digg

Join DiggAbout

Discover the best of the web!
Learn more about Digg by taking the tour.

The 100 Most Valuable Brands

images.businessweek.com — The 100 Most Valuable Brands in the World with percentage changes over last year's valuation. The biggest winner? Google.

Bury
show profanity settings
expand all
  • dcipjr, on 10/12/2007, -21/+16Huh? Google is #24, not #1...maybe I'm missing something here.

    Could be because the navigation on that site is so awful.
    • ZergyPoo, on 10/12/2007, -4/+8I think he meant that they had the biggest % increase... but I don't see that written anywhere.

      Microsoft is definitely #2 though :)
    • kernelhappy, on 10/12/2007, -0/+20Here is a "Interactive Table" of the brands much easier to deal with:

      http://bwnt.businessweek.com/brand/2006/
    • lordslumber, on 10/12/2007, -0/+824 Google
      $12,376 million
      2005 Rank/Value
      38 / $8,461 million
      ** 46% change from 2005 **

      I didn't see it either on first glance.
    • DoctorNo, on 10/12/2007, -4/+20>>Microsoft is definitely #2 though :)

      I'm not so sure. Being that this article is about the strength of the BRAND, not the profitability of the company. If that was the case CitiGroup and Xeon Mobile would be up there.

      Article says "Threats from Google and Apple haven't yet offset the power of its Windows and Office monopolies."

      But do people buy Windows and Office because of the "Microsoft" brand, or do they buy it because they have to?
    • LaughingMan11, on 10/12/2007, -0/+7DoctorNo:
      I'm thinking business week has their own made up sense of "brand," or one that heavily favors *corporate* brand loyalty rather than your average consumer.

      Most people use Microsoft Office for example because of ubiquity... however as the saying goes, no one ever got fired for using Microsoft.
    • josegutz, on 10/12/2007, -5/+1I vote BURGER KING... have it your way...you Huckin Chicken...
    • DoctorNo, on 10/12/2007, -3/+2>>I'm thinking business week has their own made up sense of "brand," or one that heavily favors *corporate* brand loyalty rather than your average consumer."

      The ranking has little to do with *corporate* brand loyalty, especially considering the number of luxury clothing brands like Chanel, Louis Vuitton, etc on there.

      They use Interbrand's methodology : "on the basis of how much they're likely to earn in the future". based on.."percentage of a company's revenues can be credited to a brand"

      I'm not convinced that people buy Windows, Office, or use IE because it has "Microsoft" written on it so much as its either pre-loaded on the computer they bought, or have no choice because its ubiqutous and anything else would be incompatible. If MS allowed Dell to rebrand Windows as "Dell Windows" or "Dell OS", I doubt that Dell would see any hit in sales due to the lack of the "Micorsoft" brand.
    • Tebixan, on 10/12/2007, -1/+6For all the grief MS recieves they actually have pretty good products. I use Windows and Office every day at home and at work, and I just had my first crash of the year about a week ago. Even that was just because I pissed off VB by writting some bad code.

      MS certainly doesn't have any brand loyalty. There are so many people out there who think its "cool" to hate the top dog. Office is a great utility though, and until someone comes along with something else thats just as reliable, the world will rely on it.
    • danhillmoses, on 10/12/2007, -4/+3Tebixan: http://openoffice.org
    • sithmat, on 10/12/2007, -5/+1If by "biggest winner", you mean the most over-hyped over-valued company, then yes, Google IS the biggest winner.
    • Ninjab3ar, on 10/12/2007, -0/+2google is not #1 is because coca-cola makes better soft drinks
  • Moeface, on 10/12/2007, -15/+2Correct me if I'm wrong, but I don't see Google at number 1..
    • catoutfit, on 10/12/2007, -14/+4I think the post is referring to growth....

      you know..that thing that happens to your penis when you look at pictures of naked men?
    • jack334, on 10/12/2007, -18/+1U SUK MOEFACE""£
  • duest, on 10/12/2007, -14/+4Hmm, Virgin didn't even place. That sucks, because it's such a cool name.
  • MasterChi, on 10/12/2007, -6/+19Always Coca-Cola.
  • NSMike, on 10/12/2007, -3/+5Google had a 46% change. I didn't see one bigger than that on the whole list. I didn't see any other one above 15%, actually.
  • strictnein, on 10/12/2007, -2/+2Shouldn't this be under World & Business? Yes, brand logos have something to do with design (although not technology design), but this is a discussion and listing of the brand names.
    • mikew101, on 10/12/2007, -0/+1I think its only here due to the minor reference to Google
  • bmson, on 10/12/2007, -9/+4GE nr 4th?
    This is more like the best US brands, not global.

