What is Digg?Sponsored by Travelzoo
Take Advantage of Ridiculously Low Holiday Airfares view!
travelzoo.com - Flights $52 and up for Thanksgiving, Christmas & New Year. But move on it now.
78 Comments
- ironhide, on 02/12/2009, -9/+40Misleading headline. ONE company used packaging that wasn't as green as they thought.
- protodon, on 02/12/2009, -5/+34Wow, so basically they never used the packaging. How is that fail? Nothing wrong with trying new *****.
- kinseyincanada, on 02/12/2009, -5/+33stop putting the word Fail on everything.
- omjeremy, on 02/12/2009, -1/+17What is this, an advertisement for Newton shoes?
- liquisoft, on 02/12/2009, -0/+13I was doing packaging work several years ago, and wanted to specifically use egg-shell material for the products. I came to find, though, that it's extremely difficult to find a manufacturer who has the stuff on hand. The only common use of egg-shell carton material is IN egg cartons, and for those it's just manufactured in the proper egg mold. Acquiring the necessary source materials, building molds, etc etc would be so much more expensive and waste so many more resources than using a simple folded cardboard material.
- MattB123, on 02/12/2009, -0/+12Exactly. They then switched to another "green" packaging that was better and now they use that one.
Not really a very good example for the rally cry of the unchecked resource hog.
But nice try! - SirBruce, on 02/12/2009, -0/+10It seems like they failed at the first eco-friendly package but succeeded at second one. So, that seems like success to me.
- Barackalypse, on 02/12/2009, -1/+10I suspect this green rush has many more stories of people and companies blindly latching on to a trend without actually looking at it to see if it actually represents a better way of doing things.
- rsg221, on 02/12/2009, -5/+14A shoe company used innovative "eco packaging" and through experience and research recognized that they could do better and did. Green Fail? Fail - I don't think that word means what you think it means.
- gaqua, on 02/13/2009, -2/+9Conservation isn't a "left" or "right" thing. It's a good idea. CONSERVatives should agree with this.
Want to play it safe? Conservation of water, oil, money, imports, etc. These things all need to be looked at realistically, not through blue or red-tinged glasses. - Swivelstick, on 02/12/2009, -2/+9SO a company trying to reduce waste and consumption of materials which in the long term reduces costs is from the left side of the political spectrum. Strange how the right supports inefficiencies.
- ahmedkamel, on 02/12/2009, -1/+8How is this a fail when they found a better eco friendly way?
"Newton instead switched to a typical-looking rectangular shoebox (left) that is produced much closer to the footwear factory. It’s easy to assemble and take apart. It is made of 100 percent post consumer waste, soy-based ink and water-based coating. And it requires less tooling and design time. Instead of stuffing shoes with throwaway tissue paper, Newton uses cardboard inserts, made from scraps leftover after boxes are die cut."
Did you not read the part about "soy-based ink and water-based coating"? how about "Newton uses cardboard inserts, made from scraps leftover after boxes are die cut." - Spartacusprime, on 02/12/2009, -11/+16This is what happens when green becomes trendy.
- jerrysizzler, on 02/12/2009, -0/+5no. do save them...
...in tupperware! - ousthouse, on 02/12/2009, -2/+7An it's the big-ass boxes from Walmart and CostCo which use least amount of resources.
- bri719, on 02/12/2009, -3/+6headline uses singular form, past tense. pass.
- InfiniteNothing, on 02/13/2009, -2/+5If by "this is what happens" you mean "people post misleading titles" then yes that would be what happens.
- gaqua, on 02/13/2009, -1/+4An excellent theory, but the free market is generally pretty short sighted (see the current economic crisis) and will take $10 today over $12 a year from now, with few exceptions. The instant gratification culture isn't just in the lower and middle classes, it extends all the way up. We've been taught that it's okay to be short sighted, that tomorrow is a better day, etc.
