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8 Comments
- jakyastik, on 08/07/2009, -0/+2He is just trying to describe that tactics are short term and highly flexible to change. While strategies are long term plans and they are a bit rigid. Building long term strategies is what you should do, and the way people will find it different and evolving.
- Gorilla800lbs, on 08/09/2009, -0/+1Precisely that.
- cymberly, on 08/08/2009, -0/+1Ask the "why" before you address the "how".
- defunktees, on 08/07/2009, -0/+1This is exactly right and what spreads a tactical marketing plan to thin until it turns into spam!
- PamMarkHall, on 08/07/2009, -0/+1Very timely article regarding tactical use of new media without a deliberate strategy and qualified/quantified useage of time. I've put a moratorium on my tactics while I step back to strategize. Thanks for the red flag, Seth.
- Gekko212, on 08/07/2009, -0/+0Strategy and tactics are obvious neccesities, but I find people spend a lot less time and energy on Execution - or what I term, "where the rubber hits the road". Execution is the most un-sexy of the three because it's often times the most difficult. I agree with Jack Welch who had this to say about strategy and tactics; " In real life, strategy and tactics are actually very straightforward. You pick a general direction and implement like hell.”
- danholloway, on 08/07/2009, -0/+0The relation between tactics and strategy is one you need to refine. I use the Pareto (80/20) Principle to ensure my tactics are pulling their weight in contributing towrds my strategy (which is what tactics need to do - they are means to that strategic end). That simply menas I know what I am aiming for - I want to build my 1,000 true fans for my novels. That's my goal. I have a timeframe of 5 years in which to do that. And I have a method through which I intend to achieve this, which is integrated use of media. And I have an amount of time and money I am prepared/able to spend achieving it. Together these form my strategy. My tactics are made up of the specific things that make up my method - use of twitter, commenting on influential blogs, creating Facebook fan pages, appearing on local radio. Because I have a really tight set of perameters in my strategy, it's easy for me to work out what my tactics should be resulting in (in terms of follwers per hour of effort). Every month I look at the individual tactics I have been employing, and see which have been most effective. Those that work best, I do more of, those that are doing least well, I drop, and I add something new. What I am aiming for is the 80/20 mix - the situation where 20% of my tactics produce 80% of results, so that I can focus right in on those. That's how to integrate tactics and strategy.
Dan www.danholloway.wordpress.com - BTinNYC, on 08/07/2009, -1/+0"...The next time you find yourself spending 8 hours on tactics and five minutes refining your strategy, you'll understand what's going on......."
Ummm.....just what the fuk is that supposed to mean?!! Sorry guys, but this kind of 'analysis' does nothing to help anyone! It simply sounds like a lame comment made by a guy who has never done any heavy lifting in his life.
BT in NYC
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