    Pepsi, Apple, Honda, Disney are all bigger brand than GE

    And why is American Express in the 14th place BBC, Vodafone and Manchester United are bigger brand then American Express?
    • cmiz, on 10/12/2007, -2/+8GE is a gigantic company, and you can buy their products most places worldwide. Apple is popular, and has _some_ world brand recognition... but hasn't really caught on all that much outside of the US. (I've heard non-Americans say "Apple who?")

      Pepsi, Honda and Disney probably should have been ranked higher. I'm gonna call BS on this article though because Louis Vuitton was ranked above Pepsi. Uh... hello?! A lot of people in the US don't even know who he is.
    • modsuperstar, on 10/12/2007, -0/+6You seem to forget GE owns 80% of NBC-Universal as well as all their manufacturing and technology holdings. If it hasn't changed in the last bit I believe Universal is the largest of the music labels, coupled with the second biggest television network, I think that definitely explains why they're #4.
    • MtnScott, on 10/12/2007, -0/+0GE makes more than lightbulbs these days...
      GE's market cap is larger than Apple, Honda, Pepsi, and Disney combined.
    • B111, on 10/12/2007, -0/+4It is probably somewhat biased towards American firms, but are suggesting that as a brand, AMEX is smaller than the BBC, Vodaphone, and Manchester United?
    • jorgefeucht, on 10/12/2007, -0/+1GE makes everything under the sun, most of the electricity in your house is most likely produced by something made by them (or Siemens who is the distant second). They are also a huge financial corporation. And they are not only a US company, they have large research facilities in Germany and India.
    • gremos, on 10/12/2007, -1/+1Vodafone only operates in Europe,
      BBC is paid for by British taxpayers if I am not mistaken and is probably not watched anywhere, but Britain
      Manchester United is one of hundreds of soccer teams in the world.

      On the other hand, American Express has been around for over 150 years and operates in over 130 countries. The distinction seems clear...

      However, I do agree that the list is judgemental.
  • abagchee, on 10/12/2007, -1/+5Anyone who knows rudimentary statitics, this is completely arbitrary? Google and Apple ranked so low? Of its BusinessWeek with its psuedo-business coverage. Forbes hasn't published results for this year but according to their analysis for 2005 the first five were Apple, Blackberry, Google, Amazon, and Yahoo. That list actually makes sense! (http://www.forbes.com/free_forbes/2005/0620/115tab.html)
    • UncommonSense, on 10/12/2007, -0/+5Not completely arbitrary. It took a lot of time and careful analysis to put the names of the companies on the dartboard.
    • 00011000, on 10/12/2007, -0/+1gold.
  • thebusdriver, on 10/12/2007, -4/+2That is some horrible navigation.

    I couldnt even figure out how to get by Coca Cola without skipping to citi @ #11. Like WTF?
    • duest, on 10/12/2007, -1/+2Use the table, you *****.
    • Belayman, on 10/12/2007, -1/+2@thebusdriver

      Navigation: Top right corner of the page ... left and right arrows.

