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41 Comments
- sockpuppets, on 12/02/2007, -0/+27Why do they have like 18 subscription postcards in every magazine too?
- yogurtslinger, on 12/02/2007, -0/+19http://youtube.com/watch?v=Jkard7Jdsmc
jump to 1:24
it's not in english but you don't need sound for it. - Salgat, on 12/02/2007, -2/+19Hah, very true article. I'm so sick of this junk.
- viserov, on 12/02/2007, -0/+12My guess is people who have an interest in learning about model airplanes
- IllBeBack, on 12/02/2007, -0/+11Wow, I've known this forever. It's not that hard to figure out. And man, all those subscription cards in magazines are extremely annoying.
It's the same thing with those infomercials where they say something like "If you call in the next 10 minutes you'll get this other stuff too!" That's *****. It doesn't matter when you call, you'll always get the other crap. Save yourself the trouble and change the channel and never make the call to begin with. - Godlike, on 12/02/2007, -0/+10When they are postage paid just drop em in the mailbox without fillin em' out. Either the company pays or the U.S. Mail gets its trash back.
- zoziw, on 12/02/2007, -0/+8Gotta love the marketing department!!
- yogurtslinger, on 12/02/2007, -0/+7oops, yes it is in english. my bad
- moraldebate, on 12/02/2007, -1/+8Amusingly, earlier today I found one of these cards from Wired lying around my house in an old mail pile. I would've renewed but It said I had to respond by October 24th so I threw it away.
- politik192, on 12/02/2007, -1/+6what's even more annoying is that even if you've subscribed to the magazine it still has those damn postcards in it, wtf!
- Godlike, on 12/02/2007, -0/+3Was it 'Honcho'?
(not that I have any idea what honcho is...) - redfan, on 12/02/2007, -1/+4Magazines are by and large crap nowadays. Always between 70-90% of their pages are ads. The only mainstream magazine that seems to be an exception is The Economist.
Good idea on that site to check eBay. You can find some really good subscription prices there on magazines. - Riffraffs, on 12/02/2007, -0/+3I save up all of these postage prepaid cards, write "No Thanks" on them and dump them in the mailbox when I get around to it. They have to pay for each one sent back to them.
- KingGorilla, on 12/02/2007, -1/+3I always thought it was those people who fancied cats and checked the wrong box on subscription orders
- inactive, on 12/02/2007, -2/+4Fail.
- niviche, on 12/02/2007, -0/+2What's written on this article is true, but do you really need it to be able to read an ad? Yes, "special courtesy rate" and "statement of benefits itemization" are meaningless. "incr3ase your pen1s 20 inches" is as well, do we need somebody to explain it to us?
- mesoholy, on 12/02/2007, -0/+2Advice from Wired? Do you know how heavily advertised the magazine is and how aggressively they push subscriptions? Open their magazine and subscription pamphlets fall out like Autumn leafs. Who subscribes to magazines nowadays anyway? Other than the lies they bait you with, they'll also sell your personal information to millions of other companies. So once you subscribe to even one magazine, you'll be bombarded with subscription offers for the rest of your life until there's no trees left to cut!
- mlostracco, on 12/02/2007, -0/+2The thing I hate the most about the magazine direct mailer subscription renewal cards:
IMPORTANT! TIME SENSITIVE MATERIAL ENCLOSED.
POSTMASTER: DATED MATERIAL—PLEASE EXPEDITE DELIVERY.
Of course, this is nine months before the subscription expires. - Urusai, on 12/02/2007, -0/+2All advertising reeks of this kind of dishonesty. It is so pervasive most people aren't even aware of it. I'm not yet sure to what extent it has contributed to or merely paralleled the demise of honesty in general.
- Godlike, on 12/02/2007, -0/+2Well if the comment was important enough for you to spend 5 minutes on a reply then it must have had .some. impact. You'll probably think of him every time you mix epoxy resin or do art with the kids, or read a magazine. You can disagree all day but putting him down just for commenting makes you look foolish... I mean, the comments DO exist for a reason.
