5 Comments
- fedex22, on 07/03/2008, -0/+1In my face!! (oops)
Great post Seth! I'm trying to get some traffic to my upcoming agency blog and this is the kind of thinking that I need to put in practice. Thanks! - jbsmith, on 07/08/2008, -0/+1I would certainly prefer to see the results of a campaign like this before agreeing with your point.
I've seen examples of highly viral campaigns targeting mass consumer appeal where the product or service being sold is of mass appeal and given the relatively low cost of creating a viral product like this video - it is highly profitable.
On the other hand, there is certainly a place for marketing niche products to highly targeted niche markets where entertainment for entertainment's sake is not going to be near targeted enough.
Jeff - riehlife, on 07/04/2008, -0/+0"Just because something is easy to measure doesn't mean it's important." I love this line. It brings back the dignity of quality, not just quantity. It brings back the meaning of love in our work, not just numbers.
Janet Riehl
www.riehlife.com - simplymarcus, on 07/03/2008, -1/+1If you need funding ot start your own businesss? Check out www.ezunsecured.com to get a business loan.
- moonbridgebooks, on 07/04/2008, -0/+0Well, this post makes me feel better. I'm not competing with silliness or pop entertainment.



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