      I guess I don't know how they define "Brands" ... I mean, they've got MTV, but not their parent company, Viacom. Granted MTV is more of a "brand" than Viacom ... but, how, for example, is Reuters a "brand?"
    • thebusdriver, on 10/12/2007, -2/+1what? there are no arrows anywhere...
    • UltraNurd, on 10/12/2007, -0/+1@thebusdriver
      It's a navigation image... loads fine for me in Safari 2.x.
    • armbar, on 10/12/2007, -0/+1It's a flash movie. If you have some sort of Flash-blocking enabled, it might be blanking it out. If you don't want to enable Flash, just change the number of the page URL.
  • smax, on 10/12/2007, -3/+1Whats with all the designer clothing companies? boo that *****.
    • conan359, on 10/12/2007, -2/+2They make a lot of money.
    • cmiz, on 10/12/2007, -2/+2But designer clothing companies only sell to a VERY small niche market that are willing to pay $500 for a handbag or $10,000 for a dress. This (by definition) means that their customer base is tiny and their brand recognition is only slightly larger. Coke isn't a well known brand because it's fashionable, it's well known because it's cheap and it's everywhere.

      I'm not sure who made this list, but obviously they know a lot more about fashion than they do about business. There's no way fashion companies should be breaking into the top 20. If anything it would be a company like GAP that would be better known because more people can afford to wear it. That's just my opinion...
    • mzwaterski, on 10/12/2007, -1/+1@cmiz

      Then I guess its a good thing that this isn't a report about brand recognition, but rather about brand value...
    • cmiz, on 10/12/2007, -1/+1@mzwaterski: and obviously the Louis Vuitton brand is worth far more than a small time nobody company like Pepsi or Sony.

      'Brand Value' is a completely arbitrary number, but I assume it would come from a) Brand Recognition and b) Company's Value. The fact of the matter is that designer clothing brands are not only not particularly recognizeable outside of the fashion industry, they also don't make nearly as much money as companies like (for example) Honda, Google, Dell, Sony and Nike.
    • Negligence, on 10/12/2007, -1/+1cmiz you are quite mistaken. Designers do have a niche market, but their brand recognition (particularly amongst females) is massive. Designers intentionally charge ridiculously high prices for items because if they didn't, their designs would be classified as no more luxurious than a $10 handbag from Walmart. That's right -- those $500 handbags you see for sale by Vuitton only cost $10 to make, but their brand recognition causes the price to rise astronomically.

      Fashion companies do deserve to be in this list as much as any other company. They are absolute masters at making people desire their brand simply for the ability of being able to carry a bag labelled Chanel on it. Just because their target market is smaller than say Nike's or GAP's, their brand is off the scale in terms of recognition. Fashion companies are different than Coke, like your example. Coke targets everyone -- the poor and the rich. Fashion targets the rich, and in doing so, the poor has such a strong attraction towards those items that the rich can afford. In the end, they both have huge recognition.

      Don't believe me? Check out the numbers on the counterfeit market for fashion items...
  • spthomas, on 10/12/2007, -1/+3Keep in mind this ranking isn't internet-based brands, it's a name brands. In your day to day life you will use/interact with a lot more brands then Google, especially if you are not in an IT related field. Although I don't agree 100% with the ranking, in my opinion Google should have been even further down the list, at least behind Sony.
    • undersky, on 10/12/2007, -0/+1good call. let me names all brands i see in sight (around my desk)....
      samsung, logitech, blackberry, sony, comcast, johnson&johnson (floss), calgate, dasani (coca cola brand), gillette (deodorant), coleman (pringles), spg.com, united, WB (west wing), Kleenex, IKEA, Canon, GAP (banana republic)...hmmm only a few didn't make that list.
      i bet those designer brands from Italy make lots sense to girls.
  • clickwir, on 10/12/2007, -3/+8Hey! Lets put "Google" in the headline/story and get some more diggs for nothing!
  • crazynuj, on 10/12/2007, -1/+2FYI Google is the 'biggest winner' because it had the largest percentage increase in brand metric. (For people who dont want to click a dozen times just to get to it)