I have a friend who had $25,000 in the bank by the age of 25, and he'd never had a job paying more than $40k/year, and even that was only for about a year at that time. He had a small apartment, no cable TV, a bunch of books and a second-hand bicycle, a 3 year old Toyota Corolla and a pawn shop playstation 2. He was frugal as *****. Wouldn't go out to dinner with us, wouldn't do *****.
We all used to make fun of him. When the dot-com boom hit in 2001, we were all living unemployment check to unemployment check. I had $2,000 to my name and a $17,000 car loan to pay off. My $1200/mo apartment on the Peninsula suddenly seemed exorbitant instead of frugal.
He was one out of 20 or so people that did it the right way - by sacrificing today for safety and profit tomorrow. He was the first of us to own a home, the first of us to finish his master's degree (debt free) and the first of us to get married and have kids. Now he's 34, he's got a wife and kid, and zero debt save for his mortgage, a very modest 15 year fixed rate at 4.75% or so. And he could probably pay it off with savings but he figures cash is a good thing to have in case he loses his job this year.
That's the free market. For every Berkshire Hathaway there are 50 Merrill Lynches or Lehman Brothers type joints.
So incentivize intelligent decisions. Make it easy for people to do the right thing.
Your kid should get good grades for the heck of it, after all, she'll get into a better school, graduate with a better degree, be more attractive in the job market, and make more money and have an easier life, right? But try telling that to a 13 year old. Most of them need more instant gratification. If she gets straight A's, she can go to the concert she wants to or she can pick the summer vacation spot.
Unfortunately we have to treat our billionaires like the spoiled children they've just proved to us that they are. - thebigredcat, on 02/13/2009, -0/+3I use plain hot air popped popcorn for packaging. It's inexpensive, biodegradable and the birds and squirrels love it.
- sq2shooter, on 02/13/2009, -0/+3So what. The green movement is about feeling like you are doing something and appearing like you care to others, it has little to do with actually carrying that message out.
- ToadLeg, on 02/13/2009, -1/+4No, this is what happens when a company researches some new fancy packaging, and finds that it won't be better.
buried as inaccurate. - HonoredMule, on 02/13/2009, -0/+3How about using words in a more grammatically/contextually appropriate format? Like failure, blunder, or mishap (not so much in this case).
- jackdaniels06, on 02/12/2009, -1/+4Get rid of the friggin boxes all together!
- Asianwaste, on 02/14/2009, -0/+2http://www.sadtrombone.com/
- mbraynard, on 02/16/2009, -0/+2This is wierd.
I've had six pair of Newton Running shoes. I pre-ordered my first pair before the company ever sold them.
They always came in regular shoeboxes - no colors or anything. - haobaba1, on 02/15/2009, -0/+2Atleast they didn't say green was a waste of money and time and actually came up with a better packaging solution.
- Scaramanga7, on 02/13/2009, -0/+2That's a lot like the Cato Institute's research in the 90s which found that many of the practices advocated by environmental groups were causing some of the problems they were concerned with.
- inactive, on 02/12/2009, -1/+3Okay, so, what do you recommend? I like "flop".
http://thesaurus.reference.com/browse/fail
Main Entry: fail
Part of Speech: verb
Definition: be unsuccessful
Synonyms: abort, backslide, back wrong horse, be defeated, be demoted, be found lacking, be in vain, be ruined, blunder, break down, come to naught, come to nothing, decline, deteriorate, fall, fall flat, fall short, fall through*, fizzle, flop, flounder, fold, founder, go astray, go down*, go downhill, go down swinging, go up in smoke, go wrong, hit bottom, hit the skids, lose control, lose out, lose status, meet with disaster, miscarry, miss, miss the boat, play into, run aground, slip, turn out badly - InfiniteNothing, on 02/13/2009, -0/+2Did they even claim the original shoebox design was "eco packaging"?
