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93 Comments
- pixelbasic, on 10/12/2007, -11/+61Apparently, standard marketing research can look very EVIL when you’re jobless, smoking pot, and sitting at home making anti-establishment guerilla art.
- wild, on 10/12/2007, -9/+55No, because this is how companies have built their brands for a hundred years. This is nothing special, there is no secret insite here.
Take a business class. - aaron411, on 10/12/2007, -5/+41Why is this news?
- BrainDance, on 10/12/2007, -6/+37@Capisano
You're a dick man, seriously. What does it matter if he had one minor spelling mistake? Is Digg an exercise in technical writing or are you just an overly pedantic jerk?
Sorry for being a little off topic, but these kinda self ego-stroking comments get made far to often on Digg. Its a website people, not a dissertation.
And if you want to get all technical, the period goes inside the quotations. Take an English class man... - diggdeep, on 10/12/2007, -3/+23this stuff seems pretty standard
- nixonrichard, on 10/12/2007, -9/+28Why don't you just get a bumper sticker that says "I'm willing to pay $3 for a can of pork n' beans . . . as long as the company's employees have less than a $10 dental copay"?
- emanggid, on 10/12/2007, -6/+25
Most people in Arkansas (99%) would qualify as "Wal-Marshins" - catalysis, on 10/12/2007, -0/+16You like to play dominoes (34%) more than scrabble (31%).
- R34C7, on 10/12/2007, -4/+19Nothing new, standard business practices.
- Awap, on 10/12/2007, -0/+14I read that, and was surprised until I got to the slide that explained it in detail (slide 24):
"He is more prone to hunt deals for sport than need ... Wal-Mart offers the low prices he *wants* on products of sufficient quality."
They emphasized the word wants. When I read this, I thought "this describes my Wal-Mart shopping perfectly." I shop at Wal-Mart for things where I don't see a wide range of quality in different prices, when they offer the same brands, or when the low-end one is good enough.
For instance, I recently bought a cast-iron skillet at Wal-Mart. I could have gone to Linens n' things and gotten the same brand for about five dollars more. I can afford to buy things at the higher-end store, but I feel like I'm getting ripped off when I do. Similarly, I bought my fishing pole at Wal-Mart. This time it was because I'm not an experienced fisherman, I have only done it a few times. I am not going to notice any difference between a $100 pole and a $15 pole, so I bought the cheap one. I admit that there probably *is* a difference, but I can't see it. - legendxx, on 10/12/2007, -2/+14my god I never knew that walmart did the kind of research that every other business has conducted since the early 1900's. Thank god you guys posted this as soon as possible (from the sound of it, you submitted it to digg before you even had the whole thing uploaded).
In other news, people with disposable income are more likely to spend money than someone living on the street. - sobriquet, on 10/12/2007, -1/+13Take note: the 'affulent' segment is the most likely to go with price over brand by a wide margin.
There's something interesting for you. - dankosaur, on 10/12/2007, -4/+15Because digg is a now just a portal to consumerist?
- bryan4, on 10/12/2007, -5/+15It's not. It's just cool to look at something that only a select few were suppose to see. This is what makes digg awesome.
- chris9902, on 10/12/2007, -2/+11Market Research.
ZOMG. stop the presses! - phunlee, on 10/12/2007, -0/+9Social Shoppers = "I'll buy anything to spend money." = Mindless Consumer
Brand Aspirationals = "I'll buy anything so long as it's a namebrand." = Peer Pressured Shopper
Price-Sensitive Affluents = "I'll buy it if it's cheap. I'm a cheapskate, That's howcome I'm filthy rich." = Will complain about the price of Gum.
Trendy Quality Seekers = "I'll buy it if it looks like I got it at Target." = Brand Aspirational-Lite
One Stop Shoppers = "Wal-Mart was open, that's why I went there." = Doesn't own a couch, does own a lot of weed paraphernalia.
Conscientious Objectors = "I want to buy it somewhere else, but where??" = Anywhere! Online! It will cost you more tho.
Price Value Shoppers = "Welcome to Wal-Mart!"
I think they're right on all of these categories. Wow. The only group they left out is the filthy rich who don't do their own shopping and the homeless. - themarq, on 10/12/2007, -0/+9Yeah well, anyone who has never seen market research would view this kind of powerpoint as 'cold hearted" I suppose. But in reality, every company does this kind of cold, numerical analysis of their core markets.
What would really be interesting is to see Apple's version of this sort of research.
and for what it's worth, I hate WalMart and never shop there, I have tried talking my wife out of it too, but so far no dice. - antistupid, on 10/12/2007, -2/+10@nixonrichard
great idea, i'll pick one up at wal mart next time I'm there :D - growlzor, on 10/12/2007, -7/+15This is like the third story I've seen from www.consumerist.com in the past hour, this one has to be the lamest
- jamesrdorn, on 10/12/2007, -1/+8I like how the most loyal WM shoppers are less educated (72%).
That ends most of my questions. - Zera, on 10/12/2007, -1/+7Yea, don't you just HATE these anti-corporate website corporations that make a killing off the naive! I hear the consumerist has horrible a health care plan, and the CEO gave himself a RIDICULOUS bonus!!!!
- catalysis, on 10/12/2007, -0/+6The demographic is highly caucasian.
- alex189a, on 10/12/2007, -1/+7Interesting, yes. Shocking, no.
- 04TL, on 10/12/2007, -1/+7slide 25...
highly educated...
married...