    EBay was another big gainer (18% I think). Does anyone know if they have been expanding much outside of the US.
    • laplie, on 10/12/2007, -0/+0The ONLY reason eBay continues to have like 20-30% a year growth is expanding into new countries. It currently has like 18 "main" sites and around 30-40 total sites around the world. (and by sites i mean ebay.co.uk, ebay.com, etc)
  • mecole21, on 10/12/2007, -1/+1Where's our favorite company Walmart? Vomit.
    • conan359, on 10/12/2007, -0/+2I was wondering the same thing. I know it's one of the largest companies in the world. Its where we go to buy all our other top 100 brands, except the designer clothes.
    • undersky, on 10/12/2007, -1/+0i haven't gone to walmart for at least two month. first of all, there is only one (and a pretty shabby one) in the whole city of chicago (well, at least north of the loop). maybe it's more of a suburb thing ppl go to walmart?
    • mecole21, on 10/12/2007, -2/+2its not a suburb thing... its a hick thing...
    • Lanser84, on 10/12/2007, -0/+1The intro to the rankings explains that Walmart and some other companies aren't in there b/c they only ranked companies that meet certain criteria.

      "To even qualify for the list, each brand must derive about a third of its earnings outside its home country, be recognizable outside of its base of customers, and have publicly available marketing and financial data."

      Offhand, I don't know which of these criteria Walmart doesn't meet.
  • b403, on 10/12/2007, -9/+1wtf rtfm KO #1 != GOOG, n00b
  • daveynin, on 10/12/2007, -1/+2Nintendo is #51!
    • samdu, on 10/12/2007, -1/+4And Microsoft's #2 and Sony's #26. What's your point?
    • haloman, on 10/12/2007, -1/+1Nintendo are #51, yet don't make many products unlike Sony/MS. It's quite surprising how high they are.
  • UltraNurd, on 10/12/2007, -0/+2So if I haven't heard of a few of these brands, what does that mean?
    • weighsaton, on 10/12/2007, -0/+1it means that you are obviouly not their target market.
  • samdu, on 10/12/2007, -1/+3Nescafe? Nescafe?!?!?
  • pokemogu, on 10/12/2007, -0/+1I thought VISA is the most famous credit card brand...
    • fireandicefuel, on 10/12/2007, -0/+1I thought that to but when I talk to older people, they always seem to use American Express or Mastercard
    • flinch, on 10/12/2007, -0/+3From the article:

      "To even qualify for the list, each brand must derive about a third of its earnings outside its home country, be recognizable outside of its base of customers, and have publicly available marketing and financial data. One or more of those criteria eliminate such heavyweights as Visa, Wal-Mart, Mars, and CNN."
  • Zippo, on 10/12/2007, -1/+4"Nintendo is No.1 in portable video-game consoles, but the unconventional new Wii console machine due out this autumn could be a harder sell."
    Harder sell indeed. Because we all know how hard of a sell the unconventional DS is... The Wii was only a "harder sell" until E3. I bet stores won't be able to keep the Wii on the shelves.
  • torchredraider, on 10/12/2007, -1/+0No EXXON Mobile !!????
    only the company with the largest profits ever
    "we despises them"
    • phillyphil, on 10/12/2007, -1/+0Grasp the concept... profits = amount of money made. profit margin = amount of money made less your expenses. Saying that a company made record profits is a political ploy.
    • rdoger6424, on 10/12/2007, -1/+2@phillyphill Profits=revenue-expenses. Profit margins are Price to customer-price to you.
    • Ubermensch423, on 10/12/2007, -0/+0yeah, revenue is amount of money made, profit is revenue less expenses, record profits is by no means a political ploy and yes they should be on this list
  • Kucher, on 10/12/2007, -0/+5Is that Kevin Bacon using that MacBook on the Apple page...?! (#39)
  • modsuperstar, on 10/12/2007, -1/+1The one that sticks out to me on the list was how high Louis Vuitton was on the list. I thought they were more of a niche high fashion brand instead of a top 15 company.
  • Dracker, on 10/12/2007, -7/+1Article fails to deliver.

    Highly ranked brands I've rarely or never heard of! Nescafe? JPMorgan? Merrill Lynch? HSBC? SAP? Morgan Stanley? Ikea? Novartis? Siemens? Gucci? Accenture? Those are all in the top 50. I know WELL over 50 brands, that would be better recognized than these all around the globe.
    • mecole21, on 10/12/2007, -0/+2JPMorgan, HSBC, Merrill Lynch, & Morgan Stanley are all huge financial companies...
    • lonnieh, on 10/12/2007, -0/+1I know HSBC, they used to call every month whining about "late" credit card payments >: )
    • adizzy615, on 10/12/2007, -0/+2SAP is the second biggest software company in the world.
    • lunarworks, on 10/12/2007, -0/+1You've never heard of IKEA?

