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41 Comments
- tosan, on 11/16/2007, -0/+51Viral advertising makes me angry, and when I get angry, I get thirsty for something cool and refreshing, with a lemon-lime taste. Always obey your thirst.
Obey Your Thirst(tm) with Sprite(r). - ClarkLab, on 11/16/2007, -0/+21Star Wars Kid wasnt viral marketing, it was viral make everyone who watches this feel pitty.
- inactive, on 11/16/2007, -3/+21How is a video of how to pick a Kryptonite Lock a VIRAL marketing attempt?
Answer...it isn't. Nor are others on this stupid list. Ad not just because some weren't viral marketing. There as no backlash aimed at Dove. - mgrucker, on 11/16/2007, -3/+19I'm pretty sure the starwars kid wasn't viral marketing either. What a stupid story!
- sgtbutterscotch, on 11/16/2007, -2/+14So what does the Star Wars kid have to do with viral marketing, or marketing for that matter?
- danzarrella, on 11/16/2007, -0/+10but for the first time in history, the "people" have the same amount of power, if not more because our voices are authentic, we don't have to accept our new advertising overlords
- blitzer, on 11/16/2007, -0/+10Old men sitting in skyscrapers should not be making decisions on how to use the "intarweb" to promote their products.
Dangerous stuff.. - fredjoe, on 11/16/2007, -2/+12It takes a while for the big corps to catch on to these new things. They will learn, and become our advertising overlords.
- cmiller1, on 11/16/2007, -1/+9Serves them right.
- EspressoNinja, on 11/16/2007, -0/+7The star wars kid was neither marketing nor a disaster. The Kryptonite lock pick wasn't marketing either. This whole article could be retitled "Virals that screwed someone over."
- cmiller1, on 11/16/2007, -0/+7indeed it is: http://en.wikipedia.org/wiki/Axe_(Lynx)
- Acidwire, on 11/16/2007, -1/+8Personally, I reach for a bag of delicious, nacho-flavored Doritos®.
- WakeRider, on 11/16/2007, -0/+6Just wondering, is Axe deodorant also known as Lynx?? I live in NZ and have never heard of Axe, but in that commercial I noticed some video that was used to promote Lynx here. The bit I noticed was the woman pole-dancing on the drain pipe. That is in a commercial that aired here, advertising Lynx body-wash. The slogan was "How dirty boys get clean"
- mt066, on 11/16/2007, -0/+5The Dove video is so great. It's like I've always been saying: Dove doesn't give a ***** about you. They'll say anything just as long as you buy their soap.
- MasterGee, on 11/16/2007, -0/+5haha talk to your daughter before unilever does.
- danzarrella, on 11/16/2007, -1/+6mitch hedberg++
- cmiller1, on 11/16/2007, -1/+5That chevy thing is funny, can anyone find the original digg article on it? I can only find one with like 56 diggs, and I thought I remember it being FPed.
edit: nvm, found it: http://digg.com/design/Chevy_gets_trashed_in_comme ... - JustJoe4Life, on 11/16/2007, -0/+4They missed b3ta.com versus Virgin Money, apparently they didn't think pictures of Richard Branson peeing on a full grown man dressed as a little girl was consistent with their brand image.
http://www.theregister.co.uk/2006/10/30/b3ta_sees_ ...
http://www.b3ta.com/board/6461163 (NSFW) - Sirusdv, on 11/16/2007, -0/+4The Engadget lock pick article's video is down. Anyone have a link to the video?
- GREEDOnvrFIRED, on 11/16/2007, -0/+4Walmart and Sony are the only 2 examples in there of companies attempts at going viral back-firing. (loosely defined I guess i could include Chevy) The rest have nothing to do with the description of the collection. Or at least very little.
The Star Wars Kid? I guess 3 out of 7 isn't bad. - neodorian, on 11/16/2007, -0/+4Yeah. When I lived in Ireland in the late 90's they sold Lynx everywhere. Then when I came back to the states they started selling it as Axe a few years later.
- danzarrella, on 11/16/2007, -0/+3http://www.youtube.com/watch?v=Wl1gsW3KcBU
believe that is it - danzarrella, on 11/16/2007, -1/+3the question is of course, did chevy handle it right, and if not what should they have done?
- danzarrella, on 11/16/2007, -2/+4yeah, i mean the FTC finally moved to ban "stealth" marketing not to long ago, how long untill the FTC regulates all online advertising?
but wait, is that a good thing? - cmiller1, on 11/16/2007, -1/+3oh come on, two people already posted the star wars kid thing before you, at least be original :P
- adrian783, on 11/16/2007, -2/+4Seems like someone didn't get a PSP for Christmas.
- Fanj, on 11/16/2007, -0/+2logged in to digg this
i was expecting it in the list - etx313, on 11/16/2007, -0/+2I know they didn't pull any of the bad ones down. Pretty ballsy for a big company i guess.
- gudnbluts, on 11/16/2007, -0/+2Over here in New Zealand, they're using viral marketting to lie, as they don't have to conform to the legal advertising limitations of accuracy. There was a viral ad for a bar said that there was a bloke who'd lost a bet and had to buy free drinks for anyone in the bar at a certain time. It wasn't true, but it filled the bar.
The company who made the ad appeared on the news a couple of weeks ago and were quite blatant about it - admitting they were lying, And talked about another campaign they were doing that was a lie. - WolfHook, on 11/16/2007, -0/+1You can also add Lenovo's "What is Lenovo" campaign on that list. The idea was to post arbitrary stuff on YouTube and Google Video and then have "What is Lenovo" added on the end voiced over by some weirdo robot effect. It bombed, so much so that employees were asked to view the videos in their spare time and rate them to drive more traffic. Utter rubbish!
- DrMonkeyLove, on 11/16/2007, -3/+4Yeah, this is pretty lame. Buried.
- GuyeNoir, on 11/16/2007, -0/+1The Dove thing counts too. But I agree, the rest were entirely unrelated.
- GuyeNoir, on 11/16/2007, -0/+1I have one of their locks on my bike, but I lost the key. Apparently, I have a different model that has a slightly larger lock because when I tried the pen didn't fit. The pen cap did, but I couldn't get enough grip on it to turn and rotate the lock open.
- GuyeNoir, on 11/16/2007, -0/+1No! Don't listen to them!! How else are college guys supposed to get laid?
- GuyeNoir, on 11/16/2007, -0/+1The Dove, Chevy Tahoe, Sony PSP, and Walmart blog examples are viral marketing, but the rest are just famous internet videos. The Star Wars Kid isn't even related to any product or company at all.
The Starbucks thing is just stupidity. How could they not think people would take advantage of them giving away free drinks? - GuyeNoir, on 11/16/2007, -0/+1Holy *****, Mitch Heberg did a bit about the Star Wars Kid?!? I. Must. Find it.
- adrian783, on 11/16/2007, -3/+3Seems like someone didn't get a PSP for Christmas.
- Urusai, on 11/16/2007, -2/+2***** you, I'm eating Carl's Jr.
- 56samba, on 11/16/2007, -0/+0http://www.google.com I found it there by typing "Engadget lock pick article" in the search box. Amazing!
- inactive, on 11/16/2007, -3/+2That was the weakest suckiest list I've read in a while. Not even all the ***** list items were even related to the article. The Star Wars kid? HOW?
- CrazyDave303, on 11/16/2007, -1/+0The funny thing is if Kryptonite Lock was protected by the same laws as computers then author of this video could have been sued with DMCA type law. I always find it funny how computers are treed so differently then other consumer goods.
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