I see no green failure. I only see green research and green learning. - hawkeye22, on 02/13/2009, -1/+3This is the first "first" I have seen on Digg in 3 months.
You're a *****. - TheCash, on 02/13/2009, -0/+2Agreed. All they learned was that stackable packaging was more efficient and less wasteful, so it was the shape of the packaging that failed and not it's "greeness." Still, those are some ugly ass shoes. Anyone else get the impulse to yell "SUUUUUUURGE" just by looking at them?
- Mothrog, on 02/12/2009, -0/+2Probably because it is spam.
- fallingdamage, on 02/13/2009, -2/+4same reason its actually more environmentally friendly to drive a Hummer than a Hybrid. Between the strip mining going on in canada for the raw elements to make the batteries, the emissions from the equipment doing the harvesting, the amount of oil burned to ship the material to asia for processing, the fumes given off by the factories, and the oil consumed by the giant cargo ships to get it back to the US, you can buy an H2, keep it fueled up for life, and never burn through as many resources as it took to make your hybrid suv.
- tgc1, on 02/13/2009, -0/+1Save those bees, and those flees!
- vault, on 02/13/2009, -1/+2Comment tree fail
- 2of8, on 02/13/2009, -1/+2So each step that leads to an innovation is a fail? I don't think so.
- inactive, on 02/13/2009, -1/+2Let the free market conserve. Because the more scarce something gets, the more valuable it is, therefore making the demand lower and utilization more efficient.
- gooberdude, on 02/13/2009, -0/+1Your comment should be labeled, "Stupid person commenting on articles without reading them for the sake of going against a trend"
- stix213, on 02/14/2009, -0/+1Read my message, I never said the final design was a fail, morons.
- mrmudgeon, on 02/13/2009, -0/+1Targeting cardboard because of concern for the environment seems kind of stupid. It is a renewable resource that uses mostly sunlight as the main energy input to fast growing trees. The energy required to make a single (or even alot of) packages is not very much.
It seems like there are better ways to clean up the environment than cardoard. - Insightful, on 02/13/2009, -1/+2I would hate to see the title hbyrne would put on the Chris Brown/Rihanna story.
- greenmaven, on 02/18/2009, -0/+1I'd like to see a shoe box that later can be made into a jello mold, made with vegan gelatin of course! Runner up, a funky salad bowl.
- MWeather, on 02/13/2009, -1/+2Thomas Edison failed to make a light bulb thousands of times. What a loser.
- haobaba1, on 02/15/2009, -0/+1Doesn't the production of a Hummer also create emissions from harvesting the resources and the factories to build it?
"you can buy an H2, keep it fueled up for life, and never burn through as many resources as it took to make your hybrid suv"
Show your work or shut up. - stix213, on 02/13/2009, -0/+1The fail was the original eco design, which is why they ended up going for a traditional shoe box design just made from eco materials.
- haobaba1, on 02/15/2009, -0/+1The problem is with resources like oil is once its scarce it will never be non-scarce no matter what the demand. It is far better for the government of the USA to artificially make oil scarce by taxing it heavily as it is not a resource we have a large amount of and as recent history demonstrates our foreign policy decisions are very screwed up by the geopolitics associated with oil.
- InfiniteNothing, on 02/13/2009, -0/+1I'm not sure what you mean by "big-ass" but surely over sized can't be better
- taibo, on 02/14/2009, -0/+0oversized = less individual packaging = less resources required.
a giant tub of candy means you save the resources that would normally go into packaging the candy into lots of individual portions. - junkmailme666, on 02/13/2009, -0/+0Stop Fail
- haobaba1, on 02/15/2009, -1/+1As recent history goes the biggest failure the world has ever seen was a republican president name W that most republicans still insist was the greatest president ever. You people talk out of both sides of your face and make retarded people look brilliant.
-
Show 51 - 78 of 78 discussions
© Digg Inc. 2009
— Content created and posted by Digg users is