      Do you come from a strange universe where there is no furiniture? Or do you live in a posh mansion?

      Siemens is HUGE in industry. Every industrial company company I've been to has plenty of parts labeled "Siemens" all over the place. Aside from their mobile phones, as a consumer you're unlikely to come in contact with them, but they're a major player behind the scenes.
  • fireandicefuel, on 10/12/2007, -1/+2I'm surprised Nikon isn't up there
  • HRF1, on 10/12/2007, -1/+1Ford in 30th? Maybe in the US but certainly not globally. I don't think anyone buys a Ford because of their brand image nowadays. I'm sure Jaguar, Austin Martin, Land Rover weren't included into the Ford brand since Toyota/Lexus and Audi/Volkswagen were separate entries in the list...
    • mecole21, on 10/12/2007, -0/+1but the pic for Ford has a Jaguar in it... kinda weird...
    • Escamillo, on 10/12/2007, -0/+1Ford has owned Jaguar for many years now. I think they bought Jag in the 80's (and greatly improved Jag's build quality too, as Jag had a rep for "poorly built luxury").
  • skipere, on 10/12/2007, -0/+1Most are US base companies.
    Japan: Technology .
    UK: banking and oil.
    France: smelly things and watches.
    Italy: fashion.
    I want to see this list again next 5 and 10 year later.
    • fireandicefuel, on 10/12/2007, -0/+1South Korea with all their technological prowess. Samsung overtook Sony in the world market; no small feat. In many things I would rather buy a South Korean product. But I do love the Japanase innovation.
  • BlindIrishman, on 10/12/2007, -1/+1"Gillette's new six-bladed Fusion razor met with ridicule when it was introduced. But with Fusion sales soaring, Gillette is still king."

    Its 5 blades not 6!
    • mecole21, on 10/12/2007, -0/+1the 6th blade is the trimmer that is on the other side... so 5 traditional blades + 1 trimmer blade = 6 blades
  • wistar, on 10/12/2007, -0/+0I'm surprised WD-40 isn't in the list. Extraordinary global brand recognition that, with the wide identity appeal, is one of the most counterfeited brands in the world.
  • HsoKinees, on 10/12/2007, -1/+1I think there's around 15-20brands that I don't recognise on there.. perhaps they don't exist in the UK..
    also, one thing that i'm really shocked out... i saw Sony, Nintendo.. but no SEGA?! Why not?! They are legendary!! Segata Sanshiro would roll in his grave if he knew about this blasphemy!!!
    • modsuperstar, on 10/12/2007, -0/+1Sega is merely a game developer now, so they don't have nearly the clout they might once have had. Even if they did make the list EA would be higher then them.
    • HsoKinees, on 10/12/2007, -0/+1sadly, yeah, but I've always prefered games created and/or published by SEGA, rather than EA.. although saying that, I love the C&C series.. I think that was published by EA? atleast they didn't screw that up :P
  • BassCadet, on 10/12/2007, -1/+1The United States of America for the win.

    Where is China? Aren't they supposed to be a big, bad, up and comer? They don't even register a blip on the radar. Just goes to show that all the "Oh no, the Chinese are taking over the world" sentiment is a bunch of crap.
    • modsuperstar, on 10/12/2007, -0/+1China is an emerging power. They don't really have any marquee brands the world over, but I doubt that will stay that way forever. China makes it's money in the manufacturing business. Looking at the list there is lots of "old money" companies that have been around forever. It takes a long time to build a worldwide brand, so I wouldn't rule China out forever.
    • modsuperstar, on 10/12/2007, -0/+1Digg's editing capabilites suck now.