WTF is 'highly caucasian'...? ...are they saying i need to tan more...? - pagemap, on 10/12/2007, -1/+7I'm definitely a "conscientious objector" when it comes to Wal-Mart. Haven't been to one in years, and go out of my way to avoid shopping there. I value quality over price, and take into consideration the store's social footprint when shopping there. For instance, I would rather shop at a local co-op than a big grocery store, but that is because I value putting money back into the local community more than saving an extra $0.25 on a loaf of bread.
- zwendkos, on 10/12/2007, -4/+9you might be a Price Value Shopper if....
- Clp727, on 10/12/2007, -2/+7The fact that you pointed out is obvious just by watch the people walk in the door. I hate Wal-Mart!! I remember when Wal-Mart USED to really try to carry American made products. Now they just carry CHEAP imported goods.
- jhnewt, on 10/12/2007, -2/+7...you go to Walmart.
- pagemap, on 10/12/2007, -0/+4@broomett
In the future check whether you are logged in before typing long replies. - jasmar, on 10/12/2007, -0/+4Another great example of the amazingly ugly things you can create with Power Point.
- phynodedotnet, on 10/12/2007, -2/+6Nothing new here. Dante already described the concentric circles of Walmart and it's denizens centuries ago.
- cpuenvy, on 10/12/2007, -0/+3From the article:
"Brand Aspirationals are less savvy than the norm when it comes to more complex categories (e.g. technology)"
Gee... I could have told them that without a study. (A lot play basketball, if that tells you anything!) - inactive, on 10/12/2007, -0/+3Not real incriminating, is it *****? Walmart is a great company. I love shopping there, and owning their stock has paid me handsomely. What more can you ask for?
- DiggsOnlyNeoCon, on 10/12/2007, -0/+3ShBm... you are out of your mind. RFID tags do not work like that. They'd need a receiver in your house as well.
RFID tags are for...
Finding misplaced inventory (as in Bennetton, who used RFID to help sort sweaters with slightly different colors).
Monitoring inventory coming into / out of a warehouse. (RFID tag passes underneath a receiver as it is counted by a computer).
Containing more information accessible in ways barcodes are not. (You could keep all your RFID stuff in your cart, checkout, and send a signal that processes all your products, rather than scanning each barcode individually).
RFID tags do NOT work like you think they do, if you think the government or Wal-Mart is going to track you by them. - nayr, on 10/12/2007, -1/+4I might point out that if we're talking about demographics, the US itself is ALSO "highly caucasian"
- wild, on 10/12/2007, -2/+4"On the Web, your language skills are equivalent to your style of dress. Are you going to wear worn out rags or a spiffy suit? It matters, even if it really shouldn't."
So wait, if I go out in a suit but no tie, does that invalidate my point? - rocktopotomus, on 10/12/2007, -0/+2i'm impressed and pleased to see that the Conscientious Objector is so large. glad to see others voting with their dollars
- randersontt, on 10/12/2007, -0/+2The most shocking stat there is that "Trendy Quality Seekers" make up 12% of their customer base. These people must also be brain dead if they're looking for "Trendy" and "Quality" at Walmart!
I try to avoid Walmart, but sometimes Satan makes me go (actually it's just closer than Target), but based on my visit there, whoever did this research missed these types of customers:
* Obese people in polyester stretch pants
* People who completely block an isle and then proceed at the rate of 3 feet per minute
* People who file into line at the closest checkstand like sheep despite the fact that the further checkstand lines are empty
- rabidgnome, on 10/12/2007, -1/+3How do 194 people find this interesting?
- thewump, on 10/12/2007, -1/+3So ***** what. If you like walmart shop there. If you are an employee getting treated like *****, go do something else.
Not so complicated. - credential101, on 10/12/2007, -0/+2Haha, someone spelled "migraine" wrong on a corporate presentation.
- hmaugans, on 10/12/2007, -0/+2Digg bot?
- SIRBERUS, on 10/12/2007, -0/+2Best Buy does this to the extent that they have nick-names and specialty stores for about 5 or 6 "identified groups". Off the top of my head, there is the "Jill", "Barry", and I can't remember the others.
- PCGUY112887, on 10/12/2007, -5/+7Yeah what is with this consumerist website? They are making a CRAPLOAD of money being on digg so much today.
- inactive, on 10/12/2007, -0/+1So you mean you think that by only buying exspensive stuff you will appear to be more important than you actually are?
- vastrightwing, on 10/12/2007, -0/+1Walmart: it's super easy: if you can sell the samethingy for less than your competitors, they will come.
Slide 1: Sell merchandise for less than our competition. 90% of the shopper universe will come.
Slide 2: Build stores near a large group of people.
Slide 3: Treat customers like real people.
Done. - aukxsona, on 10/12/2007, -0/+1Hey! I am not I am a dollar store girl...this college kid is too poor for Walmart!
- anitab83, on 10/12/2007, -0/+1Looks like something put together by Accenture or one of the other big consulting firms. Anyone know who created it?
- ShBm, on 10/12/2007, -0/+1Well, it's something like that. I said I "thought" they were RFID.
- blinkfink182, on 10/12/2007, -0/+1@SIRBERUS
Jill - Soccer Mom, there for needs & pricing
Ray - See Jill, but with a penis. Usually must speak w/ spouse to seal the deal.
Barry - Business professional, wants his needs, doesn't care too much in regards to pricing
Buzz - Young, tech-savvy 20-something, wants the latest tech no matter what
Can't remember the others. Been out of BBY for almost a year. -
Show 51 - 93 of 93 discussions
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