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The fallacy of community

marketingconversation.com — One of the most sacred principles in social media is the concept of “the community”. It serves as the foundation of what social media marketers base their business models and methodologies on. “Engage your community” we are told. “Engage or die”.

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  • debsagem, on 07/27/2008, -0/+1Hi, I thought it was a good article. I have Stumbled it, Propellered, and Diigo'd it for you.
    Partners in success.
    Deborah Marsden
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