      cont. from above
      It takes a long time to build up a reputation. Look at how long it's taken Toyota, Hyundai and Honda to build up their names in North America. The world is catching up to America, so having a mindset like you have will eventually be America's undoing. A Chinese company that is making giant strides in the world at the moment is Lenovo. I wouldn't expect them to be the last either.
  • slim7, on 10/12/2007, -1/+3since when are louis vuitton handbags more known than google , who put that thing together
    http://www.itunessdk.com/xport
    • kent1146, on 10/12/2007, -0/+1Because "well-known" does not directly equate to "valuable". This article focuses on "valuable".
  • globito, on 10/12/2007, -0/+1 If you take in account global brands and consumer loyalty (not only financial data), then it is a different story

    BRANDZ(TM) Top 10 (value in $million):
    1. Microsoft 62,039
    2. GE 55,834
    3. Coca-Cola 41,406
    4. China Mobile 39,168
    5. Marlboro 38,510
    6. Wal-Mart 37,567
    7. Google 37,445
    8. IBM 36,084
    9. Citibank 31,028
    10. Toyota 30,201

    http://www.findarticles.com/p/articles/mi_m0EIN/is_2006_April_3/ai_n16115982
    • Escamillo, on 10/12/2007, -0/+1Not such a different story. Some minor shuffling, plus Google moving to the top 10, and the appearnce of China Mobile and Walmart; but it's generally the same list in rougly the same order.
  • Ubermensch423, on 10/12/2007, -1/+2anyone notice that the writer refers to mac computers as "mac pcs" and also portrays ps3 as having the most potential for next gen consoles while portraying nintendo's prospects for wii as bleak? whoever put together this article needs to brush up on their tech knowledge
    • kent1146, on 10/12/2007, -0/+3I don't want to get into a PS3 vs Wii fanboy fight... but to put this gently, I would say that the mass consumer market doesn't know what the Wii is, due to lack of advertising and education of the "Wii" brand name. Meanwhile, the "Playstation" brand name is strong, and has been out for nearly a decade. Based **purely on brand name power**, Playstation3 has an edge over the Wii.

      Having said all that, I still think the Wii is gonna cream the PS3 in overall sales :)
    • Ubermensch423, on 10/12/2007, -0/+0im a nintendo fan and plan to purchase the wii on opening day but the pure processing power and capabilities of the ps3 intrigues me. however, the cost is a killer
  • Raddlebee0716, on 10/12/2007, -1/+1Funny how McDonalds ranked number 9. Somewhat proves that our country is obese.
    • wistar, on 10/12/2007, -0/+0How does McDonalds' brand recognition prove such a contention? People are becoming obese all over the world and, although theories abound and the US is leading the pack, there's a lot of attention focused on the soft drink industry and, especially, on the use of corn syrup in place of sugar. A practice that began to be widely adopted in the early 80s by food manufacturers including, of course, McDonalds. The obesity trend began to be noticed in the years following that adoption.

      May be coincidence but McDonalds just doesn't constitute a significant portion of the US national diet and even less of the global diet. Soft drinks, on the other hand...
    • jinushaun, on 10/12/2007, -0/+1This is an article on recognised and valuable GLOBAL brands. McDonalds has a huge global presence.
  • aleandro, on 10/12/2007, -0/+1Hum actually i find this pretty accurate. To yo guys google might be the best thing since sliced bread, but they haven't been around long enough to get them at number 1. it is not biased toward American companies. The truth is believe it or not American corporations have been at the top of the world economy since the end of WW2. Hate it or love it its just the truth.
    This is about how popular brands are and Louis vitton does have a place up there because they are very well know. Every women knows the brand and its not just in the developed world. and yes they are more known than google. Give your girlfriend a choice between some stocks from google or a Louis vitton bag and you will see what i mean.
    Some companies you have never heard off because well this is a worldwide ranking. and you can argue all you want that you know better companies that are known worldwide but the fact is that if you don't know what Siemens is then you won't find better companies.
  • trollick, on 10/12/2007, -1/+0Accenture??? What the ***** is Accenture???
    • tchawla, on 10/12/2007, -0/+2Accenture is a worldwide consulting company. They have five different divisons of consulting including management and technology consulting. Chances are, if you work for a large company, Accenture is doing some work for you.