He might not have been very concise but that doesn't invalidate his opinion. - MarkDykeman, on 12/02/2007, -0/+1Maybe they read it backwards and thought that the magazine was actually called Airplane Model Nudes?
- diggerphelps, on 12/06/2007, -0/+1This is the least of their problems.
Both newspaper and magazines sub departments now use even more heavy-handed tactics to retain subs.
My boss signed up for a "trial sub," and a few weeks later if you don't continue the trial, they start sending threatening looking letters from fake "collections" departments and the like, looking to frighten you into paying the "past due" bill or else. - Icupnimpn2, on 12/02/2007, -0/+1I always assumed that magazines were a kind of fungus and that the cards that popped out were just its spoor.
- tightscrummy, on 12/02/2007, -1/+2You're right! That must mean that they don't have separate printing runs for subscribers and non-subscribers. Just when you thought that these sleazy companies couldn't come up with another way to cut corners something like this is revealed.
- Butros, on 12/02/2007, -1/+2who the ***** reads magazines?
- mess7777, on 12/02/2007, -0/+1Makes me laugh though that after all that time was spent he says his own magazine does the same and he still subscribed. Hilarious stuff.
- mcdave71, on 12/02/2007, -0/+1About 10 years ago we went to the local store and went through all the magazines pulling out the cards. We filled out about 40 of them and sent them all to an ex girlfriend. Even had a couple of collector plates and model cars in there too. Those were the good days..
- sonicjosh, on 12/02/2007, -0/+1They make good bookmarks.
- theutopian, on 12/02/2007, -0/+1Some magazines keep their actual magazine content off their website to encourage people to buy the magazine. A good example: Mental Floss. Great magazine.
- theutopian, on 12/02/2007, -0/+1Gay porn.
- nyrfan444, on 12/02/2007, -1/+2It's called marketing, not lying. The author should really look into finding something more meaningful to occupy his time with.
- tightscrummy, on 12/02/2007, -2/+2Initially I really didn't care about this. I even didn't mind the cards so much because they make great bookmarks and are useful for mixing epoxy, little art projects with the kids, and things like that. But now that I know that you, Salgat, are so sick of this junk I'm mad as hell and I'm not going to take it anymore. Thank you for sharing your feelings on this important topic, you've made a difference here!
- Godlike, on 12/02/2007, -2/+2LOL sorry, I don't subscribe to magazines... it's really funny to me that anyone actually does. They invented this thing called 'the internet' that makes them pretty ***** obsolete. I just find those things laying around everywhere at work, and they put them in the grocery fliers now too and are always falling out everywhere when I set the mail down. Just a little thing I like to do to pretend to kick back a little against the ***** of marketing who feel the need to turn the whole ***** planet into an ad. Of course it means nothing to them with just me doing it, but in a way it's nice to pretend. Be the change, right?
- tightscrummy, on 12/02/2007, -1/+1It's *always* between 70-90%. As soon as I learned this a magazine that I subscribe to which contains 0% ads vanished in a poof from my bookshelf. Thanks a lot *****, I really enjoyed that magazine (and no, it wasn't "Honcho" smartass).
- tightscrummy, on 12/02/2007, -1/+1In case you need extras I guess.
- slayerab, on 12/02/2007, -1/+1Since when does marketing exclude lying?
- Fury69, on 12/02/2007, -5/+4Who subscribes to Model Airplane News in the first place?
- tightscrummy, on 12/02/2007, -2/+1That's a great idea. If enough people do this then the publisher will be bankrupt and they won't be able to fulfill the subscription you paid for. I bet they'll never make that mistake again.
- tightscrummy, on 12/02/2007, -3/+0You know, you really do need to love them. Thanks for reminding us.
- themastersb, on 12/02/2007, -5/+1The cake is a lie.
- breakspirit, on 12/02/2007, -11/+3I like turtles.
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