above 15%, actually.
- conan359, on 10/12/2007, -0/+2I was wondering the same thing. I know it's one of the largest companies in the world. Its where we go to buy all our other top 100 brands, except the designer clothes.
- Escamillo, on 10/12/2007, -0/+2Cause Dell sucks?
- Ninjab3ar, on 10/12/2007, -0/+2google is not #1 is because coca-cola makes better soft drinks
- spthomas, on 10/12/2007, -1/+3Keep in mind this ranking isn't internet-based brands, it's a name brands. In your day to day life you will use/interact with a lot more brands then Google, especially if you are not in an IT related field. Although I don't agree 100% with the ranking, in my opinion Google should have been even further down the list, at least behind Sony.
- UltraNurd, on 10/12/2007, -0/+2So if I haven't heard of a few of these brands, what does that mean?
- slim7, on 10/12/2007, -1/+3since when are louis vuitton handbags more known than google , who put that thing together
http://www.itunessdk.com/xport - tchawla, on 10/12/2007, -0/+2Accenture is a worldwide consulting company. They have five different divisons of consulting including management and technology consulting. Chances are, if you work for a large company, Accenture is doing some work for you.
Just because a company isn't a consumer sales company doesn't mean they don't have a valued brand. - JeremiahLBurns, on 10/12/2007, -1/+3I happen to work for a company that does graphic packaging for Kellogg's. Lots of people are completely unaware of the Kellogg subsidiaries or some of the products that make Kellogg's such a powerful player. Most people hear "Kellogg's" and they think cereal. From the standpoint of breakfast foods, one would wonder how a company can be so big. But don't forget they also make -
Eggo
Pop Tarts
Nutri-Grain
A whole line of Fruit Snacks
Plus several other brands including but not limited to -
Keebler
Sunshine (Cheez-It)
Murray
Kashi
just to name a few! And you don't see the likes of Post or General Mills on the list. And remember, I don't work for Kellogg's. I work for another company entirely. Kellogg's is but one of our clients. So I'm not promoting my own people...but I've been impressed by Kellogg's, I have to say. - samdu, on 10/12/2007, -1/+3Nescafe? Nescafe?!?!?
- adizzy615, on 10/12/2007, -0/+2SAP is the second biggest software company in the world.
- skipere, on 10/12/2007, -0/+1Most are US base companies.
Japan: Technology .
UK: banking and oil.
France: smelly things and watches.
Italy: fashion.
I want to see this list again next 5 and 10 year later. - oyourmom, on 10/12/2007, -0/+1I think IBM should be 1, i mean if you dont know what IBM is your from 1900! Oh wait, even in 1900 people knew what it was, maybe like 1887 people didnt know because it didnt exist until 1888. How about all the other companies, cant even touch IBM, maybe Coca Cola but still they never invented a single micro-chip.
- mikew101, on 10/12/2007, -0/+1funniest thing all day
- rdoger6424, on 10/12/2007, -1/+2@phillyphill Profits=revenue-expenses. Profit margins are Price to customer-price to you.
- inactive, on 10/12/2007, -0/+1Am I the only one who noticed it claimed HSBC (Hong kong and Shan hi Banking Company) was based in the UK ?
- kent1146, on 10/12/2007, -0/+1Because "well-known" does not directly equate to "valuable". This article focuses on "valuable".
- mecole21, on 10/12/2007, -0/+1the 6th blade is the trimmer that is on the other side... so 5 traditional blades + 1 trimmer blade = 6 blades
- lunarworks, on 10/12/2007, -0/+1You've never heard of IKEA?
Do you come from a strange universe where there is no furiniture? Or do you live in a posh mansion?
Siemens is HUGE in industry. Every industrial company company I've been to has plenty of parts labeled "Siemens" all over the place. Aside from their mobile phones, as a consumer you're unlikely to come in contact with them, but they're a major player behind the scenes. - jinushaun, on 10/12/2007, -0/+1HP makes a lot more than computers and printers.
- globito, on 10/12/2007, -0/+1 If you take in account global brands and consumer loyalty (not only financial data), then it is a different story
BRANDZ(TM) Top 10 (value in $million):
1. Microsoft 62,039
2. GE 55,834
3. Coca-Cola 41,406
4. China Mobile 39,168
5. Marlboro 38,510
6. Wal-Mart 37,567
7. Google 37,445
8. IBM 36,084
9. Citibank 31,028
10. Toyota 30,201
http://www.findarticles.com/p/articles/mi_m0EIN/is_2006_April_3/ai_n16115982 - Ubermensch423, on 10/12/2007, -1/+2anyone notice that the writer refers to mac computers as "mac pcs" and also portrays ps3 as having the most potential for next gen consoles while portraying nintendo's prospects for wii as bleak? whoever put together this article needs to brush up on their tech knowledge
- modsuperstar, on 10/12/2007, -0/+1Digg's editing capabilites suck now.
cont. from above
It takes a long time to build up a reputation. Look at how long it's taken Toyota, Hyundai and Honda to build up their names in North America. The world is catching up to America, so having a mindset like you have will eventually be America's undoing. A Chinese company that is making giant strides in the world at the moment is Lenovo. I wouldn't expect them to be the last either. - modsuperstar, on 10/12/2007, -0/+1China is an emerging power. They don't really have any marquee brands the world over, but I doubt that will stay that way forever. China makes it's money in the manufacturing business. Looking at the list there is lots of "old money" companies that have been around forever. It takes a long time to build a worldwide brand, so I wouldn't rule China out forever.
- mikew101, on 10/12/2007, -0/+1I think its only here due to the minor reference to Google
- matt.rubin, on 10/12/2007, -0/+1yay a online business countdown without apple
- modsuperstar, on 10/12/2007, -0/+1Sega is merely a game developer now, so they don't have nearly the clout they might once have had. Even if they did make the list EA would be higher then them.
- cedrick, on 10/12/2007, -0/+1im gonna buy google. cheap. i'll find it on froogle (beta)!!!
- wistar, on 10/12/2007, -0/+1Good thing the consulting practice was granted its independence, too, as the original company got a defacto death sentence in the aftermath of the Enron collapse.
- terrya64, on 10/12/2007, -0/+1Happy to say that I work for # 4.
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