      Just because a company isn't a consumer sales company doesn't mean they don't have a valued brand.
    • kent1146, on 10/12/2007, -0/+1Accenture used to be the consulting business unit of Arthur Andersen. Around late 2000, early 2001, the consulting and financial business units split up into separate entities. The consulting arm changed its name to Accenture.
    • wistar, on 10/12/2007, -0/+1Good thing the consulting practice was granted its independence, too, as the original company got a defacto death sentence in the aftermath of the Enron collapse.
  • cwoolf34, on 10/12/2007, -3/+1Apple at #39. I am so pist, geeze o peas!

    But seriously, what baboon assembled this list?
  • mapkinase, on 10/12/2007, -1/+1My former company paid $3M for their new brandname (the bottom of 100 brands are worth less than that) several years ago. Tell me about overpriced marketing services in this country.
  • proverb, on 10/12/2007, -2/+1DID ANYONE ELSE NOTICE THAT AMD WASN"T EVEN ON THE DAMN LIST!!!!!!>>>???????????????????????????
    • kent1146, on 10/12/2007, -1/+1No, but I did notice that the brand CAPSLOCK isn't on the list either... perhaps that's why you don't know about it.
    • Ubermensch423, on 10/12/2007, -0/+1amd seems to have very little brand recognition outside of the tech world. if u ask an average consumer who makes processors, the only name they would be able to give you would be intel
  • kent1146, on 10/12/2007, -1/+1Article totally inaccurate! Digg isn't anywhere on this list! (joking, of course)
  • JeremiahLBurns, on 10/12/2007, -1/+3I happen to work for a company that does graphic packaging for Kellogg's. Lots of people are completely unaware of the Kellogg subsidiaries or some of the products that make Kellogg's such a powerful player. Most people hear "Kellogg's" and they think cereal. From the standpoint of breakfast foods, one would wonder how a company can be so big. But don't forget they also make -

    Eggo
    Pop Tarts
    Nutri-Grain
    A whole line of Fruit Snacks

    Plus several other brands including but not limited to -

    Keebler
    Sunshine (Cheez-It)
    Murray
    Kashi

    just to name a few! And you don't see the likes of Post or General Mills on the list. And remember, I don't work for Kellogg's. I work for another company entirely. Kellogg's is but one of our clients. So I'm not promoting my own people...but I've been impressed by Kellogg's, I have to say.
  • inkubux, on 10/12/2007, -2/+1Am I blind or Oracle is not there ?

    ......

    Nevermind 29

    Dugg me down
  • samph, on 10/12/2007, -0/+1Am I the only one who noticed it claimed HSBC (Hong kong and Shan hi Banking Company) was based in the UK ?
    • wistar, on 10/12/2007, -0/+1Well, HK was a British colony and the bank was founded by a Scot.
  • Sell, on 10/12/2007, -1/+1FTA - Nintendo is No.1 in portable video-game consoles, but the unconventional new Wii console machine due out this autumn could be a harder sell.

    That's all they could think of writing about NINTENDO? BTW #51
  • Ibox, on 10/12/2007, -0/+146% increase in one year? ***** thats pretty good
  • orlandosanz, on 10/12/2007, -1/+1How is HP above Dell?
  • philo23, on 10/12/2007, -0/+1by god that sites navigation sucked.
    it wasnt a bad digg tho
  • GuJu, on 10/12/2007, -2/+1Damn $180 for a Louis Vuitton Tie!!

    no wonder there 18 ***** im sticking with abercromie-and-fitch atleast there cloths look good
  • Phieudu, on 10/12/2007, -0/+0Louis Vuitton...what?...who?
    Maybe I'm living in my own universe.
  • Fetching more discussions...
    Show 51 - 57 of 57 discussions
  •  

    Login or register to add a comment

    Create a new account or login to join in the conversation on Digg. You'll also be able to Digg stories to help promote things you like.


© Digg Inc. 2008 — Content posted by Digg users is dedicated to the public domain.
DIGG, DIGG IT, DUGG, DIGG THIS, Digg graphics, logos, designs, page headers, button icons, scripts, and other service names are the trademarks of Digg Inc.