What is Digg?6 Comments
- inactive, on 07/21/2008, -0/+1The net may not have been invented by business people, but it sure owes its growth to business.
Take away the ads and 90% of the content on the net would disappear. - wally87, on 07/22/2008, -0/+0It was tech people who first invented existing mass media. But advertisers quickly found out how to turn mass media into advertising vehicles as they changed the rules of various sports. I guess advertisers will continue to finding new ways of supporting web users. However, Seth is right in that once infrastructure is ready, the Internet has very very low entry barriers for people to access to. Moreover, whereas old media users relied on advertising subsidies to access to mass mediated contents, web users can and do create their own contents, sharing their experiences. Just as Seth wrote on storytelling, what is crucial for advertisers is how to tune into existing worldview (or here the way people use web).
- nicholasgrobler, on 07/22/2008, -0/+0Absolutely, now for the party trick of all party tricks - identify the best WIIFY for your target market... (thats of course after I know what my target market is, not what I think my target market is) :)
- JosquinP, on 07/21/2008, -0/+0Seth's last point is brilliant.
The question to ask is, "how are people (the people I need to reach, interact with and tell stories to) going to use this new power and how can I help them achieve their goals?" - cmdrpookie, on 07/21/2008, -0/+0ltdraper has a valid point, but the Web is still not the same as other mass media. Unlike TV, radio and print, the people selling advertising on the Web usually have little to no control over the content around which the ads are sold, which makes the Web a lot less predictable in terms of the benefits it has to those who want to use it to make money.
- sachendray, on 07/22/2008, -0/+0Agree with Itdraper but what he says is unlikely to happen....the business needs the web as much (or more) than any other medium because of its reach. Coming back to Seth's point, web has done what no other medium has been able to do... taken the power away from the marketers and given in to the users
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